What Does Formative Do?

Total employees38
HeadquartersLondon
Founded2010

Formative Content is a leading specialist content marketing agency dedicated to helping global organizations communicate with clarity and impact. They partner with businesses, NGOs, and international bodies to create high-quality, engaging content that resonates with target audiences, drives engagement, and achieves strategic objectives. Their expertise spans thought leadership, digital storytelling, editorial services, and multimedia production, enabling clients to build stronger brands and connect more meaningfully with their stakeholders.

Where Is Formative's Headquarters?

HQ Function

Serves as the central hub for strategic planning, client management, creative development, and global operations coordination for the content marketing agency.

Notable Features:

Located in a prime central London area (Westminster), offering excellent connectivity and access to a vibrant business and governmental ecosystem. The office likely features collaborative workspaces designed to foster creativity and teamwork.

Work Culture:

Emphasizes creativity, collaboration, journalistic rigor, and high-quality output. The culture supports continuous learning and adapting to the evolving content marketing landscape, with a focus on delivering impactful results for global clients. As a B Corp certified company, they are committed to social and environmental performance.

HQ Significance:

The London headquarters is key to Formative Content's operations, serving as the nerve center for its international client base and diverse team of content specialists, and facilitating its work with major global organizations.

Values Reflected in HQ: The HQ's central location, modern setup, and B Corp certification reflect values of professionalism, connectivity, global outlook, ethical business practices, and a commitment to being at the forefront of the content marketing industry.

Location:

Formative Content supports its global clientele through its main office in London and strategic hubs in Washington D.C., New York, Geneva, and Singapore. This distributed presence, complemented by a wider network of remote team members, allows them to provide localized content strategies, client management, and production support across key international markets. They work with organizations worldwide, delivering tailored content marketing solutions that resonate with diverse audiences across different regions and cultures.

Street Address:

Suite 1, 7th Floor, 50 Broadway

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Formative Operate Around the World?

Washington D.C., USA

Address: Hub location; specific public street address not listed.

Strengthens Formative Content's presence in North America, allowing for closer collaboration with US clients and access to regional talent and insights.

New York, NY, USA

Address: Hub location; specific public street address not listed.

Enhances service delivery to clients in a major global financial and media center, providing localized support and market insights.

Geneva, Switzerland

Address: Hub location; specific public street address not listed.

Provides dedicated support to European clients and international bodies, facilitating content related to global initiatives and European market engagement.

Singapore, Singapore

Address: Hub location; specific public street address not listed.

Expands Formative Content's reach in APAC, offering localized expertise and support for clients targeting Asian audiences and navigating the regional business landscape.

Buying Intent Signals for Formative

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Formative? Meet the Executive Team

As of April 2025, Formative' leadership includes:

Simon Lancaster - Chief Executive Officer
Gay Huey Evans CBE - Founder & Chair
Elizabeth Sukkar - Managing Editor
Mark Dodd - Head of Client Services
Claire Treasury - Head of Operations
Alex Thomson - Head of Digital
Rosalyn Ormerod - Head of Commercial Operations & People

Who's Investing in Formative?

Formative has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Formative Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits have been identified for Formative Content in the last 12 months. The leadership team appears stable based on available information.

What Technology (Tech Stack) Is Used byFormative?

Discover the tools Formative uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Formative Email Formats and Examples

The most common email format for Formative Content is likely [first].[last]@formativecontent.com. Other variations might exist but this is a standard professional pattern.

[first].[last]@formativecontent.com

Format

jane.doe@formativecontent.com

Example

80%

Success rate

What's the Latest News About Formative?

Formative Content NewsMay 9, 2024

Formative Content Wins Gold at Corporate Content Awards North America 2024

Formative Content secured a Gold award at the Corporate Content Awards North America 2024 for 'Best content campaign to assist with corporate positioning' for their work with a global energy client. This highlights their expertise in strategic corporate communications....more

Formative Content NewsNovember 17, 2023

Formative Content Secures Wins at Digital Impact Awards Europe 2023

Formative Content was recognized at the Digital Impact Awards Europe 2023, winning Gold for 'Best corporate viral campaign' and Silver for 'Best use of digital to an internal audience', showcasing their diverse capabilities in impactful digital content creation....more

Formative Content NewsNovember 1, 2023

Formative Content Highlights Decade-Long Partnership with World Economic Forum

Formative Content celebrated a ten-year milestone of its strategic partnership with the World Economic Forum, underscoring its long-standing expertise in producing influential content for global agenda-setting organizations....more

Formative Content NewsFebruary 28, 2023

Formative Content Celebrates B Corp Certification

Formative Content announced its certification as a B Corporation, joining a global movement of companies committed to high standards of social and environmental performance, transparency, and accountability....more

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