What Does FLOWERBX Do?

Total employees39
HeadquartersLondon
Founded2015

FLOWERBX is a distinguished online luxury flower delivery company founded in 2015 by Whitney Bromberg Hawkings and Adam Wilkie. Operating on a direct-to-consumer model, FLOWERBX sources the freshest, highest-quality flowers directly from sustainable growers around the world, bypassing traditional wholesalers. They specialize in single-varietal, cut-to-order flowers, ensuring peak freshness and longevity. From an end-user perspective, this means receiving exceptionally beautiful and long-lasting flowers, often varieties not commonly found elsewhere, with a focus on seasonality and quality over complex arrangements. Their service caters to customers seeking premium floral products for homes, offices, events, and gifting, with delivery available across the UK, parts of Europe, and key cities in the USA.

Where Is FLOWERBX's Headquarters?

HQ Function

Serves as the central hub for UK and European operations, encompassing floral conditioning and arrangement, quality control, customer service, marketing, technology development, and overall business management.

Notable Features:

State-of-the-art, temperature-controlled floral workshop to maintain optimal flower freshness, dedicated spaces for quality inspection and bouquet creation, efficient dispatch area for seamless logistics, and open-plan office space fostering collaboration.

Work Culture:

The work culture at FLOWERBX HQ is dynamic, fast-paced, and creative, driven by a shared passion for floriculture and luxury branding. Emphasis is placed on attention to detail, quality, teamwork, and a customer-centric approach in a hands-on environment.

HQ Significance:

The London HQ is pivotal for upholding FLOWERBX's brand promise of exceptional quality and freshness. It acts as the nerve center for its innovative direct-sourcing model, ensuring flowers are swiftly processed and dispatched, and is key to managing the brand's strong presence in its home market.

Values Reflected in HQ: The HQ operations reflect FLOWERBX's core values of quality, freshness, efficiency, innovation in floral logistics, sustainability (through direct sourcing and reduced waste), and a deep appreciation for natural beauty.

Location:

FLOWERBX supports its international customer base through strategically located operational hubs in the UK (London), USA (New York, Los Angeles), and continental Europe (Netherlands). Key functions supported globally include direct sourcing from premier growers worldwide, meticulous quality control, bespoke floral conditioning and arrangement, temperature-controlled logistics and delivery, multi-region customer service, and localized marketing and business development efforts to cater to distinct market preferences while maintaining a consistent global brand identity.

Street Address:

Premier Park, London, NW10 7NZ

City:

London

State/Province:

Greater London

Country:

United Kingdom

Where Else Does FLOWERBX Operate Around the World?

New York, NY/USA

Address: 24-20 Enterprise Ave, Long Island City, NY 11101, USA (Operational Hub)

To provide fresh, high-quality flowers with efficient delivery to a discerning clientele on the US East Coast, mirroring the brand's European standards and offerings.

Los Angeles, CA/USA

Address: Operational Hub in Los Angeles Area (Specific public address not listed, confirmed operational presence)

To extend FLOWERBX's reach and brand presence to the US West Coast, offering its signature single-varietal luxury flowers and ensuring timely delivery in this key market.

Aalsmeer, North Holland/Netherlands

Address: Operational Hub in Aalsmeer (Specific public address not listed, confirmed operational presence in the heart of the flower auction region)

To leverage proximity to major European flower markets for optimal sourcing, quality control, and efficient distribution to FLOWERBX's customers across continental Europe.

Buying Intent Signals for FLOWERBX

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FLOWERBX? Meet the Executive Team

As of April 2025, FLOWERBX' leadership includes:

Whitney Bromberg Hawkings - Co-founder & CEO
Adam Wilkie - Co-founder
Manju Kesani - Chief Financial Officer
Jessica Miao - Chief Commercial Officer
Olivia Houghton - Chief Brand & Creative Officer

Who's Investing in FLOWERBX?

FLOWERBX has been backed by several prominent investors over the years, including:

Burda Principal Investments
General Catalyst
Beringea
Carmen Busquets
Mark Sebba
Dame Natalie Massenet
Pippy Houldsworth
Laidlaw Capital Management (LCM)
MAG Ventures
Adrian Cheng

What Leadership Changes Has FLOWERBX Seen Recently?

Hire1
Exits0

FLOWERBX has focused on strengthening its commercial and brand leadership over the past year. A key appointment includes a new Chief Commercial Officer to drive global growth initiatives. No major executive departures have been publicly announced during this period.

New Appointments:

Jessica Miao, Jessica Miao was appointed Chief Commercial Officer to spearhead commercial growth and market development for FLOWERBX, leveraging her background in scaling direct-to-consumer brands.

What Technology (Tech Stack) Is Used byFLOWERBX?

Discover the tools FLOWERBX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FLOWERBX Email Formats and Examples

FLOWERBX primarily utilizes a direct 'firstname@flowerbx.com' email format for its employees. This is a common and modern approach for direct-to-consumer companies, facilitating easy communication. While this is the predominant pattern, specific departmental or functional email addresses (e.g., support@, press@) are also likely used.

firstname@flowerbx.com

Format

whitney@flowerbx.com

Example

85%

Success rate

What's the Latest News About FLOWERBX?

ForbesOctober 26, 2023

FLOWERBX CEO Whitney Bromberg Hawkings Shares Her Secrets To Success

An in-depth interview with FLOWERBX Co-founder and CEO Whitney Bromberg Hawkings, where she discusses her entrepreneurial journey, the unique business model of FLOWERBX, the brand's philosophy of quality and freshness, and strategies for continued growth in the competitive luxury floral market....more

Evening StandardFebruary 14, 2024

FLOWERBX featured in 'Best Valentine's Day flowers in London for 2024 delivery'

FLOWERBX was highlighted by the Evening Standard as a top provider for luxury Valentine's Day flower delivery in London. The feature commended its premium quality flowers, stylish presentation, and reliable delivery service, reinforcing its position in the high-end floral market....more

TechCrunchFebruary 7, 2023

FLOWERBX, the ‘Net-a-Porter of flowers’, raises $10M Series B led by Burda Principal Investments and General Catalyst

FLOWERBX, the online luxury flower delivery service, announced a $10 million Series B funding round. The investment was co-led by Burda Principal Investments and General Catalyst, aimed at fueling international expansion, particularly in the US and Europe, and further developing its technology platform....more

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