HQ Function

Served as the primary center for all corporate functions, including strategic planning, marketing, brand development, digital platform management, operations oversight, and franchise/studio support.

Notable Features:

Likely modern office space designed to reflect its energetic and premium brand, possibly featuring an in-house model studio or fitness area for employees, product testing, and content creation.

Work Culture:

Reportedly a fast-paced, dynamic, and passionate environment, characteristic of a high-growth fitness company. There was likely a strong emphasis on brand advocacy, customer experience, and innovation. The culture probably faced increased pressure during its later years due to market challenges.

HQ Significance:

The headquarters was crucial for conceiving and executing Flywheel's national expansion strategy, developing its proprietary class formats and technology, and launching its 'Flywheel At Home' digital offering.

Values Reflected in HQ: The HQ likely aimed to embody the brand's core values of energy, community, performance-driven fitness, technological innovation, and a premium customer experience.

Location:

Flywheel Sports' primary focus was the United States, with numerous studios in major metropolitan areas. They had a limited international presence, most notably with studios in Dubai, UAE. Ambitions for broader global expansion were curtailed by financial difficulties. Their 'Flywheel At Home' digital platform theoretically offered global reach for its on-demand content before its discontinuation.

Street Address:

155 Avenue of the Americas (Previous known address, may have varied)

City:

New York

State/Province:

NY

Country:

USA