Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Forma.ai is a leading provider of AI-powered sales performance management (SPM) solutions. Their platform helps companies automate complex compensation processes, gain deeper insights into sales performance, and optimize incentive programs to drive revenue growth. By leveraging artificial intelligence, Forma.ai enables organizations to make data-driven decisions about compensation, ultimately leading to improved sales productivity and employee engagement.
The headquarters serves as the central hub for Forma.ai's operations, housing its executive team, sales, marketing, engineering, and customer success departments.
While specific architectural details are not publicly available, the building is likely a modern office space designed to foster collaboration and innovation.
Based on available information and industry trends, the headquarters likely fosters a dynamic and collaborative work environment, emphasizing innovation, data-driven decision-making, and employee empowerment.
The Toronto headquarters is significant as it establishes Forma.ai's presence in a major North American technology center, providing access to a talented workforce and a vibrant ecosystem of partners and customers.
Forma.ai supports sales performance management functions globally, including compensation planning, incentive optimization, performance analytics, and sales territory management. They cater to clients with international sales teams and complex compensation structures.
60 Adelaide Street East
Toronto
Ontario
Canada
Address: Address not publicly available
Serving as the regional hub for Europe, providing sales, customer success, and potentially partner management to support Forma.ai's growth in the European market.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Forma.ai' leadership includes:
Forma.ai has been backed by several prominent investors over the years, including:
Information regarding executive new hires/exits in the last 12 months is unavailable.
Discover the tools Forma.ai uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Forma.ai's email format generally follows the pattern of [first_initial][last name]@forma.ai. Below is an example:
[first_initial][last]@forma.ai
Format
jdoe@forma.ai
Example
95%
Success rate
Techcouver • 2024-02-27
Forma.ai's recent funding news has been featured in Techcouver's coverage of Metro Vancouver's tech funding stories. The article highlights Forma.ai's innovative approach to sales performance management and its growth potential....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Forma.ai, are just a search away.