What Does Format Do?

Total employees175
HeadquartersToronto
Founded2010

Format provides a platform for creative professionals, including photographers, designers, artists, and illustrators, to build and manage beautiful online portfolio websites. Their service focuses on user-friendly tools, elegant templates, and integrated business features to help creatives showcase their work, attract clients, and grow their online presence. Format is dedicated to empowering the creative community by offering sophisticated solutions for professional self-representation.

Where Is Format's Headquarters?

HQ Function

The Toronto headquarters serves as the central operational base, driving product development, engineering, marketing, customer support, and strategic planning for Format's global services.

Notable Features:

Located in downtown Toronto, the office is likely designed to foster collaboration and creativity, reflecting the company's focus. Specific architectural highlights are not widely publicized, but it's expected to be a modern workspace.

Work Culture:

Format is known for a supportive and innovative work culture. Given its service to creative professionals, the environment likely encourages artistic thinking, collaboration, and a strong focus on user experience. Employee reviews often mention a positive team atmosphere.

HQ Significance:

The Toronto headquarters places Format at the heart of a vibrant tech and arts scene, providing access to a rich talent pool and a dynamic ecosystem that aligns with its mission to serve creative individuals worldwide.

Values Reflected in HQ: The headquarters' environment likely embodies Format's core values of creativity, simplicity, professionalism, and customer empowerment, creating a space conducive to innovation for the arts community.

Location:

Format serves a worldwide community of photographers, artists, designers, and other creative professionals. While its core team is based in Canada with a headquarters in Toronto and distributed members, its platform, tools, and customer support are accessible globally. Users from numerous countries rely on Format to build and manage their online portfolios, demonstrating the company's international reach and commitment to the global creative industry.

Street Address:

292 Adelaide St W

City:

Toronto

State/Province:

ON

Country:

Canada

Where Else Does Format Operate Around the World?

Various, Canada & International (Distributed)

Address: N/A (Primarily Remote Operations)

This distributed approach allows Format to access a diverse talent pool beyond its Toronto headquarters, fostering flexibility and a broader perspective in serving its global user base of creative professionals.

Buying Intent Signals for Format

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Format? Meet the Executive Team

As of April 2025, Format' leadership includes:

Hisham Ghostine - Chief Executive Officer
John Hyland - VP of Product
Erin Little - VP of Marketing
Lukas Dryja - Co-Founder & Board Member

Who's Investing in Format?

Format has been backed by several prominent investors over the years, including:

Freestyle Capital
Globalive Capital
Relay Ventures
Rho Canada Ventures
Elephant

What Leadership Changes Has Format Seen Recently?

Hire0
Exits0

No major C-suite level executive hires or departures have been publicly announced or identified for Format within the past 12 months (June 2023 - June 2024). The leadership team appears to be relatively stable.

Departures

N/A, No publicly announced C-suite executive departures identified in the last 12 months.

New Appointments:

N/A, No publicly announced C-suite executive appointments identified in the last 12 months.

What Technology (Tech Stack) Is Used byFormat?

Discover the tools Format uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Format Email Formats and Examples

Format commonly uses the email structure {first}@format.com for its employees. Another known, though less frequent, pattern is {first}.{last}@format.com. Utilizing these formats can be effective for direct communication.

{first}@format.com

Format

example@format.com

Example

70%

Success rate

What's the Latest News About Format?

Canada's Top 100 Employers (Eluta.ca / The Globe and Mail)April 2, 2024

Format Recognized as One of Canada’s Top Small & Medium Employers for 2024

Format has been named one of Canada's Top Small & Medium Employers for 2024. This award recognizes the company for its exceptional workplace culture, progressive human resources policies, and commitment to employee well-being and development....more

Format BlogSeptember 12, 2023

Format Introduces All-New Client Galleries with Enhanced Features

Format announced a significant update to its Client Galleries feature, offering photographers powerful new ways to share, proof, and deliver photos. The enhancements include options for selling digital downloads and prints directly from galleries, along with improved branding and customization....more

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