What Does Fold3 Do?

Total employees100
HeadquartersLehi
Founded1999

Fold3® (formerly iArchives) is a premier online destination for accessing original military records, historical documents, and rare photos. Acquired by Ancestry.com in 2010, Fold3 provides unparalleled access to an ever-expanding collection of U.S. and international records, including service records, pension files, historic newspapers, and naturalization documents. It aims to help users discover and share the stories of the men and women who served, partnering with institutions like The U.S. National Archives to digitize and make these valuable historical resources widely available.

Where Is Fold3's Headquarters?

HQ Function

Serves as the central hub for Ancestry.com and its brands like Fold3, housing core functions such as technology development, product management, data operations, marketing, customer support leadership, and corporate administration.

Notable Features:

Modern tech campus with amenities designed to foster collaboration and employee well-being, typical of contemporary technology company headquarters. Includes open workspaces, cafes, and fitness facilities.

Work Culture:

The work culture, influenced by parent company Ancestry, is generally collaborative, innovative, and tech-focused. There's a strong emphasis on connecting people with their history and a data-driven, customer-centric approach.

HQ Significance:

The Lehi headquarters is the nerve center for one of the world's largest genealogy and family history companies, supporting millions of users worldwide, including those utilizing Fold3 for military and historical research.

Values Reflected in HQ: Innovation, customer focus, historical preservation, technological advancement, and a commitment to connecting past, present, and future generations.

Location:

While Fold3 is a digital platform accessible to users globally, its operational, technological, and support infrastructure is integrated within Ancestry's global network. This network includes international offices in key markets like Europe and Australia, data centers ensuring worldwide service availability, multilingual customer support, and ongoing partnerships with archives and institutions across the globe to digitize and provide access to diverse historical records.

Street Address:

1300 W Traverse Pkwy

City:

Lehi

State/Province:

Utah

Country:

USA

Where Else Does Fold3 Operate Around the World?

Dublin, Ireland

Address: 52-55 Sir John Rogerson's Quay, Grand Canal Dock, Dublin 2, Ireland

Facilitates Ancestry's (and by extension Fold3's) growth and service delivery in the European market, addressing regional customer needs, data considerations, and supporting international content acquisition.

Buying Intent Signals for Fold3

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fold3? Meet the Executive Team

As of April 2025, Fold3' leadership includes:

Deborah Liu - President & Chief Executive Officer
Howard Hochhauser - Chief Financial Officer
Nat Natarajan - Chief Product and Technology Officer
Brian Donnelly - Chief Commercial Officer
Heather Friedland - Chief Product Officer
Gene Alston - SVP, Chief Technology Officer

Who's Investing in Fold3?

Fold3 has been backed by several prominent investors over the years, including:

Blackstone
GIC (Singapore's Sovereign Wealth Fund)

What Leadership Changes Has Fold3 Seen Recently?

Hire3
Exits0

Ancestry, the parent company of Fold3, has made several key executive appointments in the past 12-18 months to strengthen its leadership team, including a new Chief Commercial Officer, Chief Product Officer, and SVP, Chief Technology Officer. No major departures directly impacting Fold3's immediate leadership have been publicly announced.

New Appointments:

Brian Donnelly, Brian Donnelly appointed as Chief Commercial Officer at Ancestry to drive commercial strategy and growth.
Heather Friedland, Heather Friedland joined Ancestry as Chief Product Officer to lead product vision and innovation.
Gene Alston, Gene Alston appointed as SVP, Chief Technology Officer at Ancestry to oversee technology strategy and infrastructure.

What Technology (Tech Stack) Is Used byFold3?

Discover the tools Fold3 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fold3 Email Formats and Examples

Common email formats for Ancestry.com, the parent company of Fold3, likely follow standard corporate patterns such as [first_initial][last]@ancestry.com or [first].[last]@ancestry.com. These are predictions based on widely used structures in large organizations.

[first_initial][last]@ancestry.com, [first].[last]@ancestry.com

Format

jdoe@ancestry.com, john.doe@ancestry.com

Example

80%

Success rate

What's the Latest News About Fold3?

Business Wire (via Ancestry.com Newsroom)May 20, 2024

Fold3® Celebrates 25 Years of Honoring Veterans by Providing Free Access to Military Records

Fold3 announced free access to its platform from May 20-31, 2024, to commemorate its 25th anniversary and honor veterans for Memorial Day. This initiative allows users to explore extensive military records and historical documents....more

Ancestry.com NewsroomDecember 7, 2023

Ancestry Adds New Collection of More Than 2.7 Million U.S. Army Enlistment Records from WWI to Fold3

Ancestry announced the addition of over 2.7 million U.S. Army enlistment records from World War I. These records, detailing soldiers' enlistment information, are now accessible on both Ancestry.com and Fold3.com, enriching resources for researching WWI veterans....more

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