Forestry Innovation Investment (FII) is a British Columbia Crown corporation dedicated to supporting the B.C. forest sector through innovative market development and promotion. FII works collaboratively with the forest industry, research institutions, and other partners to maintain and expand market opportunities for B.C.'s sustainably sourced wood products in key global markets. Its activities include market research, trade missions, technical support for wood use in construction, and promoting the environmental credentials of B.C. forest products.
The headquarters serves as the primary administrative and strategic center for FII, overseeing global operations, program management, financial administration, communications, and stakeholder engagement with the provincial government and B.C. forest industry.
Located in a modern office tower in Vancouver's central business district, providing excellent accessibility and facilities for its operations and meetings with international delegations and local partners.
The work culture at FII's headquarters is professional, collaborative, and results-oriented, with a strong focus on achieving its mandate to support and grow B.C.'s forest sector. It combines public service ethos with an agile, market-driven approach to international business development.
The Vancouver headquarters is strategically important due to its proximity to major forestry companies, industry associations, and transportation links, facilitating effective coordination of FII's global market development initiatives.
Forestry Innovation Investment maintains a robust global presence with dedicated offices and in-market representatives in key international markets, including China, India, South Korea, Japan, Vietnam, and Europe. These international teams are responsible for executing market development strategies, providing technical support, conducting promotional activities, and fostering relationships with local industry players, specifiers, and government entities to drive demand for B.C.'s diverse range of forest products.
Suite 1200, 1095 West Pender Street
Vancouver
British Columbia
Canada
Address: Room 1609, Ascendas Plaza, 333 Tianyaoqiao Road, Xuhui District, Shanghai, China 200030
To expand and diversify the use of B.C. forest products in China's construction and manufacturing sectors, emphasizing sustainable building practices and high-value applications.
Address: #507, Hubtown Solaris, N.S. Phadke Marg, Near East West Flyover, Andheri (East), Mumbai, India 400069
To develop India as a significant growth market for B.C. softwood lumber and value-added wood products by raising awareness and providing technical expertise.
Address: #1301, City Air Tower, 36, Teheran-ro 87 gil, Gangnam-gu, Seoul, South Korea 06164
To strengthen B.C.'s market position in South Korea by promoting innovative and sustainable wood solutions and fostering partnerships with local industry.
Address: Deutsches Haus, 33 Le Duan Blvd, District 1, Ho Chi Minh City, Vietnam
To leverage Vietnam's position as a key wood manufacturing hub in Southeast Asia and expand the market for B.C. forest products in the region.
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As of April 2025, Forestry Innovation Investment' leadership includes:
Forestry Innovation Investment has been backed by several prominent investors over the years, including:
In the past 12 months, Forestry Innovation Investment has strengthened its leadership team with key appointments in finance and international marketing. There have been no publicly announced executive departures during this period.
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Forestry Innovation Investment (FII) typically utilizes an email format consisting of the employee's first initial followed by their last name, directed to their domain @bcfii.ca. This is a common and professional email structure.
[first_initial][last]@bcfii.ca
Format
mloseth@bcfii.ca
Example
90%
Success rate
bcfii.ca • October 30, 2023
Forestry Innovation Investment (FII) announced the appointment of Bruce St. John as its new Vice President, International Marketing, effective November 6, 2023. Mr. St. John will spearhead FII’s global marketing initiatives aimed at promoting B.C. forest products in key international markets....more
bcfii.ca • August 24, 2023
Forestry Innovation Investment (FII) announced the appointment of Rita Cheng as its new Chief Financial Officer (CFO) and Vice President, Corporate Services. Ms. Cheng brings over 20 years of experience in finance, strategy, and corporate governance to FII....more
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