What Does Forter Do?

Total employees742
HeadquartersTel Aviv-Yafo
Founded2013

Forter is a leading e-commerce fraud prevention company that provides a fully automated, real-time platform powered by artificial intelligence and machine learning. Their solutions help online merchants increase approval rates, reduce chargebacks, and deliver a superior customer experience by accurately distinguishing between legitimate customers and fraudsters. Forter's global data network and identity-based decisioning assess trust at every point in the customer journey, from account creation and login to checkout and post-purchase.

Where Is Forter's Headquarters?

HQ Function

Serves as the central hub for Forter's global operations, including core research and development, product strategy, engineering, and corporate leadership.

Notable Features:

Located in a modern high-rise building (Electra Tower), part of a prominent business complex, offering state-of-the-art facilities and reflecting its status as a leading tech company.

Work Culture:

Characterized by a fast-paced, innovative, and collaborative environment. Emphasizes cutting-edge technology, data-driven decision-making, and a mission to combat online fraud.

HQ Significance:

Its location in Tel Aviv's 'Silicon Wadi' provides access to a rich talent pool in cybersecurity, AI, and engineering, crucial for Forter's technological advancement and competitive edge.

Values Reflected in HQ: The headquarters reflects Forter's commitment to innovation, technological excellence, global reach, and a dynamic work culture.

Location:

Forter maintains a significant global presence with offices in key international markets including North America, Europe, and Asia-Pacific. This global footprint enables Forter to provide localized support, understand regional fraud trends, and serve a diverse clientele of multinational e-commerce businesses. Functions supported globally include sales, marketing, customer success, technical support, data analysis, and regional market development, ensuring their fraud prevention platform effectively protects merchants worldwide.

Street Address:

Yigal Alon St 94, Electra Tower

City:

Tel Aviv-Yafo

State/Province:

Tel Aviv District

Country:

Israel

Where Else Does Forter Operate Around the World?

New York, NY, USA

Address: 135 Madison Ave, 8th Floor, New York, NY 10016, USA

To support and expand Forter's presence in North America, engaging with enterprise clients and partners in retail, travel, and digital goods industries.

London, UK

Address: Uncommon, 34-37 Liverpool Street, London, EC2M 7PP, UK

To cater to the growing demand for fraud prevention solutions in the EMEA region and provide localized support to clients.

Singapore

Address: 18 Robinson Rd, #02-01 & #09-01, Singapore 048547

To lead Forter's expansion in the Asia-Pacific region, addressing unique market challenges and opportunities in countries like Australia, Japan, and Southeast Asian nations.

Shanghai, China

Address: Unit 101, Building 1, No. 88, Ke Yuan Road, Pudong New Area, Shanghai, China

To provide localized fraud prevention solutions and support for businesses in Greater China, adapting to local regulations and consumer behaviors.

Buying Intent Signals for Forter

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Forter? Meet the Executive Team

As of April 2025, Forter' leadership includes:

Michael Reitblat - Co-Founder & CEO
Liron Damri - Co-Founder & President
Alon Shemesh - Co-Founder & Chief Analyst
Scott Schenker - Chief Financial Officer
Eran Vanounou - Chief Technology Officer
Joe Morrissey - Chief Revenue Officer
Galit Shani-Michel - Chief People Officer
Roy Ofer - Chief Product Officer

Who's Investing in Forter?

Forter has been backed by several prominent investors over the years, including:

Sequoia Capital
Bessemer Venture Partners
Scale Venture Partners
Tiger Global Management
Insight Partners
Salesforce Ventures
Felix Capital
March Capital
Third Point Ventures
Adage Capital Management

What Leadership Changes Has Forter Seen Recently?

Hire1
Exits0

Forter has strengthened its executive leadership over the past year with key appointments to drive its next phase of growth and innovation in the fraud prevention space. Notably, Joe Morrissey joined as Chief Revenue Officer.

New Appointments:

Joe Morrissey, Joe Morrissey appointed as Chief Revenue Officer, bringing extensive experience in scaling global sales teams for high-growth technology companies.

What Technology (Tech Stack) Is Used byForter?

Discover the tools Forter uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Forter Email Formats and Examples

Forter commonly uses the [first].[last]@forter.com email format. Another potential format, though less common, could be [first_initial][last]@forter.com. These are standard conventions for many tech companies.

[first].[last]@forter.com

Format

jane.doe@forter.com

Example

85%

Success rate

What's the Latest News About Forter?

Forter Press Release2023-10-26

Forter News: Forter Named a Leader in G2 Fall 2023 Grid® Reports for E-commerce Fraud Detection and Fraud Detection

Forter announced it has been named a Leader in the G2 Fall 2023 Grid® Reports for both E-commerce Fraud Detection and Fraud Detection software, based on high customer satisfaction scores and substantial market presence....more

Forter Press Release2023-09-07

Forter News: Forter and Flutterwave Partner to Drive E-commerce Growth and Security in Africa

Forter and Flutterwave, Africa’s leading payments technology company, announced a partnership to enable merchants in Africa to approve more transactions, block GTV fraud attempts, and accept payments from international consumers with greater confidence....more

Forter Press Release2023-01-19

Forter News: Forter Appoints Joe Morrissey as Chief Revenue Officer

Forter announced the appointment of Joe Morrissey as Chief Revenue Officer (CRO). Morrissey will lead Forter’s global sales organization as the company enters its next phase of growth....more

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