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Force Marketing was a prominent data-driven automotive marketing company founded in 2007, specializing in providing targeted marketing solutions and technology to automotive dealers and OEMs. Known for its innovative multi-channel marketing strategies, including digital advertising, direct mail, and email marketing, Force Marketing aimed to help dealerships increase sales and service revenue. In July 2021, Force Marketing was acquired by automotiveMastermind, which is part of S&P Global Mobility, integrating its expertise and solutions into a broader suite of automotive intelligence and marketing offerings. Its legacy continues by enhancing customer engagement and sales performance for automotive clients under the S&P Global umbrella.
Served as the primary operational hub for strategic planning, client services, technology development, and administrative functions for Force Marketing prior to its acquisition.
Modern office facilities in a prominent Atlanta business district, designed to foster collaboration and innovation among its marketing and technology teams. The office was located in the Terminus 200 building.
Known for a dynamic, fast-paced, and results-oriented work culture. Employees often highlighted the collaborative environment, focus on innovation, and opportunities for growth within the digital marketing space for the automotive industry.
The Atlanta headquarters was strategically important for its access to a vibrant tech talent pool and its central location for serving automotive clients across the United States. It represented the core of the company's operations and growth.
Prior to its acquisition, Force Marketing primarily served clients across the United States, with a strong focus on automotive dealerships and OEMs nationwide. While its physical office presence was concentrated in the US, its digital marketing solutions had the potential to reach customers more broadly if campaigns were designed for such. The company's core operational focus was on the North American automotive market. As part of S&P Global Mobility, its technologies and expertise now contribute to an organization with a vast global footprint and reach.
3475 Piedmont Rd NE, Suite 1600
Atlanta
Georgia
USA
Address: 222 Broadway, 19th Floor, New York, NY 10038 (historical location)
To expand Force Marketing's presence in the Northeast United States and provide localized support and strategic insights for clients in this significant automotive region.
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As of April 2025, Force Marketing' leadership includes:
Force Marketing has been backed by several prominent investors over the years, including:
The most significant executive event concerning Force Marketing was its acquisition by automotiveMastermind (S&P Global) in July 2021. This led to the integration of its leadership and team into the new parent company structure. Publicly available information on specific executive hires or exits in the 12 months immediately preceding its acquisition is limited, as focus shifted towards the transaction and subsequent integration.
Discover the tools Force Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prior to its acquisition in 2021, Force Marketing likely utilized common corporate email formats. After the acquisition, employees integrated into S&P Global would have transitioned to S&P Global's email system. For historical Force Marketing communications, typical patterns included combinations of first name, last name, or initials at the domain 'forcemarketing.com'.
Historically, common formats could have been `f[last]@forcemarketing.com` (e.g., jdoe@forcemarketing.com) or `[first].[last]@forcemarketing.com` (e.g., jane.doe@forcemarketing.com). Note: The `forcemarketing.com` domain now redirects.
Format
jdoe@forcemarketing.com (illustrative historical example)
Example
65%
Success rate
Automotive News • July 21, 2021
automotiveMastermind, then part of IHS Markit (now S&P Global), announced its acquisition of Force Marketing. The deal aimed to combine Mastermind's predictive analytics with Force Marketing's multi-channel marketing execution capabilities to enhance solutions for automotive dealers....more
PR Newswire • March 27, 2018
Force Marketing secured a significant growth investment from GCP Capital Partners. This strategic partnership was intended to accelerate Force Marketing's product development, expand its market reach, and enhance its technology offerings for the automotive industry....more
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