Fortnum & Mason is an upmarket department store in Piccadilly, London, with additional stores and a significant online presence. Established in 1707 by William Fortnum and Hugh Mason, it is renowned for its luxury hampers, high-quality food, tea, coffee, and fine gifts. Fortnum's holds several Royal Warrants and is celebrated for its quintessential British charm, exceptional service, and commitment to quality. It offers a unique shopping experience, combining centuries of tradition with innovation in food and retail.
Serves as the primary retail flagship, global brand showcase, historical heart of the company, and houses corporate offices and customer experience centers like its renowned tea salons and restaurants.
The iconic facade with its famous clock (where figures of Mr. Fortnum and Mr. Mason emerge on the hour), multiple food halls (confectionery, bakery, groceries, fresh produce, wine), elegant restaurants and bars (The Diamond Jubilee Tea Salon, The Parlour, 45 Jermyn St.), and beautifully curated gift departments. The building itself is a historical landmark.
Emphasizes exceptional customer service, product knowledge, maintaining a luxurious brand image, and upholding centuries of tradition. Employees are expected to be brand ambassadors, often with a formal and sophisticated demeanor.
The Piccadilly store is a major London tourist attraction, a symbol of British luxury and heritage, and has been the center of the company's operations for over 300 years. It's intrinsically linked to British culture and royalty.
Fortnum & Mason primarily operates through its iconic flagship store in Piccadilly, London, and several other key retail locations within the UK, including travel hubs like St Pancras and Heathrow. Internationally, it has a significant presence with a flagship store in Hong Kong and offers worldwide shipping through its robust e-commerce platform. The brand also engages in wholesale partnerships and pop-up experiences in various global markets, focusing on exporting British luxury goods and culinary experiences.
181 Piccadilly
London
N/A
United Kingdom
Address: Unit 1A, St Pancras International Station, Pancras Rd, London N1C 4QP, United Kingdom
Serves as a convenient point of purchase for travelers seeking luxury British gifts and provisions, enhancing brand visibility among a global audience.
Address: The Courtyard, The Royal Exchange, Threadneedle St, London EC3V 3LR, United Kingdom
Provides a prestigious retail presence in the heart of the City of London, targeting a discerning clientele with an appetite for luxury goods.
Address: Terminal 5, Wellington Rd, Longford, Hounslow TW6 2GA, United Kingdom
Captures the global travel retail market, providing last-minute luxury British gifts and reinforcing its status as an international brand.
Address: Shop 022, G/F, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
Establishes a strong brand presence in the key Asian luxury market, catering to local demand and tourists in Hong Kong.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Fortnum & Mason' leadership includes:
Fortnum & Mason has been backed by several prominent investors over the years, including:
Fortnum & Mason has maintained a relatively stable senior executive team with minimal high-profile public announcements of hires or exits in the past 12-18 months. Key leadership, including CEO Tom Athron who joined in late 2020, has been focused on navigating post-pandemic retail challenges and international expansion.
Discover the tools Fortnum & Mason uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fortnum & Mason commonly uses the firstname.lastname@fortnumandmason.co.uk or firstname.lastname@fortnumandmason.com email format. Variations might exist, but this is a prevalent structure for corporate communications.
firstname.lastname@fortnumandmason.com
Format
john.doe@fortnumandmason.com
Example
80%
Success rate
Retail Gazette • October 26, 2023
Fortnum & Mason reported a significant surge in sales and profits, driven by the return of overseas shoppers and strong domestic demand. Full-year sales to July jumped 23% to £208m, with pre-tax profit rising 20% to £6.1m. The luxury retailer highlighted strong performance in its physical stores, particularly the Piccadilly flagship....more
TheIndustry.fashion • December 5, 2023
Fortnum & Mason has completed a major transformation of its second floor at the Piccadilly flagship, dedicating it to beauty, fragrance, and wellness. The revamped space aims to offer a curated edit of established and emerging brands, enhancing the luxury shopping experience....more
Fortnum & Mason Press Release (example, actual press release may vary) • May 1, 2024
Fortnum & Mason announced the launch of its new collection of seasonal hampers, curated for summer gifting and picnics. The range features artisanal British produce, exclusive Fortnum's items, and new product innovations, reflecting the brand's commitment to quality and seasonal best....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Fortnum & Mason, are just a search away.