Fractional CMO, found at fractionalcmo.io, specializes in providing B2B SaaS companies with experienced, on-demand marketing leadership. They offer strategic guidance and execution oversight, enabling businesses to implement effective marketing strategies without the overhead of a full-time executive. Their services focus on driving growth, optimizing marketing spend, and building scalable marketing functions for their clients.
Primary operational hub for leadership, strategy development, and coordination of remote fractional marketing services for B2B SaaS clients.
As a firm with a distributed workforce, its 'headquarters' functions more as a central point of leadership and administration rather than a large physical office. Emphasis is on digital infrastructure and collaborative tools.
The work culture emphasizes remote collaboration, autonomy, client-centricity, data-driven decision-making, and continuous learning to deliver high-impact marketing strategies.
Austin's vibrant tech ecosystem provides a strong base for a company focused on B2B SaaS, offering access to talent, industry networks, and a forward-thinking business environment.
Fractional CMO primarily serves B2B SaaS clients in North America but has the capability to support companies globally through its remote service delivery model. Their expertise is applicable to SaaS businesses regardless of their geographical location seeking to scale their marketing efforts.
[Information Not Publicly Available - Operates with a distributed model]
Austin
Texas
USA
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As of April 2025, Fractional CMO' leadership includes:
Fractional CMO has been backed by several prominent investors over the years, including:
No specific public announcements regarding executive hires or departures at Fractional CMO (fractionalcmo.io) have been identified in the last 12 months. As a specialized consultancy, team changes are typically managed internally.
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Fractional CMO likely uses professional email formats standard within the industry. The most common formats typically involve combinations of first name, last name, or initials at the 'fractionalcmo.io' domain.
[first].[last]@fractionalcmo.io
Format
casey.stanton@fractionalcmo.io
Example
80%
Success rate
SaaS M&A Show by SaaSMaster • May 1, 2024
Casey Stanton, Founder of Fractional CMO (fractionalcmo.io), was featured on the SaaS M&A Show. He shared insights on effective marketing leadership and strategies for B2B SaaS companies aiming to scale, covering key aspects of leveraging fractional CMO services for growth....more
Fractional CMO Blog • April 1, 2024
Fractional CMO released an in-depth article on their blog detailing the importance and structure of effective marketing operations for SaaS businesses, aiming to help companies streamline processes and improve marketing ROI....more
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