Focus Bikes is a German bicycle manufacturer renowned for its high-performance road bikes, mountain bikes (MTBs), e-bikes, and gravel bikes. Established in 1993 by cyclocross world champion Mike Kluge, Focus emphasizes 'German Engineered' quality, innovation, and a deep passion for cycling. Their product lineup caters to a wide range of cyclists, from professional racers to everyday enthusiasts, offering advanced frame technologies and top-tier components. Focus aims to deliver the ultimate riding experience by constantly pushing the boundaries of design and performance.
The Cloppenburg facility serves as the global headquarters for Focus Bikes, encompassing research and development, design, product management, marketing, and assembly for many models. It is the central hub for the brand's operations under its parent company, Derby Cycle Werke, part of Pon Holdings.
Features modern production and assembly lines, advanced R&D laboratories for bicycle technology innovation, and comprehensive testing facilities. It likely shares some infrastructure with other Derby Cycle brands.
The work culture is likely dynamic, fostering innovation and precision, driven by a shared passion for cycling. It combines German engineering principles with a collaborative approach, potentially influenced by the larger corporate structure of Pon Holdings.
Cloppenburg is the heart of Focus Bikes, representing its 'German Engineered' ethos. This location is crucial for maintaining the brand's high standards of quality, innovation, and performance in the competitive cycling market.
Focus Bikes, engineered in Germany, are sold and distributed worldwide through an extensive network of authorized dealers and distributors across Europe, North America, Asia, Oceania, and other significant cycling markets. This global reach is facilitated and supported by the robust international infrastructure of its parent company, Pon.Bike. Key global functions include international sales, localized marketing campaigns, supply chain management, and customer support, ensuring the Focus brand and its products are accessible to cyclists globally.
Siemensstraße 1-3
Cloppenburg
Lower Saxony
Germany
Address: Operations in international markets are typically managed through Pon.Bike's regional entities and a network of national distributors. Specific 'Focus Bikes' branded office addresses outside Germany are not centrally listed.
To ensure Focus Bikes are effectively marketed, distributed, and supported in key international markets, adapting global brand strategies to local consumer preferences and managing relationships with dealers and partners.
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As of April 2025, FOCUS Bikes' leadership includes:
FOCUS Bikes has been backed by several prominent investors over the years, including:
Specific public announcements regarding executive new hires or exits solely for the Focus Bikes brand leadership in the last 12 months are not readily available. Key leadership roles and changes are often managed at the Pon.Bike or Derby Cycle parent company level.
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Focus Bikes, as part of the Derby Cycle group under Pon Holdings, likely uses standardized corporate email formats. Common patterns include combinations of first name, last name, and initials.
[first_initial][lastname]@focus-bikes.com
Format
mmuster@focus-bikes.com
Example
75%
Success rate
Cyclingnews.com • January 24, 2024
The Focus Izalco Max 9.7 road bike received a favorable review from Cyclingnews, highlighting its aerodynamic performance, comfortable ride quality, and competitive value proposition within the high-performance road bike segment....more
granfondo-cycling.com • November 21, 2023
Focus introduced its new lightweight e-road bike, the VAM² SL, aiming to blend traditional road bike agility with subtle electric assistance. The bike features the Fazua Ride 60 motor system and is noted for its competitive weight, targeting performance-oriented road cyclists seeking an e-boost....more
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