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FLOWERBX is a distinguished online luxury flower delivery company founded in 2015 by Whitney Bromberg Hawkings and Adam Wilkie. Operating on a direct-to-consumer model, FLOWERBX sources the freshest, highest-quality flowers directly from sustainable growers around the world, bypassing traditional wholesalers. They specialize in single-varietal, cut-to-order flowers, ensuring peak freshness and longevity. From an end-user perspective, this means receiving exceptionally beautiful and long-lasting flowers, often varieties not commonly found elsewhere, with a focus on seasonality and quality over complex arrangements. Their service caters to customers seeking premium floral products for homes, offices, events, and gifting, with delivery available across the UK, parts of Europe, and key cities in the USA.
Serves as the central hub for UK and European operations, encompassing floral conditioning and arrangement, quality control, customer service, marketing, technology development, and overall business management.
State-of-the-art, temperature-controlled floral workshop to maintain optimal flower freshness, dedicated spaces for quality inspection and bouquet creation, efficient dispatch area for seamless logistics, and open-plan office space fostering collaboration.
The work culture at FLOWERBX HQ is dynamic, fast-paced, and creative, driven by a shared passion for floriculture and luxury branding. Emphasis is placed on attention to detail, quality, teamwork, and a customer-centric approach in a hands-on environment.
The London HQ is pivotal for upholding FLOWERBX's brand promise of exceptional quality and freshness. It acts as the nerve center for its innovative direct-sourcing model, ensuring flowers are swiftly processed and dispatched, and is key to managing the brand's strong presence in its home market.
FLOWERBX supports its international customer base through strategically located operational hubs in the UK (London), USA (New York, Los Angeles), and continental Europe (Netherlands). Key functions supported globally include direct sourcing from premier growers worldwide, meticulous quality control, bespoke floral conditioning and arrangement, temperature-controlled logistics and delivery, multi-region customer service, and localized marketing and business development efforts to cater to distinct market preferences while maintaining a consistent global brand identity.
Premier Park, London, NW10 7NZ
London
Greater London
United Kingdom
Address: 24-20 Enterprise Ave, Long Island City, NY 11101, USA (Operational Hub)
To provide fresh, high-quality flowers with efficient delivery to a discerning clientele on the US East Coast, mirroring the brand's European standards and offerings.
Address: Operational Hub in Los Angeles Area (Specific public address not listed, confirmed operational presence)
To extend FLOWERBX's reach and brand presence to the US West Coast, offering its signature single-varietal luxury flowers and ensuring timely delivery in this key market.
Address: Operational Hub in Aalsmeer (Specific public address not listed, confirmed operational presence in the heart of the flower auction region)
To leverage proximity to major European flower markets for optimal sourcing, quality control, and efficient distribution to FLOWERBX's customers across continental Europe.
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As of April 2025, FLOWERBX' leadership includes:
FLOWERBX has been backed by several prominent investors over the years, including:
FLOWERBX has focused on strengthening its commercial and brand leadership over the past year. A key appointment includes a new Chief Commercial Officer to drive global growth initiatives. No major executive departures have been publicly announced during this period.
Discover the tools FLOWERBX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FLOWERBX primarily utilizes a direct 'firstname@flowerbx.com' email format for its employees. This is a common and modern approach for direct-to-consumer companies, facilitating easy communication. While this is the predominant pattern, specific departmental or functional email addresses (e.g., support@, press@) are also likely used.
firstname@flowerbx.com
Format
whitney@flowerbx.com
Example
85%
Success rate
Forbes • October 26, 2023
An in-depth interview with FLOWERBX Co-founder and CEO Whitney Bromberg Hawkings, where she discusses her entrepreneurial journey, the unique business model of FLOWERBX, the brand's philosophy of quality and freshness, and strategies for continued growth in the competitive luxury floral market....more
Evening Standard • February 14, 2024
FLOWERBX was highlighted by the Evening Standard as a top provider for luxury Valentine's Day flower delivery in London. The feature commended its premium quality flowers, stylish presentation, and reliable delivery service, reinforcing its position in the high-end floral market....more
TechCrunch • February 7, 2023
FLOWERBX, the online luxury flower delivery service, announced a $10 million Series B funding round. The investment was co-led by Burda Principal Investments and General Catalyst, aimed at fueling international expansion, particularly in the US and Europe, and further developing its technology platform....more
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