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Flooring Superstore is a prominent UK-based retailer specializing in a wide array of flooring solutions, including carpets, laminate flooring, real wood, vinyl tiles, and artificial grass. Established in 2012, the company has rapidly grown, operating an extensive network of physical showrooms across the United Kingdom alongside a comprehensive e-commerce platform. They are known for offering a diverse range of quality products at competitive prices, catering to both residential and commercial customers, with a strong focus on customer service and expert advice.
Serves as the central administrative, operational, and distribution hub for all UK activities, including e-commerce management, supply chain logistics, customer support, and corporate functions.
The headquarters includes a substantial 48,000 sq ft office and distribution centre, designed to support the company's extensive logistics and administrative functions. It reflects their growth and investment in infrastructure.
The work culture at Flooring Superstore's HQ is dynamic and fast-paced, characteristic of a growing retail leader. It emphasizes teamwork, customer satisfaction, innovation in the home improvement sector, and a commitment to employee development.
This central location is critical for managing Flooring Superstore's UK-wide store network, e-commerce operations, inventory, and supply chain, underpinning their market presence and expansion strategy across the nation.
Flooring Superstore's primary market and operations are concentrated within the United Kingdom, where it supports a nationwide network of retail stores and a robust e-commerce platform. Globally, its functions involve strategic sourcing of diverse flooring products from international manufacturers and suppliers to cater to the UK market. They do not currently have international retail operations or administrative offices outside the UK.
Connection House, Henson Road
Shildon, Bishop Auckland
County Durham
United Kingdom
Address: Unit 6A, Arrow Trading Estate, Audenshaw, Manchester, M34 5LR, United Kingdom
To provide a strong physical retail presence in North West England, facilitating direct customer engagement, supporting local sales, and enhancing brand visibility in a major metropolitan area.
Address: Unit A1, Lakeside Retail Park, West Thurrock, RM20 1WN, United Kingdom
To cater to the large customer base in the London and Essex area, offering accessible in-person shopping experiences and strengthening market penetration in a key economic region of the UK.
Address: Multiple locations across the UK
To ensure broad accessibility for customers throughout the UK, providing localized service and product availability, thereby supporting national sales and brand recognition.
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As of April 2025, Flooring Superstore' leadership includes:
Flooring Superstore has been backed by several prominent investors over the years, including:
Flooring Superstore has actively strengthened its leadership team over the past 12 months, appointing new executives in key roles such as Chief Financial Officer, Chief People Officer, and Chief Digital & Marketing Officer. These appointments signal a strategic focus on financial stewardship, talent development, and accelerating digital growth to further enhance market position.
Discover the tools Flooring Superstore uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Flooring Superstore's exact internal email format policy isn't publicly detailed, companies of its nature and size in the UK often use standardized professional formats. Common structures could include an employee's first name followed by their last name, or their first initial combined with their last name. For official communications or customer service, it is always recommended to use the contact forms or published email addresses on the official Flooring Superstore website.
[first].[last]@flooringsuperstore.com
Format
john.smith@flooringsuperstore.com
Example
70%
Success rate
Retail Gazette • January 17, 2024
Flooring Superstore reported a 16.5% increase in sales to £110.5m for the year ending March 31, 2023. The company also expanded its physical presence by opening 11 new stores during this period and plans further expansion....more
The Northern Echo • November 13, 2023
Connection Retail, the company behind Flooring Superstore, has appointed Paul Migliorini as its new Chief Financial Officer. Migliorini brings experience from previous roles at listenwithin and PGL Travel....more
BGF • October 6, 2020
BGF announced a multi-million pound investment in Connection Retail, the parent company of Flooring Superstore, to support its continued growth, store roll-out, and digital development. This partnership aims to help the company scale its operations across the UK....more
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