HQ Function

The Winsford site serves as the company's operational core and flagship showroom. It houses a vast inventory of vehicles, comprehensive vehicle preparation and service centers, as well as the central administrative functions including sales management, marketing, finance, and human resources.

Notable Features:

The site is exceptionally large, featuring extensive indoor and outdoor display areas capable of holding thousands of cars. It includes modern customer reception areas, multiple service bays for vehicle maintenance and preparation, and dedicated finance and sales consultation zones. Its sheer scale is a notable feature for customers seeking wide choice.

Work Culture:

The work culture at Fords of Winsford, particularly at its headquarters, is characterized by a fast-paced, customer-focused environment. As an employee-owned business, there's an encouraged sense of shared responsibility and pride. Emphasis is placed on product knowledge, teamwork, and delivering a positive and efficient car buying experience.

HQ Significance:

The Winsford headquarters is the historic heart of the company and the foundation of its brand identity. It represents one of the largest single-site car supermarkets in the UK, making it a landmark destination for car buyers from across the country and a significant employer in the local Cheshire region.

Values Reflected in HQ: The headquarters reflects Fords of Winsford's core values of providing extensive choice, value for money, transparency (e.g., no-haggle pricing), and a commitment to customer satisfaction. The investment in facilities and employee ownership also reflects a value for quality and long-term sustainability.

Location:

Fords of Winsford's operations are primarily concentrated within the United Kingdom. They serve customers nationally through their two physical car supermarkets in Winsford and Trafford, and their online platform which supports nationwide vehicle delivery. While they might engage with international inquiries or facilitate sales for personal export, they do not maintain physical branches, offices, or a direct operational presence outside of the UK.

Street Address:

Wharton Retail Park, Weaver Valley Rd

City:

Winsford

State/Province:

Cheshire

Country:

United Kingdom