What Does Flooring Superstore Do?

Total employees131
HeadquartersShildon, Bishop Auckland
Founded2012

Flooring Superstore is a prominent UK-based retailer specializing in a wide array of flooring solutions, including carpets, laminate flooring, real wood, vinyl tiles, and artificial grass. Established in 2012, the company has rapidly grown, operating an extensive network of physical showrooms across the United Kingdom alongside a comprehensive e-commerce platform. They are known for offering a diverse range of quality products at competitive prices, catering to both residential and commercial customers, with a strong focus on customer service and expert advice.

Where Is Flooring Superstore's Headquarters?

HQ Function

Serves as the central administrative, operational, and distribution hub for all UK activities, including e-commerce management, supply chain logistics, customer support, and corporate functions.

Notable Features:

The headquarters includes a substantial 48,000 sq ft office and distribution centre, designed to support the company's extensive logistics and administrative functions. It reflects their growth and investment in infrastructure.

Work Culture:

The work culture at Flooring Superstore's HQ is dynamic and fast-paced, characteristic of a growing retail leader. It emphasizes teamwork, customer satisfaction, innovation in the home improvement sector, and a commitment to employee development.

HQ Significance:

This central location is critical for managing Flooring Superstore's UK-wide store network, e-commerce operations, inventory, and supply chain, underpinning their market presence and expansion strategy across the nation.

Values Reflected in HQ: The investment in a dedicated, modern HQ reflects values such as operational excellence, commitment to growth, efficiency, customer-centricity, and providing strong support for their retail network and online presence.

Location:

Flooring Superstore's primary market and operations are concentrated within the United Kingdom, where it supports a nationwide network of retail stores and a robust e-commerce platform. Globally, its functions involve strategic sourcing of diverse flooring products from international manufacturers and suppliers to cater to the UK market. They do not currently have international retail operations or administrative offices outside the UK.

Street Address:

Connection House, Henson Road

City:

Shildon, Bishop Auckland

State/Province:

County Durham

Country:

United Kingdom

Where Else Does Flooring Superstore Operate Around the World?

Manchester, UK

Address: Unit 6A, Arrow Trading Estate, Audenshaw, Manchester, M34 5LR, United Kingdom

To provide a strong physical retail presence in North West England, facilitating direct customer engagement, supporting local sales, and enhancing brand visibility in a major metropolitan area.

Thurrock, Essex, UK

Address: Unit A1, Lakeside Retail Park, West Thurrock, RM20 1WN, United Kingdom

To cater to the large customer base in the London and Essex area, offering accessible in-person shopping experiences and strengthening market penetration in a key economic region of the UK.

Nationwide, UK

Address: Multiple locations across the UK

To ensure broad accessibility for customers throughout the UK, providing localized service and product availability, thereby supporting national sales and brand recognition.

Buying Intent Signals for Flooring Superstore

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Flooring Superstore? Meet the Executive Team

As of April 2025, Flooring Superstore' leadership includes:

Dan Foskett - Chief Executive Officer & Founder
Chris Barber - Chief Commercial Officer
Paul Migliorini - Chief Financial Officer
Jessica Fox - Chief People Officer
Brynley Roberts - Chief Digital & Marketing Officer

Who's Investing in Flooring Superstore?

Flooring Superstore has been backed by several prominent investors over the years, including:

BGF (Business Growth Fund)

What Leadership Changes Has Flooring Superstore Seen Recently?

Hire3
Exits0

Flooring Superstore has actively strengthened its leadership team over the past 12 months, appointing new executives in key roles such as Chief Financial Officer, Chief People Officer, and Chief Digital & Marketing Officer. These appointments signal a strategic focus on financial stewardship, talent development, and accelerating digital growth to further enhance market position.

New Appointments:

Paul Migliorini, Paul Migliorini appointed as new CFO, bringing a wealth of experience in financial management and strategy to Flooring Superstore.
Jessica Fox, Jessica Fox appointed as new Chief People Officer, focusing on enhancing company culture and human resource functions.
Brynley Roberts, Brynley Roberts joined as Chief Digital & Marketing Officer to drive innovation in online presence and customer engagement.

What Technology (Tech Stack) Is Used byFlooring Superstore?

Discover the tools Flooring Superstore uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Flooring Superstore Email Formats and Examples

While Flooring Superstore's exact internal email format policy isn't publicly detailed, companies of its nature and size in the UK often use standardized professional formats. Common structures could include an employee's first name followed by their last name, or their first initial combined with their last name. For official communications or customer service, it is always recommended to use the contact forms or published email addresses on the official Flooring Superstore website.

[first].[last]@flooringsuperstore.com

Format

john.smith@flooringsuperstore.com

Example

70%

Success rate

What's the Latest News About Flooring Superstore?

Retail GazetteJanuary 17, 2024

Flooring Superstore eyes store expansion as sales climb

Flooring Superstore reported a 16.5% increase in sales to £110.5m for the year ending March 31, 2023. The company also expanded its physical presence by opening 11 new stores during this period and plans further expansion....more

The Northern EchoNovember 13, 2023

Flooring Superstore appoints new CFO Paul Migliorini

Connection Retail, the company behind Flooring Superstore, has appointed Paul Migliorini as its new Chief Financial Officer. Migliorini brings experience from previous roles at listenwithin and PGL Travel....more

BGFOctober 6, 2020

Connection Retail (Flooring Superstore) Secures BGF Investment

BGF announced a multi-million pound investment in Connection Retail, the parent company of Flooring Superstore, to support its continued growth, store roll-out, and digital development. This partnership aims to help the company scale its operations across the UK....more

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