For Love & Lemons is a Los Angeles-based women's fashion brand founded in 2011 by best friends Gillian Mahin and Laura Hall. The brand is celebrated for its distinctly feminine and romantic aesthetic, creating ready-to-wear apparel, intricate lingerie, knitwear, and swimwear. For Love & Lemons is recognized for its custom-designed lace, delicate embroidery, and unique detailing, aiming to craft pieces that empower women and make them feel confident and beautiful. Their designs often draw inspiration from vintage styles, travel, and a free-spirited lifestyle.
The Los Angeles headquarters serves as the nerve center for For Love & Lemons, housing its design studios, product development, marketing, operations, and corporate management teams.
Located in the Arts District, the headquarters is likely situated in a repurposed industrial building, reflecting the area's aesthetic of blending raw, historic architecture with modern creative design. The interior is expected to embody the brand's romantic and bohemian-chic style.
The work culture at For Love & Lemons HQ is likely creative, collaborative, and fast-paced, driven by a passion for fashion and design innovation. It fosters an environment where artistic expression and attention to detail are highly valued.
Being headquartered in Los Angeles, a global epicenter for fashion and entertainment, provides For Love & Lemons with direct access to industry trends, creative talent, manufacturing resources, and a vibrant cultural scene that inspires its collections.
For Love & Lemons achieves its global presence primarily through its robust e-commerce website, which ships to numerous countries worldwide. The brand also partners with a wide array of international retailers, including high-end department stores like Nordstrom, online fashion platforms such as Revolve and ASOS, and select boutiques globally. Their significant collaboration with Victoria's Secret further expands their reach to a broader international audience. This multi-channel strategy supports global sales, brand recognition, and customer engagement across diverse markets.
2140 E 7th Pl, Suite B
Los Angeles
CA
USA
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As of April 2025, For Love & Lemons' leadership includes:
For Love & Lemons has been backed by several prominent investors over the years, including:
There have been no major, publicly announced executive new hires or departures at For Love & Lemons in the last 12 months. The company's leadership, centered around its co-founders, appears stable.
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The exact email format for For Love & Lemons is not publicly confirmed. However, common formats for companies of this nature include using the first name or a combination of first name and last initial.
[first]@forloveandlemons.com
Format
gillian@forloveandlemons.com
Example
70%
Success rate
Lingerie Journal • September 1, 2023
Victoria’s Secret and For Love & Lemons have unveiled their highly anticipated Fall 2023 collaborative lingerie collection. This latest installment continues to merge For Love & Lemons' signature romantic detailing and feminine silhouettes with Victoria's Secret's extensive market reach, offering a range of bras, panties, sleepwear, and robes characterized by delicate lace, embroidery, and unique prints....more
Women's Wear Daily (WWD) • November 15, 2023
For Love & Lemons launched its holiday collection, featuring an array of party-ready dresses, festive sets, and statement pieces. The collection emphasizes sequins, velvet, and rich jewel tones, staying true to the brand's feminine and whimsical design ethos, perfect for seasonal celebrations....more
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