HQ Function

The Shirebrook headquarters serves as the primary administrative, operational, and national distribution hub. It manages strategic planning, finance, human resources, IT, merchandising, and logistics for the group's extensive portfolio of brands.

Notable Features:

The Shirebrook campus is a vast complex, renowned for its large-scale warehousing, advanced distribution capabilities, and significant office space. It's one of the largest facilities of its kind in the UK and often features prominent branding for its flagship Sports Direct fascia.

Work Culture:

The work environment at Frasers Group's headquarters is typically characterized as fast-paced, commercially focused, and results-oriented. It reflects the demanding nature of the retail sector and the company's ambitious growth and operational efficiency targets.

HQ Significance:

Shirebrook HQ is pivotal to Frasers Group's operations, acting as the logistical backbone for its UK retail network and a major employment center in the East Midlands region. Its scale underscores the company's market presence and operational capacity.

Values Reflected in HQ: The Shirebrook headquarters embodies the company's values of operational efficiency, scale, and commercial drive. The continuous investment in logistics and infrastructure highlights a commitment to controlling the supply chain and maintaining a competitive edge.

Location:

Frasers Group has a significant international presence, primarily concentrated in the UK and Europe, with ongoing expansion efforts in other regions including Asia and the USA. Globally, its functions include: operating a vast network of retail stores under various fascias; managing robust e-commerce platforms serving numerous countries; international sourcing and complex supply chain management; brand development and marketing for its diverse portfolio; and pursuing strategic acquisitions to broaden its market share and enter new territories. This global operation is supported by regional offices, distribution centers, and dedicated country management teams.

Street Address:

Unit A, Brook Park East

City:

Shirebrook

State/Province:

Derbyshire

Country:

United Kingdom