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Flywheel Sports was a prominent fitness company known for its boutique indoor cycling studios and, later, an on-demand workout platform. Founded in 2010, it offered high-energy, instructor-led cycling classes that featured performance tracking, competitive leaderboards, and curated playlists, differentiating itself in the burgeoning boutique fitness market. Flywheel expanded its offerings to include precision training classes like barre and strength workouts. The company aimed to provide an engaging, motivating, and results-driven workout experience. Despite initial success and expansion, Flywheel Sports faced significant financial challenges due to intense competition (notably from Peloton and SoulCycle), strategic missteps, and the overwhelming impact of the COVID-19 pandemic on in-person fitness businesses. This led to the company filing for Chapter 7 bankruptcy in September 2020 and ceasing all operations.
Served as the primary center for all corporate functions, including strategic planning, marketing, brand development, digital platform management, operations oversight, and franchise/studio support.
Likely modern office space designed to reflect its energetic and premium brand, possibly featuring an in-house model studio or fitness area for employees, product testing, and content creation.
Reportedly a fast-paced, dynamic, and passionate environment, characteristic of a high-growth fitness company. There was likely a strong emphasis on brand advocacy, customer experience, and innovation. The culture probably faced increased pressure during its later years due to market challenges.
The headquarters was crucial for conceiving and executing Flywheel's national expansion strategy, developing its proprietary class formats and technology, and launching its 'Flywheel At Home' digital offering.
Flywheel Sports' primary focus was the United States, with numerous studios in major metropolitan areas. They had a limited international presence, most notably with studios in Dubai, UAE. Ambitions for broader global expansion were curtailed by financial difficulties. Their 'Flywheel At Home' digital platform theoretically offered global reach for its on-demand content before its discontinuation.
155 Avenue of the Americas (Previous known address, may have varied)
New York
NY
USA
Address: No distinct corporate offices; regional management likely operated from flagship studios or remotely.
To provide localized operational support, manage studio performance, oversee instructor recruitment and training, and execute regional marketing initiatives for clusters of studios.
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As of April 2025, Flywheel Sports' leadership includes:
Flywheel Sports has been backed by several prominent investors over the years, including:
Flywheel Sports ceased operations in September 2020. Therefore, there have been no executive new hires or exits in the actual last 12 months. Key leadership changes occurred in the years leading up to its closure as the company navigated market pressures and financial difficulties.
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Historically, Flywheel Sports likely used common corporate email formats such as [first_initial][last]@flywheelsports.com or [first].[last]@flywheelsports.com. As the company is no longer operational and the domain is inactive for mail services, these email addresses are defunct.
[first_initial][last]@flywheelsports.com (e.g., jdoe@flywheelsports.com)
Format
jdoe@flywheelsports.com
Example
0%
Success rate
Bloomberg Law • 2020-09-15
Flywheel Sports Inc. filed for Chapter 7 bankruptcy, citing the devastating impact of COVID-19 pandemic-related gym closures and intense competition. The company announced plans to liquidate its assets, marking the end of its operations....more
Club Industry • 2020-08-19
Flywheel Sports announced the permanent closure of all its studio locations across the United States. This decision came after attempts to find a buyer or secure additional funding failed amidst the challenging economic climate for fitness businesses....more
The Verge • 2020-02-05
Flywheel Sports settled a patent infringement lawsuit brought by Peloton Interactive Inc. As part of the settlement, Flywheel agreed to stop offering its At Home bike and on-demand classes, significantly impacting its digital fitness strategy....more
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