What Does Forever 21 Do?

Total employees19714
HeadquartersLos Angeles
Founded1984

Forever 21 is a global fast-fashion retailer known for offering trendy clothing, accessories, beauty products, and home goods at affordable prices. Targeting young, fashion-conscious consumers, the company rapidly translates runway trends into merchandise. Originally founded in 1984, it underwent a significant restructuring and is now operated by SPARC Group, a joint venture between Authentic Brands Group (ABG) and Simon Property Group. Forever 21 operates numerous retail locations worldwide and maintains a strong e-commerce presence, continually adapting to the evolving retail landscape.

Where Is Forever 21's Headquarters?

HQ Function

Serves as the main corporate office for the Forever 21 brand, housing departments such as design, merchandising, marketing, e-commerce operations, and corporate administration.

Notable Features:

A sprawling complex that includes office spaces and historically significant distribution capabilities. Known for its large scale reflecting the brand's extensive operational needs.

Work Culture:

Characterized by a fast-paced, trend-driven environment focused on quick turnarounds in fashion. Emphasis on collaboration within creative, merchandising, and operational teams to meet dynamic market demands.

HQ Significance:

The Los Angeles HQ is significant due to its role as the nerve center for global design, brand strategy, and operational oversight, reflecting its roots in the LA fashion scene and its continued importance under SPARC Group.

Values Reflected in HQ: The scale and operational focus of the HQ reflect Forever 21's commitment to fast fashion, accessibility, and reaching a broad consumer base with trendy products efficiently.

Location:

Forever 21 supports global retail operations, e-commerce fulfillment, product sourcing, design adaptation, and marketing campaigns across North America, South America, Asia, Europe, and the Middle East. Its international presence is managed through a combination of direct operations by SPARC Group, franchise agreements, and strategic partnerships, ensuring brand consistency and product availability to its diverse customer base worldwide.

Street Address:

3880 N Mission Rd

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does Forever 21 Operate Around the World?

New York, NY, USA

Address: 1411 Broadway, New York, NY 10018

Serves as a key East Coast operational base for SPARC Group brands including Forever 21, facilitating connections with industry partners, media, and tapping into the New York fashion talent pool.

Various Global Distribution Hubs

Address: Multiple locations globally (e.g., key sites in North America, Europe, Asia)

These hubs are critical for regional logistics, ensuring timely product delivery to customers and stores, and supporting the brand's global supply chain operations for its fast-fashion model.

Buying Intent Signals for Forever 21

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Forever 21? Meet the Executive Team

As of April 2025, Forever 21' leadership includes:

Winnie Park - Chief Executive Officer, Forever 21
Jacob Uhlin - VP, Head of Merchandising, Forever 21
Marc Miller - Chief Executive Officer, SPARC Group (Operating entity for Forever 21)

Who's Investing in Forever 21?

Forever 21 has been backed by several prominent investors over the years, including:

Authentic Brands Group (ABG) (Co-owner of SPARC Group)
Simon Property Group (Co-owner of SPARC Group)

What Leadership Changes Has Forever 21 Seen Recently?

Hire0
Exits0

Executive leadership for Forever 21, under CEO Winnie Park (appointed January 2022), has been focused on brand revitalization and strategic partnerships. No major high-profile executive departures or appointments specifically for the Forever 21 brand have been publicly announced in the immediate past 12 months (from mid-2023 to mid-2024). Changes, if any, are typically managed within SPARC Group's operational structure.

What Technology (Tech Stack) Is Used byForever 21?

Discover the tools Forever 21 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Forever 21 Email Formats and Examples

Forever 21, as part of SPARC Group, likely utilizes standard corporate email formats. Common patterns for companies of this size include [first_initial][last_name] or [first_name].[last_name] @ domain.

Likely formats: f[last]@forever21.com, [first].[last]@forever21.com, [first_initial][last]@forever21.com. Emails may also use @sparcgroup.com for corporate roles.

Format

jsmith@forever21.com or jane.s@sparcgroup.com

Example

75%

Success rate

What's the Latest News About Forever 21?

WWD (Women's Wear Daily)August 24, 2023

Forever 21 News: Shein Takes Stake in Forever 21 Parent Sparc Group, Forever 21 to Sell on Shein

Shein and SPARC Group, the parent company of Forever 21, announced a strategic partnership where Shein acquired an equity stake (approximately one-third) in SPARC Group. As part of the deal, Forever 21 products will be sold on Shein's online platform, and Shein will explore opportunities for shop-in-shops and other retail experiences within Forever 21 stores....more

Retail TouchPointsMay 1, 2023

Forever 21 News: Forever 21 Plots Comeback With Focus on Quality, Omnichannel Under CEO Winnie Park

Forever 21, under the leadership of CEO Winnie Park, is implementing a turnaround strategy focused on enhancing product quality, improving the omnichannel shopping experience, and strategically leveraging its physical store presence. The brand aims to reconnect with its core demographic and attract new customers through these initiatives and a refreshed brand identity....more

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