What Does Forma.ai Do?

Total employees200
HeadquartersToronto
Founded2016

Forma.ai is a leading provider of AI-powered sales performance management (SPM) solutions. Their platform helps companies automate complex compensation processes, gain deeper insights into sales performance, and optimize incentive programs to drive revenue growth. By leveraging artificial intelligence, Forma.ai enables organizations to make data-driven decisions about compensation, ultimately leading to improved sales productivity and employee engagement.

Where Is Forma.ai's Headquarters?

Forma.ai officeForma.ai officeForma.ai officeForma.ai office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Forma.ai's operations, housing its executive team, sales, marketing, engineering, and customer success departments.

Notable Features:

While specific architectural details are not publicly available, the building is likely a modern office space designed to foster collaboration and innovation.

Work Culture:

Based on available information and industry trends, the headquarters likely fosters a dynamic and collaborative work environment, emphasizing innovation, data-driven decision-making, and employee empowerment.

HQ Significance:

The Toronto headquarters is significant as it establishes Forma.ai's presence in a major North American technology center, providing access to a talented workforce and a vibrant ecosystem of partners and customers.

Values Reflected in HQ: Innovation, Collaboration, Data-Driven Decision Making, Customer Focus

Location:

Forma.ai supports sales performance management functions globally, including compensation planning, incentive optimization, performance analytics, and sales territory management. They cater to clients with international sales teams and complex compensation structures.

Street Address:

60 Adelaide Street East

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Forma.ai Operate Around the World?

London, United Kingdom

Address: Address not publicly available

Serving as the regional hub for Europe, providing sales, customer success, and potentially partner management to support Forma.ai's growth in the European market.

Buying Intent Signals for Forma.ai

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Forma.ai? Meet the Executive Team

As of April 2025, Forma.ai' leadership includes:

Nabeel Mahmood - CEO

Who's Investing in Forma.ai?

Forma.ai has been backed by several prominent investors over the years, including:

NPM Capital
GGV Capital
Golden Ventures
Panache Ventures
Gaingels

What Leadership Changes Has Forma.ai Seen Recently?

Hire0
Exits0

Information regarding executive new hires/exits in the last 12 months is unavailable.

What Technology (Tech Stack) Is Used byForma.ai?

Discover the tools Forma.ai uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Forma.ai Email Formats and Examples

Forma.ai's email format generally follows the pattern of [first_initial][last name]@forma.ai. Below is an example:

[first_initial][last]@forma.ai

Format

jdoe@forma.ai

Example

95%

Success rate

What's the Latest News About Forma.ai?

Techcouver • 2024-02-27

Forma.ai featured in Techcouver for Funding Story

Forma.ai's recent funding news has been featured in Techcouver's coverage of Metro Vancouver's tech funding stories. The article highlights Forma.ai's innovative approach to sales performance management and its growth potential....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Forma.ai, are just a search away.