What Does Force Marketing Do?

Total employees117
HeadquartersAtlanta
Founded2007

Force Marketing was a prominent data-driven automotive marketing company founded in 2007, specializing in providing targeted marketing solutions and technology to automotive dealers and OEMs. Known for its innovative multi-channel marketing strategies, including digital advertising, direct mail, and email marketing, Force Marketing aimed to help dealerships increase sales and service revenue. In July 2021, Force Marketing was acquired by automotiveMastermind, which is part of S&P Global Mobility, integrating its expertise and solutions into a broader suite of automotive intelligence and marketing offerings. Its legacy continues by enhancing customer engagement and sales performance for automotive clients under the S&P Global umbrella.

Where Is Force Marketing's Headquarters?

HQ Function

Served as the primary operational hub for strategic planning, client services, technology development, and administrative functions for Force Marketing prior to its acquisition.

Notable Features:

Modern office facilities in a prominent Atlanta business district, designed to foster collaboration and innovation among its marketing and technology teams. The office was located in the Terminus 200 building.

Work Culture:

Known for a dynamic, fast-paced, and results-oriented work culture. Employees often highlighted the collaborative environment, focus on innovation, and opportunities for growth within the digital marketing space for the automotive industry.

HQ Significance:

The Atlanta headquarters was strategically important for its access to a vibrant tech talent pool and its central location for serving automotive clients across the United States. It represented the core of the company's operations and growth.

Values Reflected in HQ: The headquarters likely reflected values such as innovation, customer-centricity, and data-driven decision-making through its open-concept design (common in tech companies) and investment in technological infrastructure.

Location:

Prior to its acquisition, Force Marketing primarily served clients across the United States, with a strong focus on automotive dealerships and OEMs nationwide. While its physical office presence was concentrated in the US, its digital marketing solutions had the potential to reach customers more broadly if campaigns were designed for such. The company's core operational focus was on the North American automotive market. As part of S&P Global Mobility, its technologies and expertise now contribute to an organization with a vast global footprint and reach.

Street Address:

3475 Piedmont Rd NE, Suite 1600

City:

Atlanta

State/Province:

Georgia

Country:

USA

Where Else Does Force Marketing Operate Around the World?

New York City, New York/USA

Address: 222 Broadway, 19th Floor, New York, NY 10038 (historical location)

To expand Force Marketing's presence in the Northeast United States and provide localized support and strategic insights for clients in this significant automotive region.

Buying Intent Signals for Force Marketing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Force Marketing? Meet the Executive Team

As of April 2025, Force Marketing' leadership includes:

John Fitzpatrick - Former President and CEO
Eric Mercado - Former Chief Operating Officer
Randy Ormond - Former Chief Strategy Officer

Who's Investing in Force Marketing?

Force Marketing has been backed by several prominent investors over the years, including:

GCP Capital Partners (invested in 2018)

What Leadership Changes Has Force Marketing Seen Recently?

Hire0
Exits0

The most significant executive event concerning Force Marketing was its acquisition by automotiveMastermind (S&P Global) in July 2021. This led to the integration of its leadership and team into the new parent company structure. Publicly available information on specific executive hires or exits in the 12 months immediately preceding its acquisition is limited, as focus shifted towards the transaction and subsequent integration.

Departures

Pre-Acquisition Leadership Team, Following the acquisition by S&P Global Mobility, leadership roles from Force Marketing were integrated, transitioned, or redefined within the new organizational structure.

New Appointments:

N/A (Internal Realignments within S&P Global), New leadership appointments related to former Force Marketing assets and functions occurred within the S&P Global Mobility framework as part of the integration process.

What Technology (Tech Stack) Is Used byForce Marketing?

Discover the tools Force Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Force Marketing Email Formats and Examples

Prior to its acquisition in 2021, Force Marketing likely utilized common corporate email formats. After the acquisition, employees integrated into S&P Global would have transitioned to S&P Global's email system. For historical Force Marketing communications, typical patterns included combinations of first name, last name, or initials at the domain 'forcemarketing.com'.

Historically, common formats could have been `f[last]@forcemarketing.com` (e.g., jdoe@forcemarketing.com) or `[first].[last]@forcemarketing.com` (e.g., jane.doe@forcemarketing.com). Note: The `forcemarketing.com` domain now redirects.

Format

jdoe@forcemarketing.com (illustrative historical example)

Example

65%

Success rate

What's the Latest News About Force Marketing?

Automotive NewsJuly 21, 2021

automotiveMastermind acquires Force Marketing to expand dealer solutions

automotiveMastermind, then part of IHS Markit (now S&P Global), announced its acquisition of Force Marketing. The deal aimed to combine Mastermind's predictive analytics with Force Marketing's multi-channel marketing execution capabilities to enhance solutions for automotive dealers....more

PR NewswireMarch 27, 2018

Force Marketing Announces Strategic Investment from GCP Capital Partners to Accelerate Growth

Force Marketing secured a significant growth investment from GCP Capital Partners. This strategic partnership was intended to accelerate Force Marketing's product development, expand its market reach, and enhance its technology offerings for the automotive industry....more

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