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FRAME's Overview

Total employees523
HeadquartersCulver City
Founded2012

FRAME is a fashion brand founded in 2012 by Swedes Erik Torstensson and Jens Grede. Headquartered with a dual base in Los Angeles, California, and London, England, FRAME is renowned for its premium denim, ready-to-wear collections, and accessories for both men and women. The brand masterfully blends the quality and heritage of Los Angeles manufacturing with a distinct European chic, drawing inspiration from the 'dressed-up casual' style of 1970s French icons. FRAME is committed to sustainable practices and offers timeless wardrobe essentials known for their impeccable fit and quality craftsmanship.

Where is FRAME's Headquarters?

HQ Function

The Culver City headquarters serves as a central hub for design, product development, merchandising, marketing, and North American operations and logistics.

Notable Features:

Likely housed in a modern, creatively designed office space characteristic of the Hayden Tract, potentially featuring showrooms and collaborative workspaces.

Work Culture:

A dynamic, fast-paced, and creative environment, emphasizing collaboration, innovation in fashion, and a blend of American and European work sensibilities. Employees often describe it as passionate and brand-focused.

HQ Significance:

The LA headquarters anchors FRAME's identity in the heart of California's denim and fashion manufacturing scene, while its Culver City location places it among other innovative and creative companies.

Values Reflected in HQ: The headquarters' design and operations likely reflect FRAME's core values: quality craftsmanship, sustainable practices, modern European aesthetics blended with California ease, and an emphasis on timeless style.

Location:

FRAME supports its global operations through its dual headquarters in Los Angeles and London, which oversee design, production sourcing, marketing, and multi-channel distribution. The brand sells directly to consumers via its international e-commerce platform, operates flagship retail stores in key cities like New York, Los Angeles, London, and Dallas, and partners with a curated network of luxury department stores (e.g., Net-a-Porter, Harrods, Nordstrom) and high-end boutiques worldwide.

Street Address:

3578 Hayden Avenue

City:

Culver City

State/Province:

CA

Country:

USA

FRAME's Global Presence

London, United Kingdom

Address: Central London (Specific corporate office address not publicly itemized separately from retail/showroom locations)

To spearhead FRAME's brand presence and expansion across Europe, tailor global strategies to regional consumer preferences, and manage relationships with European retail partners and clientele.

Buying Intent Signals for FRAME

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of FRAME

As of April 2025, FRAME' leadership includes:

Nicolas Dreyfus - Chief Executive Officer
Erik Torstensson - Co-Founder & Chief Creative Officer
Jens Grede - Co-Founder & Chairman
Maggie Winter - Chief Commercial Officer

Investors of FRAME

FRAME has been backed by several prominent investors over the years, including:

Privately Held
Andrew Rosen (Early Backer)
John Howard (Early Backer)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

FRAME has strategically strengthened its commercial leadership in the past year with key appointments, notably a new Chief Commercial Officer in late 2023, to support its ongoing growth. The founding team and CEO continue to lead the brand's overall vision and expansion.

New Appointments:

Maggie Winter, Maggie Winter was appointed as Chief Commercial Officer, joining from AllSaints, to spearhead FRAME's global commercial strategy and growth initiatives.

Technology (Tech Stack) used by FRAME

Discover the tools FRAME uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FRAME Email Formats and Examples

FRAME commonly utilizes the [first].[last]@frame-store.com email format for its employees. Another potential format could be [first_initial][last]@frame-store.com, though this is less frequently observed. The domain for official communications is @frame-store.com.

[first].[last]@frame-store.com

Format

jane.doe@frame-store.com

Example

80%

Success rate

News and media

WWD (Women's Wear Daily)May 21, 2024

FRAME Opens Second Hamptons Store, Expanding Its East Coast Retail Footprint

FRAME has opened its second store in the Hamptons, located in East Hampton, New York. This expansion signifies the brand's growing retail presence on the East Coast, catering to its affluent clientele in the popular summer destination and enhancing its direct-to-consumer channel....more

FashionistaApril 24, 2024

Gisele Bündchen Returns as the Face of Frame’s Summer 2024 Campaign

Supermodel Gisele Bündchen stars in FRAME's Summer 2024 advertising campaign, photographed by co-founder Erik Torstensson. This collaboration highlights the brand's commitment to timeless style and its association with iconic fashion figures, reinforcing its luxury market positioning....more

ForbesFebruary 7, 2024

FRAME Co-Founder Erik Torstensson On Building A Global Brand And Dressing Modern Women

Erik Torstensson discusses the journey of building FRAME into a global fashion brand, emphasizing the importance of quality, consistent aesthetic, and understanding the modern woman's wardrobe needs. The interview touches upon the brand's evolution and future aspirations....more

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