What Does Foodstand Do?

Total employees4
HeadquartersNew York
Founded2015

Foodstand is a company that developed a digital platform and community focused on improving the food system. Its mission was to connect people with 'good food'—food that is healthy, sustainable, and ethically produced—by fostering discovery, education, and community engagement. Through its mobile app and online content, Foodstand aimed to empower individuals to make more informed food choices, support local producers, and participate in building a more transparent and sustainable food future. The platform encouraged users to share their food experiences, participate in food challenges, and learn about the impact of their consumption habits. While most active in the mid-2010s, its foundational concepts around food awareness and community continue to be relevant.

Where Is Foodstand's Headquarters?

HQ Function

Served as the central hub for product development, marketing, community management, and strategic partnerships for the Foodstand platform.

Notable Features:

Likely operated from a collaborative and creative office space typical of tech startups in NYC, designed to foster innovation and teamwork. Specific details of the physical office are not widely publicized.

Work Culture:

Characterized by a mission-driven, passionate, and agile environment. The culture emphasized collaboration, user-centric design, and a strong commitment to sustainability and improving the food system.

HQ Significance:

Being headquartered in New York City placed Foodstand at the epicenter of food trends, tech innovation, and a diverse culinary scene, ideal for a company aiming to reshape food consumption awareness and practices.

Values Reflected in HQ: The choice of NYC and a dynamic startup environment would reflect values of innovation, community engagement, connectivity, and being at the forefront of emerging food and technology trends.

Location:

While headquartered in the United States, Foodstand's digital platform and app were accessible to users globally, aiming to foster an international community around good food. Its content and mission resonated with a worldwide audience interested in sustainable eating and food system improvement. Its global reach was primarily achieved through its online services rather than physical international offices.

Street Address:

Specific street address not publicly listed; operations were primarily based in New York City.

City:

New York

State/Province:

New York

Country:

United States

Where Else Does Foodstand Operate Around the World?

Various (Remote)

Address: Distributed team members

Leveraged remote talent to enhance product development and community outreach, allowing for flexible operations and diverse perspectives without establishing additional physical branch offices.

Buying Intent Signals for Foodstand

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Foodstand? Meet the Executive Team

As of April 2025, Foodstand' leadership includes:

Rachna Govani - Co-founder & CEO
Umi Granski - Co-founder & CTO
Aaron Cohen - Co-founder

Who's Investing in Foodstand?

Foodstand has been backed by several prominent investors over the years, including:

SOSV
pK Capital
The Fribourg Family
Grace Beauty Capital

What Leadership Changes Has Foodstand Seen Recently?

Hire0
Exits0

No significant executive hires or exits have been publicly reported for Foodstand in the last 12 months. The company's primary operational and development phase was in the mid-2010s.

Departures

N/A, No publicly documented executive departures from Foodstand in the last 12 months.

New Appointments:

N/A, No publicly announced new executive appointments at Foodstand in the last 12 months.

What Technology (Tech Stack) Is Used byFoodstand?

Discover the tools Foodstand uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Foodstand Email Formats and Examples

While specific official email formats for Foodstand are not publicly detailed, companies of its size and type often use common patterns. A likely format would involve the first name or a combination of first and last names at their domain.

[first]@foodstand.com or [first].[last]@foodstand.com

Format

rachna@foodstand.com

Example

70%

Success rate

What's the Latest News About Foodstand?

TechCrunchOctober 7, 2015

Foodstand Raises $1 Million To Help You Eat Healthier

Foodstand, the New York-based startup building a community around good food, announced it has raised $1 million in seed funding. The round was led by pK Capital and The Fribourg Family, with participation from SOSV and Grace Beauty Capital. The funds were intended to support app development and community growth....more

FoodNavigator-USANovember 19, 2014

Foodstand App Aims to be the 'Instagram of Good Food'

Foodstand launched its mobile app with the goal of creating a social community where users can share photos and information about 'good food,' encouraging healthier eating habits and connection with like-minded individuals. The platform focused on user-generated content and positive food experiences....more

Food TankJuly 14, 2016

Foodstand App Connects Eaters With Good Food

An interview with Foodstand CEO Rachna Govani discussing the app's mission to help people make better food choices, its features like food challenges and guides, and the importance of building a community around food literacy and positive change....more

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