HQ Function

The 1615 Main Street location served as the brand's premier retail destination, corporate office, and a cultural hub. It housed buying, merchandising, marketing teams, and provided a multi-level luxury shopping experience.

Notable Features:

The former flagship was a four-story, 37,000-square-foot building featuring distinct boutiques for various designers, art installations, a fine-dining restaurant (Mirador), and a visually striking architectural design. It was a key piece in the redevelopment of downtown Dallas.

Work Culture:

The work culture at Forty Five Ten emphasized sophistication, a deep understanding of luxury fashion and design, creativity, and exceptional customer service. It aimed to attract individuals passionate about the luxury retail industry.

HQ Significance:

The Main Street headquarters was highly significant for its contribution to the revitalization of Downtown Dallas, establishing a new benchmark for luxury retail in the region and attracting discerning clientele and international attention.

Values Reflected in HQ: The headquarters reflected values of cutting-edge luxury, artistic curation, architectural innovation, and an immersive customer experience, aiming to be more than just a store but a destination.

Location:

Forty Five Ten, Inc.'s primary operational focus was within the United States, with its flagship and other key stores located in major US cities. While it sourced and featured international designers extensively, it did not operate its own branded physical stores internationally. Its global reach was primarily through its reputation among international fashion enthusiasts, e-commerce (prior to recent changes), and by attracting global tourists to its US locations.

Street Address:

1615 Main Street (Former Flagship Location)

City:

Dallas

State/Province:

Texas

Country:

USA