What Does Fluidra Do?

Total employees2837
HeadquartersSabadell
Founded1969

Fluidra S.A. is a Spanish multinational group headquartered in Sabadell (Barcelona), Spain, dedicated to developing innovative products, services, and IoT solutions for the residential and commercial pool and wellness market globally. With a diverse portfolio of some of the most recognized and trusted brands, Fluidra is committed to creating the perfect pool and wellness experience responsibly. Their activities range from R&D, manufacturing, and distribution to marketing of all types of components and accessories for pools, irrigation, and water treatment and purification.

Where Is Fluidra's Headquarters?

HQ Function

Serves as the central hub for global strategy, corporate governance, research and development leadership, financial operations, and key decision-making for Fluidra's worldwide operations.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, located in a contemporary office tower providing panoramic views and a high-tech environment.

Work Culture:

Fluidra's HQ likely fosters a dynamic, innovative, and globally-minded work culture, emphasizing sustainability, customer-centricity, and teamwork, reflecting its leadership position in the pool and wellness industry.

HQ Significance:

The Sabadell headquarters is significant as it anchors Fluidra in its home country, overseeing a vast international network and driving the company's growth and innovation in the pool and wellness sector.

Values Reflected in HQ: The headquarters' strategic location and modern setup likely reflect Fluidra's values of innovation, global collaboration, efficiency, and leadership in the pool and wellness industry.

Location:

Fluidra operates in over 45 countries through its own subsidiaries and has manufacturing facilities and distribution centers strategically located across North America, Europe, Australia, Asia, and Africa. This extensive network supports global R&D, manufacturing, sales, marketing, and customer service for its diverse portfolio of pool and wellness products, enabling it to serve both residential and commercial markets worldwide.

Street Address:

Avda. Francesc Macià, 60, planta 20

City:

Sabadell

State/Province:

Barcelona

Country:

Spain

Where Else Does Fluidra Operate Around the World?

Carlsbad, California, USA

Address: 2801 Faraday Ave, Carlsbad, CA 92008, USA

To cater specifically to the demands and preferences of the North American pool and wellness market, managing key brands and customer relationships.

Smithfield, NSW, Australia

Address: 219 Woodpark Road, Smithfield, NSW 2164, Australia

To serve as a strategic base for growth and operations in the Asia-Pacific market, ensuring product availability and localized customer service.

Brignais (Lyon), France

Address: Parc de Sacuny, 465 Rue de la Tuilerie, 69530 Brignais, France

To strengthen Fluidra's presence in a critical European market, adapting products and services to local consumer needs and regulations.

Buying Intent Signals for Fluidra

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fluidra? Meet the Executive Team

As of April 2025, Fluidra' leadership includes:

Eloi Planes Corts - Executive Chairman
Jaime Ramirez - Chief Executive Officer (CEO)
Xavier Tintoré - Chief Financial Officer (CFO)
Josep M. Piera - Chief Corporate Officer
Daniel Parent - Chief Transformation Officer

Who's Investing in Fluidra?

Fluidra has been backed by several prominent investors over the years, including:

Boyser, S.L. (Planes family)
Dispur, S.L. (Serra family)
Edrem, S.L. (Corbera family)
Aniol, S.L. (Garrigós family)
Significant institutional investors (e.g., BlackRock, Fidelity, Norges Bank Investment Management - specific holdings may vary over time)

What Leadership Changes Has Fluidra Seen Recently?

Hire1
Exits2

The most significant executive change in the last 12 months was the transition of the CEO role, with Jaime Ramirez succeeding Bruce Brooks. Additionally, David R. Williams, former Chief Commercial Officer, departed the company in August 2023.

Departures

Bruce Brooks, Bruce Brooks stepped down as CEO by mutual agreement.
David R. Williams, David R. Williams departed from his role as Chief Commercial Officer.

New Appointments:

Jaime Ramirez, Jaime Ramirez, previously President EMEA, APAC & LATAM, was appointed as the new Chief Executive Officer.

What Technology (Tech Stack) Is Used byFluidra?

Discover the tools Fluidra uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fluidra Email Formats and Examples

Fluidra commonly uses email formats such as [first initial][last name]@fluidra.com (e.g., jdoe@fluidra.com) and [first name].[last name]@fluidra.com (e.g., jane.doe@fluidra.com) for its corporate communications. The most prevalent format is often [first initial][last name]@fluidra.com.

finitiallast@fluidra.com, first.last@fluidra.com

Format

jdoe@fluidra.com

Example

85%

Success rate

What's the Latest News About Fluidra?

Fluidra NewsroomMay 8, 2024

Fluidra Q1 2024 Results: Starts Year In Line with Expectations, Reaffirms Full-Year Guidance

Fluidra reported its Q1 2024 financial results, noting sales of €460 million. The company highlighted performance in line with expectations, driven by Commercial Pool and a recovering Residential Pool market in North America, and reaffirmed its guidance for the full year 2024....more

Fluidra NewsroomMarch 14, 2024

Fluidra Highlights 2023 ESG Achievements and Outlines Future Sustainability Commitments

Fluidra showcased its 2023 Environmental, Social, and Governance (ESG) performance and detailed its ongoing commitments towards sustainability, including advancements in eco-friendly products and responsible operations, during its dedicated ESG Day event....more

Fluidra NewsroomJuly 27, 2023

Fluidra Appoints Jaime Ramirez as New CEO

Fluidra announced the appointment of Jaime Ramirez as its new Chief Executive Officer, effective August 31, 2023, succeeding Bruce Brooks. Ramirez brings extensive experience from within Fluidra, previously serving as President EMEA, APAC & LATAM....more

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