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Foap is a leading platform that revolutionizes how brands source authentic, high-quality photos and videos. By connecting businesses with a diverse global community of over 3 million creators, Foap enables companies to easily crowdsource custom visual content through its innovative 'Missions' feature or purchase from a vast marketplace of user-generated images and videos. Foap empowers photographers and videographers to monetize their passion while providing brands with a scalable and cost-effective solution for their visual marketing needs. Since its acquisition by Gjirafa in late 2023, Foap continues to enhance its offerings as part of Gjirafa's broader ecosystem of digital services.
Serves as a key operational hub for the Foap platform, including technology development, community management, and business operations, supporting its global creator network and brand clients.
Located in a modern business district, the office likely provides collaborative workspaces designed to foster creativity and innovation, integrated with amenities suitable for a tech-focused team.
A dynamic and creative environment focused on empowering a global community of visual creators and connecting them with brands. The culture emphasizes innovation, agility, and collaboration. Post-acquisition by Gjirafa, it integrates with Gjirafa's broader tech-driven and ambitious culture while retaining Foap's unique focus on visual content.
Warsaw's strategic location in Europe and its growing tech talent pool make it an ideal base for Foap's international operations and community engagement within the Gjirafa network.
Foap operates a global platform accessible to creators and brands in over 190 countries. While its core operational team is based in Warsaw, Poland, and now part of Gjirafa's international network (with Gjirafa offices in Kosovo, Albania, and the USA), Foap's services are inherently global. It supports content creation, licensing, and brand missions internationally, with key functions like community management, customer support, platform access, and content delivery available worldwide.
Grzybowska 87
Warsaw
Mazowieckie
Poland
Address: Stockholm, Sweden (Registered office for Foap AB)
Established Foap's initial market presence, product development, and connection with the Nordic startup ecosystem.
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As of April 2025, Foap' leadership includes:
Foap has been backed by several prominent investors over the years, including:
The most significant executive-related news for Foap in the last 12 months was its acquisition by Gjirafa in November 2023. This resulted in a leadership transition, with Foap's former CEO, David Los, moving to a strategic role within Gjirafa. As Foap is now integrated into Gjirafa, executive changes are typically part of Gjirafa's overall leadership structure.
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Foap has historically used common professional email formats. Based on publicly available information and common industry practices, patterns often involve the employee's name. Post-acquisition by Gjirafa, communication for integrated team members might also utilize @gjirafa.com addresses. For direct contact, using official channels on Foap's website is recommended.
Foap Email format for example [firstinitial][lastname]@foap.com or [firstname]@foap.com
Format
jdoe@foap.com
Example
70%
Success rate
TechCrunch • November 9, 2023
Gjirafa, a prominent technology company in the Balkans providing services like search, e-commerce, and video streaming, announced its acquisition of Foap. Foap is a well-known platform connecting brands with a global community of photographers and videographers for custom visual content. The acquisition aims to integrate Foap's unique crowdsourcing capabilities and extensive creator network into Gjirafa's expanding digital ecosystem. David Los, then CEO of Foap, was slated to join Gjirafa as part of the deal....more
ArcticStartup • December 5, 2023
Foap, the Swedish-Polish company known for its mobile platform that allows brands to source photos and videos from a community of creators, has been acquired by Gjirafa, the Balkan tech giant. This strategic move is set to enhance Gjirafa's visual content capabilities and expand its market reach. Foap's platform, with over 3 million registered creators, offers a valuable asset to Gjirafa's diverse portfolio of online services....more
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