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Follow Up Boss
What Does Follow Up Boss Do?
Follow Up Boss is a widely-used Customer Relationship Management (CRM) platform specifically designed for real estate agents, teams, and brokerages. It helps users manage leads, automate follow-ups, track communication, and close more deals by streamlining their sales pipeline and client interactions. Known for its user-friendly interface and robust integrations, Follow Up Boss aims to empower real estate professionals to be more productive and successful. In November 2023, Follow Up Boss was acquired by Zillow Group.
Where Is Follow Up Boss's Headquarters?
HQ Function
Core operations including product development, engineering, sales, marketing, and customer support are managed by a distributed workforce.
Notable Features:
Leverages advanced digital infrastructure and collaboration tools to support its remote-first operations, prioritizing flexibility and talent diversity over physical office spaces.
Work Culture:
Fosters a culture of autonomy, trust, and high performance. Emphasis on strong communication, work-life balance, and achieving results in a remote environment. Known for being customer-centric and innovative.
HQ Significance:
Its remote-first model allows access to a global talent pool and demonstrates a modern, agile approach to business operations, particularly significant in the tech industry.
Values Reflected in HQ: Efficiency, adaptability, employee empowerment, customer focus, and innovation.
Location:
Follow Up Boss primarily serves real estate professionals in North America (USA and Canada), though its platform is accessible globally. Its remote workforce is also distributed internationally, enabling support and operations across various time zones.
Street Address:
N/A (Fully Remote)
City:
N/A
State/Province:
N/A
Country:
Global (Distributed Team)
Where Else Does Follow Up Boss Operate Around the World?
No additional office locations available.
Buying Intent Signals for Follow Up Boss
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Follow Up Boss? Meet the Executive Team
As of April 2025, Follow Up Boss' leadership includes:
Who's Investing in Follow Up Boss?
Follow Up Boss has been backed by several prominent investors over the years, including:
What Leadership Changes Has Follow Up Boss Seen Recently?
Follow Up Boss was acquired by Zillow Group in November 2023. Co-founders Dan Corkill and Stephen Pacinelli have continued in their leadership roles, ensuring stability and ongoing vision for the company. No other major public announcements of executive hires or exits specific to Follow Up Boss have been made in the immediate 12 months post-acquisition.
What Technology (Tech Stack) Is Used byFollow Up Boss?
Discover the tools Follow Up Boss uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Follow Up Boss Email Formats and Examples
Follow Up Boss commonly uses the [first_name]@followupboss.com email format for its employees. This is a frequent pattern for SaaS companies of its size.
[first]@followupboss.com
Format
jane@followupboss.com
Example
95%
Success rate
What's the Latest News About Follow Up Boss?
PR Newswire • November 1, 2023
Follow Up Boss news title: Zillow Group to Acquire Follow Up Boss, a Leading CRM for Real Estate Professionals
Zillow Group, Inc. announced it has signed a definitive agreement to acquire Follow Up Boss, a leading customer relationship management (CRM) system for real estate professionals. The acquisition is valued at $400 million in cash and up to $100 million in a potential cash earnout, solidifying Follow Up Boss's position in the market and enabling further growth under Zillow's umbrella....more
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