What Does Floyd Do?

Total employees87
HeadquartersDetroit
Founded2013

Floyd is a direct-to-consumer furniture company founded in 2013 with a mission to change the way people buy, keep, and enjoy furniture. They focus on creating high-quality, adaptable, and sustainable pieces designed for modern living and longevity, challenging the culture of disposable furniture. Key products include modular sofas, bed frames, tables, and shelving systems, known for their simple assembly and timeless design.

Where Is Floyd's Headquarters?

HQ Function

Serves as the central hub for design, product development, marketing, operations management, customer experience, and includes a public showroom.

Notable Features:

Located within Detroit's vibrant Eastern Market, likely a repurposed industrial or market space with an open, design-focused layout. Features an integrated showroom allowing customers to experience products firsthand.

Work Culture:

Likely a collaborative, innovative, and design-centric environment with a startup ethos. Strong emphasis on sustainability, thoughtful design, and customer experience, reflecting the company's core values.

HQ Significance:

The Detroit HQ symbolizes Floyd's roots and commitment to the city's revival and manufacturing heritage. It's the birthplace of their product designs and brand identity, embodying their mission to create lasting furniture.

Values Reflected in HQ: The HQ reflects Floyd's values of thoughtful design, community engagement (being in Eastern Market), American ingenuity, and sustainability through its likely use of a repurposed space and focus on durable product creation.

Location:

Floyd primarily serves customers in the 48 contiguous United States and 10 Canadian provinces through its e-commerce platform. While their customer-facing operations are focused on North America, they partner with manufacturers in the U.S., Europe, and China to produce their furniture components, indicating a global supply chain.

Street Address:

1948 Division St, Shed 2

City:

Detroit

State/Province:

MI

Country:

USA

Where Else Does Floyd Operate Around the World?

Various, USA (Distributed Network)

Address: N/A (Network of partners)

To facilitate efficient, scalable production and logistics, ensuring timely delivery of furniture to customers across the contiguous United States and parts of Canada.

Buying Intent Signals for Floyd

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Floyd? Meet the Executive Team

As of April 2025, Floyd' leadership includes:

Kyle Hoff - Co-Founder & CEO
Alex O'Dell - Co-Founder & CBO (Chief Brand Officer)
Lorenzo Chini - Chief Operating Officer

Who's Investing in Floyd?

Floyd has been backed by several prominent investors over the years, including:

La-Z-Boy
1984 Ventures
Lerer Hippeau
Beringea
Soma Capital
Draper Associates
Invest Detroit
Michigan Rise

What Leadership Changes Has Floyd Seen Recently?

Hire0
Exits0

No major operational executive hires or exits have been widely publicized for Floyd in the last 12 months. The key leadership team appears stable. In March 2023, as part of a strategic investment, Joy S. Falotico (CEO of La-Z-Boy's Portfolio Brands segment) joined Floyd's board of directors.

What Technology (Tech Stack) Is Used byFloyd?

Discover the tools Floyd uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Floyd Email Formats and Examples

Floyd commonly uses the email format where the employee's first name is followed by '@floydhome.com'. Other formats might exist but this is reported as the most prevalent.

[first]@floydhome.com

Format

example@floydhome.com

Example

75%

Success rate

What's the Latest News About Floyd?

Apartment TherapyFebruary 7, 2024

Floyd Launches The Sink Down Sectional, Its Most Plush Sofa Yet

Floyd introduced 'The Sink Down Sectional,' expanding its popular sectional sofa line with an emphasis on deeper, more plush comfort, while retaining its modular and adaptable design principles....more

Architectural DigestOctober 26, 2023

Floyd Just Dropped the Chaise We’ve All Been Waiting For

Floyd added a new chaise lounge module to its Sectional collection, further enhancing the customization options for its adaptable sofa system, catering to customer requests for increased lounging comfort....more

Furniture TodayMarch 2, 2023

La-Z-Boy makes strategic investment in D-to-C company Floyd

La-Z-Boy Incorporated announced a strategic minority investment in Floyd, aiming to support Floyd's growth and learn from its direct-to-consumer model. Joy Falotico, president of La-Z-Boy’s portfolio brands, joined Floyd’s board....more

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