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Floyd is a direct-to-consumer furniture company founded in 2013 with a mission to change the way people buy, keep, and enjoy furniture. They focus on creating high-quality, adaptable, and sustainable pieces designed for modern living and longevity, challenging the culture of disposable furniture. Key products include modular sofas, bed frames, tables, and shelving systems, known for their simple assembly and timeless design.
Serves as the central hub for design, product development, marketing, operations management, customer experience, and includes a public showroom.
Located within Detroit's vibrant Eastern Market, likely a repurposed industrial or market space with an open, design-focused layout. Features an integrated showroom allowing customers to experience products firsthand.
Likely a collaborative, innovative, and design-centric environment with a startup ethos. Strong emphasis on sustainability, thoughtful design, and customer experience, reflecting the company's core values.
The Detroit HQ symbolizes Floyd's roots and commitment to the city's revival and manufacturing heritage. It's the birthplace of their product designs and brand identity, embodying their mission to create lasting furniture.
Floyd primarily serves customers in the 48 contiguous United States and 10 Canadian provinces through its e-commerce platform. While their customer-facing operations are focused on North America, they partner with manufacturers in the U.S., Europe, and China to produce their furniture components, indicating a global supply chain.
1948 Division St, Shed 2
Detroit
MI
USA
Address: N/A (Network of partners)
To facilitate efficient, scalable production and logistics, ensuring timely delivery of furniture to customers across the contiguous United States and parts of Canada.
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As of April 2025, Floyd' leadership includes:
Floyd has been backed by several prominent investors over the years, including:
No major operational executive hires or exits have been widely publicized for Floyd in the last 12 months. The key leadership team appears stable. In March 2023, as part of a strategic investment, Joy S. Falotico (CEO of La-Z-Boy's Portfolio Brands segment) joined Floyd's board of directors.
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Floyd commonly uses the email format where the employee's first name is followed by '@floydhome.com'. Other formats might exist but this is reported as the most prevalent.
[first]@floydhome.com
Format
example@floydhome.com
Example
75%
Success rate
Apartment Therapy • February 7, 2024
Floyd introduced 'The Sink Down Sectional,' expanding its popular sectional sofa line with an emphasis on deeper, more plush comfort, while retaining its modular and adaptable design principles....more
Architectural Digest • October 26, 2023
Floyd added a new chaise lounge module to its Sectional collection, further enhancing the customization options for its adaptable sofa system, catering to customer requests for increased lounging comfort....more
Furniture Today • March 2, 2023
La-Z-Boy Incorporated announced a strategic minority investment in Floyd, aiming to support Floyd's growth and learn from its direct-to-consumer model. Joy Falotico, president of La-Z-Boy’s portfolio brands, joined Floyd’s board....more
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