What Does Fluent Commerce Do?

Total employees139
HeadquartersSydney
Founded2013

Fluent Commerce is a global software company specializing in distributed order management (OMS) solutions for omnichannel retail. Their core offering, Fluent Order Management, is a cloud-native, headless, and MACH-certified (Microservices, API-first, Cloud-native, Headless) platform. It empowers businesses by providing real-time inventory visibility, sophisticated order orchestration, in-store fulfillment tools, and returns management. Fluent Commerce helps retailers increase sales, reduce fulfillment costs, and improve customer satisfaction by enabling them to adapt quickly to evolving market demands and consumer expectations.

Where Is Fluent Commerce's Headquarters?

HQ Function

The Sydney headquarters hosts key global functions including executive leadership, core product development and engineering, global marketing strategy, finance, and administrative operations. It drives the company's overall vision and technological innovation.

Notable Features:

Modern office amenities, collaborative workspaces, and its strategic location in Sydney's central business district, offering accessibility and proximity to other businesses and transport links.

Work Culture:

Fluent Commerce cultivates an innovative, agile, and collaborative work environment. The culture emphasizes customer-centricity, continuous learning, and empowering employees to contribute to cutting-edge solutions in the commerce space. Team members often describe it as supportive and fast-paced.

HQ Significance:

As the founding location, the Sydney headquarters is pivotal to Fluent Commerce's identity and growth. It's the nerve center for product innovation, global strategy formulation, and fostering the company culture that permeates its international offices.

Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Fluent Commerce's core values of innovation, customer success, collaboration, agility, and global ambition.

Location:

Fluent Commerce maintains a robust global presence with offices and teams strategically positioned across North America (USA), Europe (UK, Netherlands, France), and the Asia-Pacific region (Australia, India). This international footprint enables the company to effectively support its diverse, global customer base with localized sales, implementation, customer success, technical support, and partner management functions, ensuring comprehensive service delivery worldwide.

Street Address:

Level 3, 17-19 Bridge Street

City:

Sydney

State/Province:

NSW

Country:

Australia

Where Else Does Fluent Commerce Operate Around the World?

New York, NY, USA

Address: 41 East 11th Street, 11th Floor, New York, NY 10003, USA

To drive business growth, expand market presence, and provide localized expertise and support within the significant North American retail market, adapting Fluent Commerce's global offerings to regional needs.

London, UK

Address: WeWork, 70 Wilson St, London, EC2A 2DB, UK

To spearhead Fluent Commerce's expansion in the EMEA region, providing tailored solutions and support to retailers and strengthening its partner ecosystem in this key economic area.

Amsterdam, Netherlands

Address: WeWork, Strawinskylaan 4117, 1077 ZX Amsterdam, Netherlands

To enhance Fluent Commerce's presence in mainland Europe, offering localized support and leveraging Amsterdam's position as a major tech and logistics hub.

Buying Intent Signals for Fluent Commerce

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fluent Commerce? Meet the Executive Team

As of April 2025, Fluent Commerce' leadership includes:

Chad Hooker - Chief Executive Officer (CEO)
Shaun Jurmann - Chief Financial Officer (CFO)
Rob Dobby - Chief Product Officer (CPO)
John Williams - Chief Technology Officer (CTO)
Jamie Cairns - Chief Strategy Officer (CSO)
Nicola Kinsella - SVP, Global Marketing

Who's Investing in Fluent Commerce?

Fluent Commerce has been backed by several prominent investors over the years, including:

PSG
Salesforce Ventures
Main Sequence Ventures

What Leadership Changes Has Fluent Commerce Seen Recently?

Hire2
Exits0

Fluent Commerce experienced key leadership changes in the last 12 months, including the appointment of a new CEO, Chad Hooker, who succeeded Graham Jackson (now an advisor and board member), and the hiring of Shaun Jurmann as CFO.

Departures

Graham Jackson, Graham Jackson transitioned from his role as CEO, remaining with the company as an advisor and board member.

New Appointments:

Chad Hooker, Chad Hooker was appointed as the new Chief Executive Officer of Fluent Commerce.
Shaun Jurmann, Shaun Jurmann was appointed as the new Chief Financial Officer of Fluent Commerce.

What Technology (Tech Stack) Is Used byFluent Commerce?

Discover the tools Fluent Commerce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fluent Commerce Email Formats and Examples

Fluent Commerce commonly uses the email format [first].[last]@fluentcommerce.com. For example, an employee named Jane Doe would likely have the email address jane.doe@fluentcommerce.com. Another less common, but possible, format is [first_initial][last]@fluentcommerce.com (e.g., jdoe@fluentcommerce.com).

[first].[last]@fluentcommerce.com

Format

jane.doe@fluentcommerce.com

Example

70%

Success rate

What's the Latest News About Fluent Commerce?

fluentcommerce.comJanuary 30, 2024

Fluent Commerce Named a Leader in The Forrester Wave™: Order Management Systems, Q1 2024

Fluent Commerce announced its recognition as a Leader in The Forrester Wave™: Order Management Systems, Q1 2024. The report cited Fluent Commerce for its strong current offering, strategy, and market presence, particularly highlighting its composable and flexible architecture....more

fluentcommerce.comAugust 2, 2023

Fluent Commerce Appoints Chad Hooker as CEO to Drive Next Phase of Growth

Fluent Commerce announced the appointment of Chad Hooker as its new Chief Executive Officer. Hooker, an experienced SaaS leader, is tasked with guiding the company through its next stage of global expansion and product innovation. Former CEO Graham Jackson transitioned to an advisory and board role....more

fluentcommerce.comJune 20, 2023

Fluent Commerce and BigCommerce Partner to Deliver Omnichannel Excellence

Fluent Commerce and BigCommerce announced a strategic partnership to provide enterprise merchants with a powerful, integrated solution for managing complex order fulfillment and delivering seamless omnichannel customer experiences. This collaboration aims to combine Fluent's OMS capabilities with BigCommerce's e-commerce platform....more

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