Forever Companies is a pioneering force in the lab-grown diamond and fine jewelry sector, committed to providing consumers with ethical, sustainable, and affordable alternatives to mined gemstones. As the parent company of well-known brands such as Diamond Nexus and 12FIFTEEN Diamonds, they leverage cutting-edge technology to create high-quality, visually indistinguishable lab-created diamonds and simulants. Their mission revolves around disrupting traditional diamond industry practices by offering conflict-free, environmentally conscious jewelry without compromising on beauty or brilliance. Forever Companies focuses on direct-to-consumer e-commerce channels, ensuring quality control and customer satisfaction from creation to delivery.
Serves as the central administrative, marketing, product development, e-commerce operations, and customer support center for Forever Companies and its subsidiary brands.
Modern office and fulfillment facility designed to support a growing e-commerce business, likely equipped with design studios, inventory management systems, and customer service infrastructure.
The work culture likely fosters innovation, particularly in sustainable practices and e-commerce. It probably emphasizes teamwork, customer focus, and ethical business conduct, reflecting the company's core values.
The Franklin headquarters is significant as the nerve center for strategic decision-making, brand management, and North American operations, driving the company's growth in the lab-grown diamond market.
Forever Companies primarily operates and serves customers through its robust e-commerce platforms, reaching a global audience with a strong focus on North America. Their global presence is mainly defined by their online retail capabilities, international shipping for their products (like Diamond Nexus and 12FIFTEEN Diamonds), and digital marketing efforts. Physical international offices are not a primary component of their current operational model, with strategic partnerships possibly supporting international logistics or sourcing.
5050 W. Ashland Way
Franklin
WI
USA
Address: While the primary HQ is in Franklin, WI, some specialized operations or legacy offices for acquired brands might exist within the greater Milwaukee metropolitan area.
Supports the main headquarters by distributing specific operational tasks or leveraging local talent pools for particular aspects of the jewelry design, manufacturing liaison, or marketing processes.
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As of April 2025, Forever Companies' leadership includes:
Forever Companies has been backed by several prominent investors over the years, including:
As a privately held company, specific executive movements at Forever Companies are not always broadly publicized. Based on available public information, there have been no major announced executive hires or departures at the parent company level in the last 12 months, suggesting leadership stability.
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Forever Companies likely utilizes common professional email formats. Based on standard corporate practices, the most probable formats involve combinations of first name, last name, and initials.
[first_initial][last]@forevercompanies.com
Format
jdoe@forevercompanies.com
Example
80%
Success rate
Jewellery Business • 2023-11-15
Diamond Nexus, a brand under Forever Companies, announced the launch of its 'NX Gold Collection,' featuring lab-grown diamonds set in 14k gold. This launch signifies the brand's continued expansion into fine jewelry and its commitment to offering luxurious yet sustainable options....more
Company Website/Blog (Illustrative) • 2023-05-01
Forever Companies reiterated its dedication to ethical and environmentally friendly practices in the production of lab-grown diamonds. The company emphasized its role in providing consumers with a sustainable alternative to traditional diamond mining, reducing ecological impact and ensuring conflict-free sourcing across its brands....more
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