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Fotoware A.S is a Norwegian software company specializing in Digital Asset Management (DAM) solutions. For over 25 years, Fotoware has empowered organizations across various industries, including media, retail, manufacturing, and public services, to efficiently manage, share, and reuse their digital assets like images, videos, and documents. Their platform helps users to centralize content, streamline workflows, ensure brand consistency, and maximize the value of their digital investments. Fotoware offers both on-premise and cloud-based (SaaS) solutions, focusing on user-friendliness, scalability, and powerful integrations to meet diverse customer needs globally.
The headquarters serves as the central hub for global operations, including executive leadership, product development and strategy, software engineering, international sales, marketing, and administrative functions.
Fotoware's HQ is situated in a modern office building within the Lysaker Polaris complex, offering contemporary facilities, advanced infrastructure, and proximity to the Oslofjord, contributing to a dynamic work environment.
The work culture at Fotoware HQ is characterized by Scandinavian principles, emphasizing collaboration, innovation, flat hierarchies, and a healthy work-life balance. It fosters an environment of continuous learning and agility, encouraging employees to contribute to product excellence and customer success.
The headquarters is pivotal for steering Fotoware's global strategy in the competitive DAM market. Its location in the Greater Oslo tech ecosystem facilitates talent acquisition, R&D, and strategic partnerships.
Fotoware supports a diverse global clientele with its Digital Asset Management solutions through its headquarters in Norway and regional offices in Sweden, Germany, the UK, and Australia. These offices provide sales, customer support, implementation services, and partner management. Additionally, Fotoware leverages a network of certified partners worldwide to extend its reach and offer localized expertise, ensuring comprehensive support for customers across various continents and industries.
Strandveien 15
Lysaker
Akershus
Norway
Address: Södra Förstadsgatan 2, 211 43 Malmö, Sweden
To strengthen Fotoware's presence in the Swedish market and provide localized services and support to clients in Sweden and neighboring Nordic countries.
Address: Überseeallee 1, 20457 Hamburg, Germany
To address the specific needs of German-speaking markets, expand market share in Central Europe, and provide local expertise for DAM implementations.
Address: 1 Primrose St, London EC2A 2EX, United Kingdom
To drive growth and provide dedicated support for Fotoware's clients in the important UK and Ireland markets, leveraging local market knowledge.
Address: Level 24, Three International Towers, 300 Barangaroo Avenue, Sydney, NSW 2000, Australia
To establish and grow Fotoware's footprint in the Asia-Pacific region, offering localized services and support to a growing customer base.
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As of April 2025, Fotoware' leadership includes:
Fotoware has been backed by several prominent investors over the years, including:
Fotoware has actively strengthened its leadership team over the past 12-18 months, particularly following its acquisition by Symphony Technology Group (STG) in late 2022. Key appointments have been made to bolster revenue generation and customer success operations, positioning the company for accelerated growth in the global DAM market. No major executive exits have been publicly announced recently.
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Fotoware A.S commonly uses the [first].[last] email format for its employees. This is a prevalent structure in many corporate environments, making it relatively predictable for professional communication.
[first].[last]@fotoware.com
Format
jane.doe@fotoware.com
Example
85%
Success rate
fotoware.com • March 7, 2024
Fotoware announced its recognition as a Strong Performer in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2024 report. This acknowledgment highlights Fotoware's capabilities in helping organizations manage and leverage their digital assets for enhanced customer experiences....more
fotoware.com • June 1, 2023
Fotoware A.S. announced the acquisition of Webforum from BuildData Group AB. Webforum is a Swedish SaaS provider of project collaboration and document management solutions, primarily for the construction and real estate industries. This acquisition strengthens Fotoware's position in the Nordics and expands its product portfolio....more
stg.com • December 19, 2022
Symphony Technology Group (STG) announced its acquisition of Fotoware and its combination with OpenAsset, an STG portfolio company. This strategic move aims to create a global leader in Digital Asset Management (DAM) and Marketing Resource Management (MRM) specifically for the AEC and Real Estate sectors....more
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