HQ Function

Served as the primary operational hub for strategic planning, client services, technology development, and administrative functions for Force Marketing prior to its acquisition.

Notable Features:

Modern office facilities in a prominent Atlanta business district, designed to foster collaboration and innovation among its marketing and technology teams. The office was located in the Terminus 200 building.

Work Culture:

Known for a dynamic, fast-paced, and results-oriented work culture. Employees often highlighted the collaborative environment, focus on innovation, and opportunities for growth within the digital marketing space for the automotive industry.

HQ Significance:

The Atlanta headquarters was strategically important for its access to a vibrant tech talent pool and its central location for serving automotive clients across the United States. It represented the core of the company's operations and growth.

Values Reflected in HQ: The headquarters likely reflected values such as innovation, customer-centricity, and data-driven decision-making through its open-concept design (common in tech companies) and investment in technological infrastructure.

Location:

Prior to its acquisition, Force Marketing primarily served clients across the United States, with a strong focus on automotive dealerships and OEMs nationwide. While its physical office presence was concentrated in the US, its digital marketing solutions had the potential to reach customers more broadly if campaigns were designed for such. The company's core operational focus was on the North American automotive market. As part of S&P Global Mobility, its technologies and expertise now contribute to an organization with a vast global footprint and reach.

Street Address:

3475 Piedmont Rd NE, Suite 1600

City:

Atlanta

State/Province:

Georgia

Country:

USA