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Forestry Innovation Investment's Overview

Total employees38
HeadquartersVancouver
Founded2003

Forestry Innovation Investment (FII) is a British Columbia Crown corporation dedicated to supporting the B.C. forest sector through innovative market development and promotion. FII works collaboratively with the forest industry, research institutions, and other partners to maintain and expand market opportunities for B.C.'s sustainably sourced wood products in key global markets. Its activities include market research, trade missions, technical support for wood use in construction, and promoting the environmental credentials of B.C. forest products.

Where is Forestry Innovation Investment's Headquarters?

HQ Function

The headquarters serves as the primary administrative and strategic center for FII, overseeing global operations, program management, financial administration, communications, and stakeholder engagement with the provincial government and B.C. forest industry.

Notable Features:

Located in a modern office tower in Vancouver's central business district, providing excellent accessibility and facilities for its operations and meetings with international delegations and local partners.

Work Culture:

The work culture at FII's headquarters is professional, collaborative, and results-oriented, with a strong focus on achieving its mandate to support and grow B.C.'s forest sector. It combines public service ethos with an agile, market-driven approach to international business development.

HQ Significance:

The Vancouver headquarters is strategically important due to its proximity to major forestry companies, industry associations, and transportation links, facilitating effective coordination of FII's global market development initiatives.

Values Reflected in HQ: The headquarters' operations reflect FII's commitment to innovation, sustainability, collaboration, and economic development for British Columbia's forestry sector.

Location:

Forestry Innovation Investment maintains a robust global presence with dedicated offices and in-market representatives in key international markets, including China, India, South Korea, Japan, Vietnam, and Europe. These international teams are responsible for executing market development strategies, providing technical support, conducting promotional activities, and fostering relationships with local industry players, specifiers, and government entities to drive demand for B.C.'s diverse range of forest products.

Street Address:

Suite 1200, 1095 West Pender Street

City:

Vancouver

State/Province:

British Columbia

Country:

Canada

Forestry Innovation Investment's Global Presence

Shanghai, China

Address: Room 1609, Ascendas Plaza, 333 Tianyaoqiao Road, Xuhui District, Shanghai, China 200030

To expand and diversify the use of B.C. forest products in China's construction and manufacturing sectors, emphasizing sustainable building practices and high-value applications.

Mumbai, India

Address: #507, Hubtown Solaris, N.S. Phadke Marg, Near East West Flyover, Andheri (East), Mumbai, India 400069

To develop India as a significant growth market for B.C. softwood lumber and value-added wood products by raising awareness and providing technical expertise.

Seoul, South Korea

Address: #1301, City Air Tower, 36, Teheran-ro 87 gil, Gangnam-gu, Seoul, South Korea 06164

To strengthen B.C.'s market position in South Korea by promoting innovative and sustainable wood solutions and fostering partnerships with local industry.

Ho Chi Minh City, Vietnam

Address: Deutsches Haus, 33 Le Duan Blvd, District 1, Ho Chi Minh City, Vietnam

To leverage Vietnam's position as a key wood manufacturing hub in Southeast Asia and expand the market for B.C. forest products in the region.

Buying Intent Signals for Forestry Innovation Investment

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Forestry Innovation Investment

As of April 2025, Forestry Innovation Investment' leadership includes:

Michael Loseth - President and CEO
Rita Cheng - Chief Financial Officer (CFO) and Vice President, Corporate Services
Bruce St. John - Vice President, International Marketing
Graeme Rodden - Director, Corporate Communications and Market Outreach
Isla Mather - Director, Operations & Program Management

Investors of Forestry Innovation Investment

Forestry Innovation Investment has been backed by several prominent investors over the years, including:

Government of British Columbia (as a provincial Crown corporation)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

In the past 12 months, Forestry Innovation Investment has strengthened its leadership team with key appointments in finance and international marketing. There have been no publicly announced executive departures during this period.

New Appointments:

Rita Cheng, Rita Cheng appointed as new CFO and Vice President, Corporate Services, bringing extensive financial and corporate strategy experience.
Bruce St. John, Bruce St. John appointed as new Vice President, International Marketing, to lead global marketing strategies.

Technology (Tech Stack) used by Forestry Innovation Investment

Discover the tools Forestry Innovation Investment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Forestry Innovation Investment Email Formats and Examples

Forestry Innovation Investment (FII) typically utilizes an email format consisting of the employee's first initial followed by their last name, directed to their domain @bcfii.ca. This is a common and professional email structure.

[first_initial][last]@bcfii.ca

Format

mloseth@bcfii.ca

Example

90%

Success rate

News and media

bcfii.caOctober 30, 2023

Forestry Innovation Investment Welcomes New Vice President, International Marketing

Forestry Innovation Investment (FII) announced the appointment of Bruce St. John as its new Vice President, International Marketing, effective November 6, 2023. Mr. St. John will spearhead FII’s global marketing initiatives aimed at promoting B.C. forest products in key international markets....more

bcfii.caAugust 24, 2023

Forestry Innovation Investment Appoints Rita Cheng as Chief Financial Officer and Vice President, Corporate Services

Forestry Innovation Investment (FII) announced the appointment of Rita Cheng as its new Chief Financial Officer (CFO) and Vice President, Corporate Services. Ms. Cheng brings over 20 years of experience in finance, strategy, and corporate governance to FII....more

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