What Does Florida's Natural Growers Do?

Total employees395
HeadquartersLake Wales
Founded1933

Florida's Natural Growers is an agricultural cooperative based in Florida, owned by nearly 1,000 grower families. Founded in 1933, the cooperative is dedicated to producing high-quality citrus juices, most notably its flagship brand 'Florida's Natural.' They pride themselves on using 100% Florida-grown oranges and grapefruit, with a strong commitment to sustainable farming practices and supporting local communities. Their products are known for their fresh taste, as they are made from fruit picked at its peak and processed close to the groves.

Where Is Florida's Natural Growers's Headquarters?

HQ Function

The headquarters serves as the central hub for cooperative management, product development, marketing, sales, and administrative operations. It also houses the primary juice processing and packaging facilities.

Notable Features:

The Lake Wales site is home to a large-scale, modern juice processing and packaging plant, enabling 'grove-to-glass' production. It includes advanced facilities for fruit receiving, extraction, blending, pasteurization, and packaging, designed to maintain the freshness and quality of Florida citrus.

Work Culture:

As a grower-owned cooperative, the work culture likely emphasizes collaboration, a deep connection to agriculture, quality, and a commitment to the success of its member growers. There's a probable focus on community, tradition, and sustainable practices.

HQ Significance:

The headquarters is significant as it represents the central operations of one of the largest citrus cooperatives in Florida, directly impacting the livelihoods of hundreds of grower families and contributing to Florida's agricultural economy and the 'Florida's Natural' brand promise.

Values Reflected in HQ: The headquarters' location and operations reflect core values such as commitment to Florida agriculture, grower ownership, quality control (from grove to glass), community support for member-growers, and operational excellence.

Location:

Florida's Natural Growers primarily operates from its base in Florida, USA, where its citrus is grown and juice is processed. However, their products, particularly 'Florida's Natural' brand juices, are distributed and sold in numerous countries worldwide. This global reach is typically managed through international sales teams, distributors, and retail partnerships in various regions, including North America, Europe, Asia, and the Middle East. While production is centralized in Florida to ensure quality and authenticity, their marketing and sales efforts support global brand recognition and availability.

Street Address:

20205 US Hwy 27

City:

Lake Wales

State/Province:

Florida

Country:

USA

Where Else Does Florida's Natural Growers Operate Around the World?

Various locations within Florida's citrus belt

Address: Specific addresses not publicly listed as corporate offices; typically field support operations for grower-members.

To provide localized support, technical assistance, and resources to the cooperative's grower-members spread across Florida's citrus-growing regions, ensuring high-quality fruit sourcing and adherence to cooperative standards.

Buying Intent Signals for Florida's Natural Growers

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Florida's Natural Growers? Meet the Executive Team

As of April 2025, Florida's Natural Growers' leadership includes:

Chris Groom - Chief Executive Officer
Nikki Hayde - Chief Financial Officer
Jonathan Threatt - Senior Vice President, Operations
Chip Hendry - Chief Sales Officer
Seth Ruman - Chief Marketing Officer

Who's Investing in Florida's Natural Growers?

Florida's Natural Growers has been backed by several prominent investors over the years, including:

As an agricultural cooperative, Florida's Natural Growers is owned by its nearly 1,000 citrus grower-members in Florida. These growers are the primary stakeholders and beneficiaries of the cooperative's success.

What Leadership Changes Has Florida's Natural Growers Seen Recently?

Hire2
Exits1

Florida's Natural Growers has experienced significant leadership transitions over the past 12 months, notably appointing a new Chief Executive Officer and a new Chief Marketing Officer, reflecting a strategic focus on continued growth and market presence.

Departures

Bob Behr, Bob Behr retired as Chief Executive Officer after many years of service, leading to a leadership transition.

New Appointments:

Chris Groom, Chris Groom appointed as the new Chief Executive Officer to lead the cooperative.
Seth Ruman, Seth Ruman appointed as Chief Marketing Officer to spearhead marketing initiatives.

What Technology (Tech Stack) Is Used byFlorida's Natural Growers?

Discover the tools Florida's Natural Growers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Florida's Natural Growers Email Formats and Examples

While Florida's Natural Growers does not publicly confirm its exact email format, common patterns for companies of its nature include [first_initial][last]@[domain.com] or [first].[last]@[domain.com]. For Florida's Natural Growers, the domain would be floridasnatural.com.

[first_initial][last]@floridasnatural.com (e.g., jdoe@floridasnatural.com) or [first].[last]@floridasnatural.com (e.g., jane.doe@floridasnatural.com)

Format

cgroom@floridasnatural.com

Example

75%

Success rate

What's the Latest News About Florida's Natural Growers?

The PackerSeptember 7, 2023

Florida's Natural Growers names Chris Groom new CEO

Florida's Natural Growers announced the appointment of Chris Groom as its new Chief Executive Officer, effective September 2023. Groom brings extensive experience in the food and beverage industry to lead the citrus cooperative....more

Perishable NewsJuly 10, 2023

Florida’s Natural Growers Appoints Seth Ruman as Chief Marketing Officer

Seth Ruman has been appointed as the new Chief Marketing Officer for Florida's Natural Growers. Ruman will oversee all marketing and advertising efforts for the cooperative's brands, including the flagship Florida's Natural orange juice....more

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