What Does Foap Do?

Total employees90
HeadquartersWarsaw
Founded2011

Foap is a leading platform that revolutionizes how brands source authentic, high-quality photos and videos. By connecting businesses with a diverse global community of over 3 million creators, Foap enables companies to easily crowdsource custom visual content through its innovative 'Missions' feature or purchase from a vast marketplace of user-generated images and videos. Foap empowers photographers and videographers to monetize their passion while providing brands with a scalable and cost-effective solution for their visual marketing needs. Since its acquisition by Gjirafa in late 2023, Foap continues to enhance its offerings as part of Gjirafa's broader ecosystem of digital services.

Where Is Foap's Headquarters?

HQ Function

Serves as a key operational hub for the Foap platform, including technology development, community management, and business operations, supporting its global creator network and brand clients.

Notable Features:

Located in a modern business district, the office likely provides collaborative workspaces designed to foster creativity and innovation, integrated with amenities suitable for a tech-focused team.

Work Culture:

A dynamic and creative environment focused on empowering a global community of visual creators and connecting them with brands. The culture emphasizes innovation, agility, and collaboration. Post-acquisition by Gjirafa, it integrates with Gjirafa's broader tech-driven and ambitious culture while retaining Foap's unique focus on visual content.

HQ Significance:

Warsaw's strategic location in Europe and its growing tech talent pool make it an ideal base for Foap's international operations and community engagement within the Gjirafa network.

Values Reflected in HQ: The workspace environment likely aims to reflect Foap's core values of creativity, community empowerment, innovation, and authenticity in visual storytelling, fostering an inspiring setting for its team.

Location:

Foap operates a global platform accessible to creators and brands in over 190 countries. While its core operational team is based in Warsaw, Poland, and now part of Gjirafa's international network (with Gjirafa offices in Kosovo, Albania, and the USA), Foap's services are inherently global. It supports content creation, licensing, and brand missions internationally, with key functions like community management, customer support, platform access, and content delivery available worldwide.

Street Address:

Grzybowska 87

City:

Warsaw

State/Province:

Mazowieckie

Country:

Poland

Where Else Does Foap Operate Around the World?

Stockholm, Sweden

Address: Stockholm, Sweden (Registered office for Foap AB)

Established Foap's initial market presence, product development, and connection with the Nordic startup ecosystem.

Buying Intent Signals for Foap

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Foap? Meet the Executive Team

As of April 2025, Foap' leadership includes:

Mergim Cahani - Founder & CEO, Gjirafa (Parent Company of Foap)
David Los - Head of M&A and Strategic Projects, Gjirafa (Former CEO of Foap)
Adrian Shatku - Chief Technology Officer, Gjirafa

Who's Investing in Foap?

Foap has been backed by several prominent investors over the years, including:

Gjirafa (Acquirer, 2023)
Industrifonden (Historical)
Wavemaker Partners (Historical)
Maxwell Group (Historical)
CNN (Historical, via Turner Broadcasting System Europe)

What Leadership Changes Has Foap Seen Recently?

Hire0
Exits0

The most significant executive-related news for Foap in the last 12 months was its acquisition by Gjirafa in November 2023. This resulted in a leadership transition, with Foap's former CEO, David Los, moving to a strategic role within Gjirafa. As Foap is now integrated into Gjirafa, executive changes are typically part of Gjirafa's overall leadership structure.

New Appointments:

David Los, David Los assumed the role of Head of M&A and Strategic Projects at Gjirafa after its acquisition of Foap, where he previously served as CEO.

What Technology (Tech Stack) Is Used byFoap?

Discover the tools Foap uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Foap Email Formats and Examples

Foap has historically used common professional email formats. Based on publicly available information and common industry practices, patterns often involve the employee's name. Post-acquisition by Gjirafa, communication for integrated team members might also utilize @gjirafa.com addresses. For direct contact, using official channels on Foap's website is recommended.

Foap Email format for example [firstinitial][lastname]@foap.com or [firstname]@foap.com

Format

jdoe@foap.com

Example

70%

Success rate

What's the Latest News About Foap?

TechCrunchNovember 9, 2023

Gjirafa, Albanian search engine and e-commerce platform, acquires visual content company Foap

Gjirafa, a prominent technology company in the Balkans providing services like search, e-commerce, and video streaming, announced its acquisition of Foap. Foap is a well-known platform connecting brands with a global community of photographers and videographers for custom visual content. The acquisition aims to integrate Foap's unique crowdsourcing capabilities and extensive creator network into Gjirafa's expanding digital ecosystem. David Los, then CEO of Foap, was slated to join Gjirafa as part of the deal....more

ArcticStartupDecember 5, 2023

Swedish-Polish Foap Acquired by Gjirafa to Strengthen Visual Content Offerings

Foap, the Swedish-Polish company known for its mobile platform that allows brands to source photos and videos from a community of creators, has been acquired by Gjirafa, the Balkan tech giant. This strategic move is set to enhance Gjirafa's visual content capabilities and expand its market reach. Foap's platform, with over 3 million registered creators, offers a valuable asset to Gjirafa's diverse portfolio of online services....more

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