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Foodstand is a company that developed a digital platform and community focused on improving the food system. Its mission was to connect people with 'good food'—food that is healthy, sustainable, and ethically produced—by fostering discovery, education, and community engagement. Through its mobile app and online content, Foodstand aimed to empower individuals to make more informed food choices, support local producers, and participate in building a more transparent and sustainable food future. The platform encouraged users to share their food experiences, participate in food challenges, and learn about the impact of their consumption habits. While most active in the mid-2010s, its foundational concepts around food awareness and community continue to be relevant.
Served as the central hub for product development, marketing, community management, and strategic partnerships for the Foodstand platform.
Likely operated from a collaborative and creative office space typical of tech startups in NYC, designed to foster innovation and teamwork. Specific details of the physical office are not widely publicized.
Characterized by a mission-driven, passionate, and agile environment. The culture emphasized collaboration, user-centric design, and a strong commitment to sustainability and improving the food system.
Being headquartered in New York City placed Foodstand at the epicenter of food trends, tech innovation, and a diverse culinary scene, ideal for a company aiming to reshape food consumption awareness and practices.
While headquartered in the United States, Foodstand's digital platform and app were accessible to users globally, aiming to foster an international community around good food. Its content and mission resonated with a worldwide audience interested in sustainable eating and food system improvement. Its global reach was primarily achieved through its online services rather than physical international offices.
Specific street address not publicly listed; operations were primarily based in New York City.
New York
New York
United States
Address: Distributed team members
Leveraged remote talent to enhance product development and community outreach, allowing for flexible operations and diverse perspectives without establishing additional physical branch offices.
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As of April 2025, Foodstand' leadership includes:
Foodstand has been backed by several prominent investors over the years, including:
No significant executive hires or exits have been publicly reported for Foodstand in the last 12 months. The company's primary operational and development phase was in the mid-2010s.
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While specific official email formats for Foodstand are not publicly detailed, companies of its size and type often use common patterns. A likely format would involve the first name or a combination of first and last names at their domain.
[first]@foodstand.com or [first].[last]@foodstand.com
Format
rachna@foodstand.com
Example
70%
Success rate
TechCrunch • October 7, 2015
Foodstand, the New York-based startup building a community around good food, announced it has raised $1 million in seed funding. The round was led by pK Capital and The Fribourg Family, with participation from SOSV and Grace Beauty Capital. The funds were intended to support app development and community growth....more
FoodNavigator-USA • November 19, 2014
Foodstand launched its mobile app with the goal of creating a social community where users can share photos and information about 'good food,' encouraging healthier eating habits and connection with like-minded individuals. The platform focused on user-generated content and positive food experiences....more
Food Tank • July 14, 2016
An interview with Foodstand CEO Rachna Govani discussing the app's mission to help people make better food choices, its features like food challenges and guides, and the importance of building a community around food literacy and positive change....more
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