FWRD
FWRD's Overview
FORWARD by Elyse Walker, commonly known as FWRD, is a luxury e-commerce platform offering a highly curated selection of designer apparel, shoes, handbags, and accessories. Founded by renowned fashion stylist Elyse Walker and part of the Revolve Group (NYSE: RVLV), FWRD distinguishes itself with its edgy, fashion-forward perspective and a roster of both established and emerging high-fashion designers. The platform aims to provide a boutique-like shopping experience online, targeting discerning consumers who seek unique and trendsetting luxury items. Kendall Jenner serves as FWRD's Creative Director, further enhancing its appeal to a fashion-conscious global audience.
Where is FWRD's Headquarters?
HQ Function
The Cerritos headquarters serves as the central operational hub for Revolve Group, encompassing FWRD's merchandising, marketing, technology, logistics, customer service, and administrative functions. It supports the e-commerce infrastructure for FWRD.
Notable Features:
The Revolve Group headquarters, which FWRD utilizes, is a modern facility designed to support a large-scale e-commerce operation. This includes extensive office space, potential photo studios, and advanced logistics interfaces. While specific FWRD-only features are not detailed, the overall campus is built for efficiency and a creative environment.
Work Culture:
The work culture, influenced by both the luxury fashion focus of FWRD and the dynamic e-commerce nature of Revolve Group, is likely fast-paced, innovative, and data-driven. There's an emphasis on trend-spotting, brand building, and leveraging technology for customer engagement.
HQ Significance:
This location is significant as it's the nerve center for a leading global fashion e-tailer (Revolve Group) and its luxury arm (FWRD). Decisions made here impact global fashion trends, designer partnerships, and the online luxury shopping experience for millions of customers.
Values Reflected in HQ: The headquarters likely reflects values of innovation, customer-centricity, operational excellence, and a passion for fashion and technology. The design would support collaboration and creativity.
Location:
As an e-commerce entity, FWRD has a significant global presence, shipping to over 150 countries. Its operations are supported by a sophisticated logistics network, international marketing campaigns, and localized customer service where applicable. The primary presence is digital, through its website and mobile app, making luxury fashion accessible to a worldwide audience.
Street Address:
12889 Moore St
City:
Cerritos
State/Province:
CA
Country:
USA
FWRD's Global Presence
Pacific Palisades, CA/USA
Address: 15306 Antioch St, Pacific Palisades, CA 90272, USA
Serves as a flagship brick-and-mortar luxury retail destination in a high-end Los Angeles neighborhood, offering personal styling and an exclusive selection of designer goods. It's the original inspiration for the FWRD brand.
Buying Intent Signals for FWRD
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of FWRD
As of April 2025, FWRD' leadership includes:
Investors of FWRD
FWRD has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major FWRD-specific executive changes have been prominently announced in the last 12 months. Leadership, including Elyse Walker and Kendall Jenner in their respective roles at FWRD, and the Revolve Group executive team, appears stable. Any significant changes typically occur at the Revolve Group level.
Technology (Tech Stack) used by FWRD
Discover the tools FWRD uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FWRD Email Formats and Examples
As FWRD is part of Revolve Group, corporate email communication often uses Revolve Group's domain. Customer-facing and brand-specific communications may use the @fwrd.com domain. Common professional email formats include first.last@domain.com or firstinitiallast@domain.com.
[first].[last]@fwrd.com or [first_initial][last]@revolve.com
Format
jane.doe@fwrd.com
Example
70%
Success rate
News and media
Business Wire • February 28, 2024
REVOLVE Reports Fourth Quarter and Full Year 2023 Financial Results
Revolve Group, parent company of FWRD, announced its Q4 and full-year 2023 financial results. While not isolating FWRD, the report detailed performance in luxury segments and overall company strategy which includes FWRD's contributions....more
Vogue Business • September 1, 2021
FORWARD by Elyse Walker news title: Kendall Jenner is FWRD’s new creative director
Kendall Jenner was appointed as the Creative Director of FWRD. In her role, Jenner oversees the look and feel of the site, curates brands and products, and leads marketing initiatives, aiming to attract a new generation of luxury shoppers....more
Yahoo Finance (referencing Business Wire) • May 7, 2024
FORWARD by Elyse Walker news title: REVOLVE Reports First Quarter 2024 Financial Results
Revolve Group reported its Q1 2024 financial results, with co-CEO Michael Mente commenting on net sales performance and active customer trends, which encompass both REVOLVE and FWRD segments. FWRD net sales were highlighted as $56 million for Q1 2024....more
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