What Does Forbes Advisor Do?

Total employees685
HeadquartersJersey City
Founded1917

Forbes Advisor is a trusted destination for unbiased financial advice, news, and reviews, dedicated to helping consumers make informed decisions about their money. Launched by the globally recognized Forbes brand, Forbes Advisor leverages a team of experienced financial journalists and experts to provide in-depth analysis on a wide range of personal finance topics, including credit cards, banking, investing, loans, insurance, and mortgages. Its mission is to simplify complex financial information and empower individuals to achieve their financial goals.

Where Is Forbes Advisor's Headquarters?

HQ Function

The headquarters serves as the central hub for Forbes' editorial, digital, technological, and business operations, including the teams dedicated to Forbes Advisor. It supports content creation, product development, marketing, and strategic planning.

Notable Features:

The office is situated in a modern waterfront building offering views of the Manhattan skyline. It features contemporary office design, collaborative workspaces, and advanced technology infrastructure to support a global media company.

Work Culture:

The work culture at Forbes is generally described as dynamic, innovative, and fast-paced, reflecting its legacy in business journalism and its adaptation to the digital media landscape. There's an emphasis on entrepreneurial thinking, accuracy, and providing valuable insights to its audience.

HQ Significance:

The Jersey City headquarters represents Forbes' continued evolution and its commitment to being a leading voice in business and finance. Its location provides access to a rich talent pool and proximity to major financial institutions.

Values Reflected in HQ: The headquarters' design and location aim to reflect Forbes' values of innovation, journalistic excellence, and forward-thinking in the business and financial sectors. The collaborative spaces encourage teamwork and the generation of impactful content.

Location:

Forbes Advisor extends its reach globally through dedicated international editions, including for the UK, Canada, Australia, and India. This global presence allows Forbes Advisor to provide localized financial guidance, product comparisons, and market analysis tailored to the specific needs and regulations of consumers in different countries. It leverages Forbes' international infrastructure and editorial expertise to support these regional platforms, ensuring culturally relevant and accurate financial information worldwide.

Street Address:

499 Washington Blvd

City:

Jersey City

State/Province:

NJ

Country:

USA

Where Else Does Forbes Advisor Operate Around the World?

London, UK

Address: Forbes, The Hickman, 2 Whitechapel Road, London, E1 1FX, United Kingdom

To cater to the UK and European audience with localized financial advice, product reviews, and market insights, expanding Forbes Advisor's global reach.

Various Global Locations

Address: Forbes Media has a distributed workforce and presence in other key global markets supporting its various ventures, including Forbes Advisor's international editions (e.g., Canada, Australia, India).

To provide tailored financial guidance relevant to the regulatory and economic environments of different countries, ensuring Forbes Advisor serves a global user base effectively.

Buying Intent Signals for Forbes Advisor

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Forbes Advisor? Meet the Executive Team

As of April 2025, Forbes Advisor' leadership includes:

Mike Federle - Chief Executive Officer, Forbes Media
Randall Lane - Chief Content Officer, Forbes Media & Editor, Forbes Magazine
Jessica Sibley - Chief Operating Officer, Forbes Media
Vadim Supitskiy - Chief Technology Officer, Forbes Media
Richie Bartle - Chief Financial Officer, Forbes Advisor
Sarah Falter - Head of Product, Forbes Advisor
Nina Gould - Editor In Chief, Forbes Advisor

Who's Investing in Forbes Advisor?

Forbes Advisor has been backed by several prominent investors over the years, including:

Austin Russell (acquired an 82% majority stake in Forbes Global Media Holdings in May 2023)
Sun Group (previously held a majority stake)

What Leadership Changes Has Forbes Advisor Seen Recently?

Hire2
Exits0

Forbes Advisor and its parent company Forbes Media have seen some key executive appointments and transitions aimed at strengthening its market position and product offerings. Notable changes include new leadership within Forbes Advisor and shifts at the Forbes Media level.

Departures

[No widely publicized C-suite departures directly from Forbes Advisor in the last 12 months found], [Public records search did not yield specific recent high-profile departures directly from Forbes Advisor's top executive team within the last 12 months. Forbes Media may have had changes not itemized here.]

New Appointments:

Richie Bartle, Richie Bartle appointed as new CFO for Forbes Advisor.
Sarah Falter, Sarah Falter appointed as new Head of Product for Forbes Advisor.

What Technology (Tech Stack) Is Used byForbes Advisor?

Discover the tools Forbes Advisor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Forbes Advisor Email Formats and Examples

Forbes Media, the parent company of Forbes Advisor, commonly uses a few standard email formats for its employees. The most prevalent formats include first initial followed by last name, or first name followed by last name, typically separated by a dot.

[first_initial][last]@forbes.com or [first].[last]@forbes.com

Format

jsmith@forbes.com or jane.smith@forbes.com

Example

85%

Success rate

What's the Latest News About Forbes Advisor?

ForbesFebruary 20, 2024

Forbes Names Diane Brady As Assistant Managing Editor of ForbesWomen And Leadership

Forbes announced the appointment of Diane Brady as Assistant Managing Editor for ForbesWomen and Leadership. This move aims to bolster Forbes' content and community around women in business and leadership roles....more

ForbesNovember 29, 2023

Forbes Strikes Deal With 라이언 로봇 (LionRobot Co.) For AI-Powered News Service In Korea

Forbes announced a partnership with LionRobot Co. to launch an AI-powered news service in Korea, indicating its continuous efforts to innovate in content delivery and expand its technological capabilities globally....more

ForbesOctober 10, 2023

Forbes Celebrates 10th Annual 30 Under 30 Summit In Ohio

Forbes hosted its 10th annual 30 Under 30 Summit in Ohio, convening a diverse group of young entrepreneurs, leaders, and innovators, showcasing its commitment to fostering next-generation talent....more

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