What Does Flywheel Do?

Total employees1597
HeadquartersBaltimore
Founded2014

Flywheel Digital, acquired by Ascential plc in 2018, is a leading global e-commerce services and technology company specializing in accelerating sales and market share for brands on major digital marketplaces like Amazon, Walmart, Instacart, and others. They offer a comprehensive suite of services including retail media management, digital shelf optimization, e-commerce strategy, data analytics, and advisory services. Flywheel empowers brands to navigate the complexities of digital commerce, optimize their online presence, and drive significant growth in a competitive landscape. They are a key component of Ascential's Digital Commerce division.

Where Is Flywheel's Headquarters?

HQ Function

The Baltimore HQ serves as the main operational and strategic center for Flywheel's North American business, housing leadership, client services, technology development, and administrative functions.

Notable Features:

Located in the redeveloped Port Covington area, the office is part of a modern campus designed to foster innovation and collaboration. It likely features open-plan workspaces, modern amenities, and advanced technology infrastructure.

Work Culture:

Flywheel Digital cultivates a fast-paced, data-driven, and collaborative work environment. Employees are encouraged to be innovative and client-focused, with a strong emphasis on achieving measurable results in the dynamic e-commerce sector.

HQ Significance:

The Baltimore headquarters is significant as it anchors Flywheel's presence in the US market, a major center for global e-commerce activity, and represents its origins before becoming part of the global Ascential network.

Values Reflected in HQ: The headquarters' location in an innovative, redeveloped area reflects Flywheel's forward-thinking approach, commitment to growth, and focus on cutting-edge digital commerce solutions.

Location:

Flywheel Digital, as part of Ascential, supports global brands with comprehensive digital commerce services across North America, Europe, Asia-Pacific (including Japan, China, Australia), and Latin America. Their functions include retail media activation on global and local marketplaces, e-commerce strategy tailored to regional consumer behavior, digital shelf optimization, advanced data analytics, and cross-border trade advisory to help brands scale internationally.

Street Address:

1000 E. Key Highway, Suite 400 (within the South Harbor Campus in Port Covington)

City:

Baltimore

State/Province:

Maryland

Country:

USA

Where Else Does Flywheel Operate Around the World?

London, United Kingdom

Address: The Prow, 1 Wilder Walk, London, W1B 5AP (Ascential HQ, housing Flywheel operations)

To expand Flywheel's service delivery and expertise to European brands and manage relationships with EMEA-based marketplaces and retailers.

Seattle, WA, USA

Address: Confidential (Specific street address not publicly listed, but presence confirmed)

To leverage deep Amazon expertise and provide specialized support for brands heavily reliant on the Amazon ecosystem, and tap into the tech talent pool.

Tokyo, Japan

Address: Confidential (Specific street address not publicly listed, but presence confirmed)

To provide localized expertise and support for brands expanding into or operating within the dynamic Asian-Pacific e-commerce markets.

Shanghai, China

Address: Confidential (Specific street address not publicly listed, but presence confirmed)

To enable Western and local brands to effectively compete and grow within China's unique and rapidly evolving digital commerce ecosystem.

Buying Intent Signals for Flywheel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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*Example signal, not calculated in real time

Who's Leading Flywheel? Meet the Executive Team

As of April 2025, Flywheel' leadership includes:

Duncan Painter - Chief Executive Officer, Ascential plc (Parent Company)
Suren Sornalingam - President, Digital Commerce, Ascential (Oversees Flywheel)
Chip DiPaula - Co-Founder, Flywheel Digital (Current role within Ascential may vary)
Patrick Miller - Co-Founder, Flywheel Digital (Current role within Ascential may vary)
Ben Gauthier - Managing Director, Flywheel EMEA
Ciaran Costello - SVP, Product Strategy, Flywheel Digital

Who's Investing in Flywheel?

Flywheel has been backed by several prominent investors over the years, including:

Ascential plc (Acquired Flywheel Digital in 2018)

What Leadership Changes Has Flywheel Seen Recently?

Hire1
Exits0

Flywheel Digital, as part of Ascential's Digital Commerce division, continually refines its leadership to drive growth. Recent significant changes often align with Ascential's broader strategy. For example, Suren Sornalingam's appointment as President of Digital Commerce at Ascential in late 2023 directly impacts Flywheel's strategic direction.

New Appointments:

Suren Sornalingam, Suren Sornalingam appointed as President of Ascential's Digital Commerce segment, overseeing Flywheel Digital and other assets, to spearhead growth and innovation.

What Technology (Tech Stack) Is Used byFlywheel?

Discover the tools Flywheel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Flywheel Email Formats and Examples

Flywheel Digital, being part of Ascential, typically uses Ascential's corporate email format. The most common structure is [first].[last]@ascential.com.

[first].[last]@ascential.com

Format

jane.doe@ascential.com

Example

90%

Success rate

What's the Latest News About Flywheel?

Ascential plc2024-02-28

Flywheel Digital News: Ascential plc Full Year 2023 Results Highlight Digital Commerce Growth

Ascential plc reported its full-year 2023 financial results, noting strong performance and continued investment in its Digital Commerce segment, where Flywheel Digital is a core component. The report emphasized growth in retail media solutions and expansion of service offerings....more

Ascential plc2023-10-17

Flywheel Digital News: Ascential Appoints Suren Sornalingam as President, Digital Commerce

Ascential announced the appointment of Suren Sornalingam as President of its Digital Commerce business segment, which includes Flywheel Digital. This move is aimed at driving the next phase of growth and innovation for its e-commerce solutions....more

Retail TouchPoints2023-07-25

Flywheel Digital News: Flywheel Digital Debuts Commerce Cloud to Unify Digital Shelf, Retail Media and Measurement

Flywheel Digital launched its Flywheel Commerce Cloud, a comprehensive platform designed to integrate digital shelf analytics, retail media execution, and sales measurement, providing brands with a unified view of their e-commerce performance....more

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