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Flywheel Digital, acquired by Ascential plc in 2018, is a leading global e-commerce services and technology company specializing in accelerating sales and market share for brands on major digital marketplaces like Amazon, Walmart, Instacart, and others. They offer a comprehensive suite of services including retail media management, digital shelf optimization, e-commerce strategy, data analytics, and advisory services. Flywheel empowers brands to navigate the complexities of digital commerce, optimize their online presence, and drive significant growth in a competitive landscape. They are a key component of Ascential's Digital Commerce division.
The Baltimore HQ serves as the main operational and strategic center for Flywheel's North American business, housing leadership, client services, technology development, and administrative functions.
Located in the redeveloped Port Covington area, the office is part of a modern campus designed to foster innovation and collaboration. It likely features open-plan workspaces, modern amenities, and advanced technology infrastructure.
Flywheel Digital cultivates a fast-paced, data-driven, and collaborative work environment. Employees are encouraged to be innovative and client-focused, with a strong emphasis on achieving measurable results in the dynamic e-commerce sector.
The Baltimore headquarters is significant as it anchors Flywheel's presence in the US market, a major center for global e-commerce activity, and represents its origins before becoming part of the global Ascential network.
Flywheel Digital, as part of Ascential, supports global brands with comprehensive digital commerce services across North America, Europe, Asia-Pacific (including Japan, China, Australia), and Latin America. Their functions include retail media activation on global and local marketplaces, e-commerce strategy tailored to regional consumer behavior, digital shelf optimization, advanced data analytics, and cross-border trade advisory to help brands scale internationally.
1000 E. Key Highway, Suite 400 (within the South Harbor Campus in Port Covington)
Baltimore
Maryland
USA
Address: The Prow, 1 Wilder Walk, London, W1B 5AP (Ascential HQ, housing Flywheel operations)
To expand Flywheel's service delivery and expertise to European brands and manage relationships with EMEA-based marketplaces and retailers.
Address: Confidential (Specific street address not publicly listed, but presence confirmed)
To leverage deep Amazon expertise and provide specialized support for brands heavily reliant on the Amazon ecosystem, and tap into the tech talent pool.
Address: Confidential (Specific street address not publicly listed, but presence confirmed)
To provide localized expertise and support for brands expanding into or operating within the dynamic Asian-Pacific e-commerce markets.
Address: Confidential (Specific street address not publicly listed, but presence confirmed)
To enable Western and local brands to effectively compete and grow within China's unique and rapidly evolving digital commerce ecosystem.
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As of April 2025, Flywheel' leadership includes:
Flywheel has been backed by several prominent investors over the years, including:
Flywheel Digital, as part of Ascential's Digital Commerce division, continually refines its leadership to drive growth. Recent significant changes often align with Ascential's broader strategy. For example, Suren Sornalingam's appointment as President of Digital Commerce at Ascential in late 2023 directly impacts Flywheel's strategic direction.
Discover the tools Flywheel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Flywheel Digital, being part of Ascential, typically uses Ascential's corporate email format. The most common structure is [first].[last]@ascential.com.
[first].[last]@ascential.com
Format
jane.doe@ascential.com
Example
90%
Success rate
Ascential plc • 2024-02-28
Ascential plc reported its full-year 2023 financial results, noting strong performance and continued investment in its Digital Commerce segment, where Flywheel Digital is a core component. The report emphasized growth in retail media solutions and expansion of service offerings....more
Ascential plc • 2023-10-17
Ascential announced the appointment of Suren Sornalingam as President of its Digital Commerce business segment, which includes Flywheel Digital. This move is aimed at driving the next phase of growth and innovation for its e-commerce solutions....more
Retail TouchPoints • 2023-07-25
Flywheel Digital launched its Flywheel Commerce Cloud, a comprehensive platform designed to integrate digital shelf analytics, retail media execution, and sales measurement, providing brands with a unified view of their e-commerce performance....more
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