What Does FortBrasil Do?

Total employees513
HeadquartersFortaleza
Founded

FortBrasil is a Brazilian financial institution specializing in credit card administration and management, offering a range of financial products and services tailored to individuals and businesses. With a strong presence in the Northeast region of Brazil, the company focuses on providing accessible credit solutions and fostering financial inclusion. They are known for their co-branded and private label credit cards offered in partnership with various retailers, aiming to simplify financial transactions and empower consumers.

Where Is FortBrasil's Headquarters?

HQ Function

Serves as the central hub for strategic planning, administrative operations, product development, customer service management, risk management, and technological infrastructure for FortBrasil's financial services.

Notable Features:

Modern office facilities located in a significant commercial avenue, designed to support a collaborative and innovative work environment. Equipped with robust technology infrastructure for secure financial operations.

Work Culture:

FortBrasil promotes a dynamic, customer-centric, and results-oriented work culture. Emphasis is placed on teamwork, continuous improvement, innovation in financial solutions, and ethical practices. The environment encourages employee development and adaptation to the evolving financial market.

HQ Significance:

The Fortaleza headquarters is strategically vital, situated in a key economic center of Northeast Brazil. This location allows FortBrasil to effectively serve its primary market, manage its expanding operations, and tap into regional talent.

Values Reflected in HQ: The headquarters likely reflects FortBrasil's values such as operational efficiency, security (critical for financial services), professionalism, technological advancement, and a commitment to serving its regional customer base.

Location:

FortBrasil's operations are predominantly concentrated within Brazil, with a particular strategic focus on the Northeast region. The company does not maintain physical international offices. Its global interactions are primarily indirect, such as through partnerships with international payment networks (e.g., Mastercard) for its card products, and engagement with international investors or financial markets for funding.

Street Address:

Av. Bezerra de Menezes, 100 - Farias Brito

City:

Fortaleza

State/Province:

CE

Country:

Brazil

Where Else Does FortBrasil Operate Around the World?

Nationwide, Brazil (via Partners & Digital Channels)

Address: Not applicable for traditional branch offices; services accessed via partner retail locations and digital platforms.

To provide widespread accessibility to FortBrasil's credit and financial solutions across various regions of Brazil, leveraging retail partnerships for card distribution and digital channels for service delivery and customer engagement.

Buying Intent Signals for FortBrasil

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FortBrasil? Meet the Executive Team

As of April 2025, FortBrasil' leadership includes:

José Paim de Andrade Junior - Co-CEO & Co-Founder
Juliana Drolhe da Motta Freitas - Co-CEO
Marcelo Frankowicz - Chief Financial Officer (CFO)
Leonardo Franco - Chief Risk Officer (CRO)
Thiago Sampaio - Chief Technology Officer (CTO)
Carlos Eduardo Emery - Chief Commercial Officer (CCO)
Paulo Henrique Guimarães - Member of the Board of Directors

Who's Investing in FortBrasil?

FortBrasil has been backed by several prominent investors over the years, including:

XP Asset Management
PCP Investments (Peninsula Participações)

What Leadership Changes Has FortBrasil Seen Recently?

Hire1
Exits0

A key recent leadership development at FortBrasil was the appointment of Juliana Drolhe da Motta Freitas as Co-CEO in early 2023, joining founder José Paim to spearhead the company's strategic initiatives. While major C-level changes are typically announced, no other prominent external hires or departures have been widely publicized in the immediate past 12-18 months (as of mid-2024). Internal promotions or role adjustments may occur as part of ongoing business development.

New Appointments:

Juliana Drolhe da Motta Freitas, Juliana Drolhe da Motta Freitas was appointed as Co-CEO, joining founder José Paim to strengthen strategic leadership and drive company growth.

What Technology (Tech Stack) Is Used byFortBrasil?

Discover the tools FortBrasil uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FortBrasil Email Formats and Examples

FortBrasil likely utilizes standard corporate email address formats common in Brazil. While specific internal policies may vary, patterns often include combinations of an employee's first name, last name, or initials followed by the company domain.

Common patterns could be [first].[last]@fortbrasil.com.br or [first_initial][last]@fortbrasil.com.br. For example, 'ana.souza@fortbrasil.com.br' or 'asouza@fortbrasil.com.br'.

Format

usuario.exemplo@fortbrasil.com.br

Example

75%

Success rate

What's the Latest News About FortBrasil?

Seu Dinheiro / TCAugust 17, 2023

FortBrasil News: FortBrasil Raises R$80 Million via FIDC to Boost Credit Card Operations

FortBrasil successfully completed an R$80 million issuance of its Credit Rights Investment Fund (FIDC). The funds are designated to strengthen its credit card operations and expand its loan portfolio, signaling continued growth and investment in its core business activities....more

Pipeline Valor (Globo)July 27, 2023

FortBrasil News: XP Asset Acquires Minority Stake in FortBrasil

XP Asset Management acquired a minority equity stake in FortBrasil, a prominent credit card operator focused on the retail segment. This strategic investment is intended to support FortBrasil's ongoing growth, expansion initiatives, and strengthen its position in the competitive Brazilian financial market....more

Valor EconômicoFebruary 15, 2023

FortBrasil News: FortBrasil Appoints Juliana Freitas as Co-CEO

FortBrasil announced the appointment of Juliana Drolhe da Motta Freitas as its new Co-CEO. She joins founder José Paim de Andrade Jr. in leading the company, with a focus on accelerating growth, driving innovation in financial services, and enhancing strategic execution....more

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