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FOREO
What Does FOREO Do?
FOREO (For Every One) is a multi-national Swedish beauty and wellness brand founded and headquartered in Stockholm, Sweden. Launched in 2013, the company is renowned for its innovative and technologically advanced beauty and oral care devices. FOREO's mission is to make self-care simple, enjoyable, and effective through iconic products like the LUNA™ facial cleansing massagers, UFO™ smart mask treatment devices, ISSA™ silicone toothbrushes, and BEAR™ microcurrent facial toning devices. They aim to inspire self-confidence and provide solutions that deliver visible results, challenging traditional beauty industry norms with design-led, high-quality products.
Where Is FOREO's Headquarters?
HQ Function
Serves as the central hub for global strategy, product research and development, brand management, marketing direction, and core administrative functions.
Notable Features:
Modern office space designed to foster creativity and collaboration, reflecting the brand's innovative spirit. Likely features open-plan areas, advanced tech infrastructure, and spaces dedicated to product testing and design.
Work Culture:
Fast-paced, dynamic, and international environment with a strong emphasis on innovation, design excellence, and challenging the status quo. Encourages creativity, entrepreneurial thinking, and a passion for technology and beauty.
HQ Significance:
The birthplace of FOREO's vision and core product innovations. Stockholm's design-forward culture and tech ecosystem provide a fertile ground for the company's growth and development.
Values Reflected in HQ: The headquarters likely embodies FOREO's core values of innovation, quality, design-centricity, and a forward-thinking approach to beauty and wellness.
Location:
FOREO supports a wide array of functions globally, including research & development, product design, manufacturing oversight, international sales and marketing, logistics and supply chain management, customer support, and retail partnerships. Their products are sold in over 77 countries through high-end department stores, premium online retailers, and their own website, reflecting a truly global operational footprint.
Street Address:
Karlavägen 108
City:
Stockholm
State/Province:
Stockholm County
Country:
Sweden
Where Else Does FOREO Operate Around the World?
Shanghai, China
Address: Various locations, often in key commercial districts (Specific public address not readily available)
To cater to the rapidly growing Asian beauty market, manage regional distribution, and adapt global strategies to local consumer preferences.
Las Vegas, Nevada, USA
Address: Likely a corporate office supporting North American operations (Specific public address not readily available)
To drive growth and brand presence in the United States and Canada, managing relationships with retailers and consumers.
Zagreb, Croatia
Address: Specific public address not readily available
Supports European operations, logistics, and potentially houses specific technical or creative teams.
Sydney, Australia
Address: Specific public address not readily available
To expand FOREO's footprint in Oceania and cater to local market demands in the beauty-tech sector.
Buying Intent Signals for FOREO
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading FOREO? Meet the Executive Team
As of April 2025, FOREO' leadership includes:
Who's Investing in FOREO?
FOREO has been backed by several prominent investors over the years, including:
What Leadership Changes Has FOREO Seen Recently?
Publicly available information on executive hires and exits at FOREO is limited, as it is a private company. Major changes are not frequently broadcasted outside of significant strategic shifts.
What Technology (Tech Stack) Is Used byFOREO?
Discover the tools FOREO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FOREO Email Formats and Examples
FOREO likely uses common corporate email formats. The most probable structure is [first_name].[last_name]@foreo.com or [first_initial][last_name]@foreo.com.
firstname.lastname@foreo.com
Format
jane.doe@foreo.com
Example
85%
Success rate
What's the Latest News About FOREO?
Global Cosmetics News • 2024-03-07
FOREO news title: FOREO Launches KIWI Collection Targeting Blackheads and Pores
FOREO has expanded its skincare device portfolio with the launch of the KIWI collection, specifically designed to address blackheads and enlarged pores. The collection features KIWI derma, a diamond microdermabrasion and vacuum suction device....more
DFNI Frontier • 2023-10-26
FOREO news title: FOREO unveils LUNA 4 body with Singapore duty-free launch
FOREO introduced its LUNA 4 body device, an all-over T-Sonic™ massaging body brush, with a prominent launch in Singapore Changi Airport, partnering with The Shilla Duty Free. This move highlights FOREO's focus on the travel retail sector....more
Moodie Davitt Report • 2023-05-11
FOREO news title: FOREO launches supercharged UFO 3 Collection in travel retail
FOREO launched its new UFO 3 Collection, an advanced version of its smart masking device, into the travel retail channel. The collection features enhanced LED therapy, thermo-therapy, cryo-therapy, and T-Sonic pulsations....more
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