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Forever 21 is a global fast-fashion retailer known for offering trendy clothing, accessories, beauty products, and home goods at affordable prices. Targeting young, fashion-conscious consumers, the company rapidly translates runway trends into merchandise. Originally founded in 1984, it underwent a significant restructuring and is now operated by SPARC Group, a joint venture between Authentic Brands Group (ABG) and Simon Property Group. Forever 21 operates numerous retail locations worldwide and maintains a strong e-commerce presence, continually adapting to the evolving retail landscape.
Serves as the main corporate office for the Forever 21 brand, housing departments such as design, merchandising, marketing, e-commerce operations, and corporate administration.
A sprawling complex that includes office spaces and historically significant distribution capabilities. Known for its large scale reflecting the brand's extensive operational needs.
Characterized by a fast-paced, trend-driven environment focused on quick turnarounds in fashion. Emphasis on collaboration within creative, merchandising, and operational teams to meet dynamic market demands.
The Los Angeles HQ is significant due to its role as the nerve center for global design, brand strategy, and operational oversight, reflecting its roots in the LA fashion scene and its continued importance under SPARC Group.
Forever 21 supports global retail operations, e-commerce fulfillment, product sourcing, design adaptation, and marketing campaigns across North America, South America, Asia, Europe, and the Middle East. Its international presence is managed through a combination of direct operations by SPARC Group, franchise agreements, and strategic partnerships, ensuring brand consistency and product availability to its diverse customer base worldwide.
3880 N Mission Rd
Los Angeles
CA
USA
Address: 1411 Broadway, New York, NY 10018
Serves as a key East Coast operational base for SPARC Group brands including Forever 21, facilitating connections with industry partners, media, and tapping into the New York fashion talent pool.
Address: Multiple locations globally (e.g., key sites in North America, Europe, Asia)
These hubs are critical for regional logistics, ensuring timely product delivery to customers and stores, and supporting the brand's global supply chain operations for its fast-fashion model.
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As of April 2025, Forever 21' leadership includes:
Forever 21 has been backed by several prominent investors over the years, including:
Executive leadership for Forever 21, under CEO Winnie Park (appointed January 2022), has been focused on brand revitalization and strategic partnerships. No major high-profile executive departures or appointments specifically for the Forever 21 brand have been publicly announced in the immediate past 12 months (from mid-2023 to mid-2024). Changes, if any, are typically managed within SPARC Group's operational structure.
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Forever 21, as part of SPARC Group, likely utilizes standard corporate email formats. Common patterns for companies of this size include [first_initial][last_name] or [first_name].[last_name] @ domain.
Likely formats: f[last]@forever21.com, [first].[last]@forever21.com, [first_initial][last]@forever21.com. Emails may also use @sparcgroup.com for corporate roles.
Format
jsmith@forever21.com or jane.s@sparcgroup.com
Example
75%
Success rate
WWD (Women's Wear Daily) • August 24, 2023
Shein and SPARC Group, the parent company of Forever 21, announced a strategic partnership where Shein acquired an equity stake (approximately one-third) in SPARC Group. As part of the deal, Forever 21 products will be sold on Shein's online platform, and Shein will explore opportunities for shop-in-shops and other retail experiences within Forever 21 stores....more
Retail TouchPoints • May 1, 2023
Forever 21, under the leadership of CEO Winnie Park, is implementing a turnaround strategy focused on enhancing product quality, improving the omnichannel shopping experience, and strategically leveraging its physical store presence. The brand aims to reconnect with its core demographic and attract new customers through these initiatives and a refreshed brand identity....more
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