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Footaction's Overview

Total employees622
HeadquartersNew York
Founded1976

Footaction was a prominent American retailer specializing in athletic footwear, apparel, and accessories, celebrated for its strong connection to sneaker culture, hip-hop, and youth fashion. Founded in 1974, Footaction carved out a niche by offering a curated selection of popular and exclusive products from top brands like Nike, Jordan, adidas, and Puma, often with a focus on basketball and lifestyle. It was acquired by Foot Locker, Inc. in 2004. In March 2023, Foot Locker, Inc. announced a strategic 'reset,' which included the decision to wind down the Footaction banner and close its physical stores and e-commerce operations. The aim was to consolidate efforts under its core Foot Locker brand and other banners like Champs Sports and Kids Foot Locker, to better serve customers and streamline operations. While Footaction as a standalone brand is being phased out, its influence on street style and sneaker enthusiasm remains a part of Foot Locker, Inc.'s broader heritage.

Where is Footaction's Headquarters?

HQ Function

The New York headquarters serves as the central hub for Foot Locker, Inc.'s global operations, including corporate strategy, brand management (for banners like Foot Locker, Champs Sports, Kids Foot Locker), finance, marketing, merchandising, technology, and human resources. It directed the operations of Footaction until its phasing out.

Notable Features:

Located in Midtown Manhattan, the headquarters provides a strategic position in a key business district. The office space is designed to be collaborative and reflect the dynamic, youth-focused culture of the company.

Work Culture:

The work culture at Foot Locker, Inc.'s HQ is typically described as fast-paced, energetic, and immersed in sneaker and sports culture. There's an emphasis on teamwork, innovation, diversity, and a passion for the products and communities served.

HQ Significance:

This HQ is critical for guiding Foot Locker, Inc.'s global retail strategy, managing its diverse portfolio of brands, adapting to market changes (like the integration of Footaction's business), and engaging with the financial community as a publicly traded entity.

Values Reflected in HQ: The headquarters aims to reflect values such as customer centricity, a passion for sport and sneaker culture, community engagement, innovation in retail, and a commitment to its employees.

Location:

Foot Locker, Inc. maintains a significant global presence, operating thousands of retail stores and robust e-commerce platforms across approximately 26 countries in North America, Europe, Asia, Australia, and New Zealand. Its worldwide operations support retail sales, merchandising, marketing, supply chain management, and customer engagement, all tailored to meet the demands of diverse international markets. The phasing out of Footaction involved integrating its market share into Foot Locker, Inc.'s existing global framework.

Street Address:

330 West 34th Street

City:

New York

State/Province:

NY

Country:

USA

Footaction's Global Presence

Vianen, Netherlands

Address: Ir. D.S. Tuijnmanweg 3-5, 4131 PN Vianen, The Netherlands

To oversee and drive growth for Foot Locker's brands in the European market, adapting global strategies to local consumer preferences and retail landscapes.

Camp Hill, Pennsylvania, USA

Address: One West Trindle Road, Mechanicsburg, PA 17055 (Note: Address for Foot Locker's long-standing operational/administrative office)

To support the extensive retail network and corporate functions within North America, ensuring efficient operations and service delivery.

Bradenton, Florida, USA

Address: 311 Manatee Ave W, Bradenton, FL 34205 (Location for Champs Sports HQ, a Foot Locker banner)

To drive the Champs Sports brand identity and market presence, catering to team sports enthusiasts and athletic lifestyle consumers.

Buying Intent Signals for Footaction

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Footaction

As of April 2025, Footaction' leadership includes:

Mary N. Dillon - President and Chief Executive Officer
Mike Baughn - Executive Vice President and Chief Financial Officer
Franklin R. Bracken - Executive Vice President and Chief Operating Officer
Adrian Butler - Executive Vice President and Chief Technology Officer
Kristin Bauer - Executive Vice President and Chief Supply Chain Officer
Jennifer Kraft - Executive Vice President and General Counsel

Investors of Footaction

Footaction has been backed by several prominent investors over the years, including:

As a publicly traded company (NYSE: FL), Foot Locker, Inc. is owned by a diverse range of institutional and individual shareholders.
Prominent institutional investors typically include large asset management firms such as The Vanguard Group, BlackRock, State Street Corporation, and various other mutual funds and investment firms.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Foot Locker, Inc. has seen key executive changes over the past year as part of its ongoing strategic transformation and execution of its 'Lace Up' plan. These include appointments aimed at strengthening financial leadership, supply chain capabilities, and overall operational efficiency.

Departures

Andrew Gray, Andrew Gray departed from his role as EVP and Chief Commercial Officer.

New Appointments:

Mike Baughn, Mike Baughn appointed as new EVP and CFO, effective December 11, 2023.
Kristin Bauer, Kristin Bauer appointed as new EVP and Chief Supply Chain Officer.

Technology (Tech Stack) used by Footaction

Discover the tools Footaction uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Footaction Email Formats and Examples

As Footaction was part of Foot Locker, Inc., corporate email communications would follow Foot Locker's established formats. Common patterns for corporate emails at Foot Locker, Inc. typically involve the first initial followed by the last name, or the first name separated from the last name by a period.

Common formats include [first_initial][last_name]@footlocker.com (e.g., jsmith@footlocker.com) or [first_name].[last_name]@footlocker.com (e.g., john.smith@footlocker.com).

Format

jsmith@footlocker.com

Example

80%

Success rate

News and media

ReutersMarch 20, 2023

Foot Locker to close over 400 mall stores, including Footaction banner, in new strategy

Foot Locker Inc announced plans to close more than 400 underperforming mall-based stores by 2026, including shuttering its Footaction banner, as part of a new strategy under CEO Mary Dillon. The company aims to diversify its brand portfolio and focus on higher-performing locations and formats....more

Footwear NewsDecember 1, 2023

Foot Locker Names New CFO Mike Baughn as Part of ‘Lace Up’ Strategy

Foot Locker, Inc. appointed Mike Baughn as its new executive vice president and chief financial officer, effective December 11, 2023. This move is part of the company's 'Lace Up' growth strategy aimed at revitalizing the business and enhancing financial performance....more

CNBCMarch 6, 2024

Foot Locker shares tumble as sneaker seller’s turnaround plan takes longer than expected

Foot Locker reported fourth-quarter earnings that missed Wall Street's expectations for profit, and its 2024 forecast also disappointed. The company stated its 'Lace Up' turnaround plan is taking longer than anticipated, leading to a significant drop in its stock price....more

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