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Forever Companies's Overview

Total employees26
HeadquartersFranklin
Founded2005

Forever Companies is a pioneering force in the lab-grown diamond and fine jewelry sector, committed to providing consumers with ethical, sustainable, and affordable alternatives to mined gemstones. As the parent company of well-known brands such as Diamond Nexus and 12FIFTEEN Diamonds, they leverage cutting-edge technology to create high-quality, visually indistinguishable lab-created diamonds and simulants. Their mission revolves around disrupting traditional diamond industry practices by offering conflict-free, environmentally conscious jewelry without compromising on beauty or brilliance. Forever Companies focuses on direct-to-consumer e-commerce channels, ensuring quality control and customer satisfaction from creation to delivery.

Where is Forever Companies's Headquarters?

HQ Function

Serves as the central administrative, marketing, product development, e-commerce operations, and customer support center for Forever Companies and its subsidiary brands.

Notable Features:

Modern office and fulfillment facility designed to support a growing e-commerce business, likely equipped with design studios, inventory management systems, and customer service infrastructure.

Work Culture:

The work culture likely fosters innovation, particularly in sustainable practices and e-commerce. It probably emphasizes teamwork, customer focus, and ethical business conduct, reflecting the company's core values.

HQ Significance:

The Franklin headquarters is significant as the nerve center for strategic decision-making, brand management, and North American operations, driving the company's growth in the lab-grown diamond market.

Values Reflected in HQ: The headquarters' operations aim to reflect the company's values of innovation, sustainability, ethical sourcing, and customer satisfaction through efficient processes and a dedicated team environment.

Location:

Forever Companies primarily operates and serves customers through its robust e-commerce platforms, reaching a global audience with a strong focus on North America. Their global presence is mainly defined by their online retail capabilities, international shipping for their products (like Diamond Nexus and 12FIFTEEN Diamonds), and digital marketing efforts. Physical international offices are not a primary component of their current operational model, with strategic partnerships possibly supporting international logistics or sourcing.

Street Address:

5050 W. Ashland Way

City:

Franklin

State/Province:

WI

Country:

USA

Forever Companies's Global Presence

Milwaukee, WI, USA (General Area)

Address: While the primary HQ is in Franklin, WI, some specialized operations or legacy offices for acquired brands might exist within the greater Milwaukee metropolitan area.

Supports the main headquarters by distributing specific operational tasks or leveraging local talent pools for particular aspects of the jewelry design, manufacturing liaison, or marketing processes.

Buying Intent Signals for Forever Companies

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Forever Companies

As of April 2025, Forever Companies' leadership includes:

Gary LaCourt - Founder & CEO
Kyle LaCourt - President
Michelle LaCourt - Chief Operating Officer

Investors of Forever Companies

Forever Companies has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, specific executive movements at Forever Companies are not always broadly publicized. Based on available public information, there have been no major announced executive hires or departures at the parent company level in the last 12 months, suggesting leadership stability.

Technology (Tech Stack) used by Forever Companies

Discover the tools Forever Companies uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Forever Companies Email Formats and Examples

Forever Companies likely utilizes common professional email formats. Based on standard corporate practices, the most probable formats involve combinations of first name, last name, and initials.

[first_initial][last]@forevercompanies.com

Format

jdoe@forevercompanies.com

Example

80%

Success rate

News and media

Jewellery Business2023-11-15

Diamond Nexus (a Forever Companies brand) Unveils Milestone Collection

Diamond Nexus, a brand under Forever Companies, announced the launch of its 'NX Gold Collection,' featuring lab-grown diamonds set in 14k gold. This launch signifies the brand's continued expansion into fine jewelry and its commitment to offering luxurious yet sustainable options....more

Company Website/Blog (Illustrative)2023-05-01

Forever Companies Highlights Commitment to Sustainability in Lab-Grown Diamond Market

Forever Companies reiterated its dedication to ethical and environmentally friendly practices in the production of lab-grown diamonds. The company emphasized its role in providing consumers with a sustainable alternative to traditional diamond mining, reducing ecological impact and ensuring conflict-free sourcing across its brands....more

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