What Does Flipp Do?

Total employees500
HeadquartersToronto
Founded2007

Flipp is a retail technology company that is reinventing the weekly shopping experience. Flipp's digital marketplace connects North America's leading retailers and CPG manufacturers to millions of high-intent shoppers each week. The platform allows users to browse and search digital circulars, find deals, create shopping lists, and clip coupons, helping them save time and money. Flipp aims to help retailers transform their circulars from print to digital and drive shoppers to their stores or e-commerce platforms.

Where Is Flipp's Headquarters?

HQ Function

The Toronto headquarters serves as the central hub for Flipp's operations, including technology development, product innovation, engineering, sales, marketing, and corporate leadership.

Notable Features:

Modern office space designed to foster collaboration and innovation, featuring open-concept areas, technologically equipped meeting rooms, and amenities supporting a dynamic work environment.

Work Culture:

Flipp's work culture is characterized as fast-paced, collaborative, and innovative. There is a strong emphasis on being customer-centric, data-driven, and fostering teamwork to make a significant impact in the retail technology sector. The environment encourages continuous learning and professional growth.

HQ Significance:

Locating the headquarters in Toronto provides Flipp with access to a diverse and rich talent pool in technology and business, positions the company within a vibrant innovation ecosystem, and strategically supports its operations across North America.

Values Reflected in HQ: The headquarters' environment and design likely reflect Flipp's core values such as innovation, collaboration, transparency, and a strong focus on creating impactful solutions for both shoppers and retail partners.

Location:

Flipp's primary operational focus and market penetration are concentrated within North America, specifically the United States and Canada. The company supports leading retailers and CPG manufacturers in these countries, delivering its digital savings platform and circulars to millions of shoppers. While its technology platform has potential for global scalability, current active partnerships and user base are predominantly North American.

Street Address:

3250 Bloor St W, East Tower, Suite 600

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Flipp Operate Around the World?

Various locations across North America (Primarily Remote)

Address: N/A (Distributed Workforce Model)

To provide comprehensive coverage and dedicated support for retail partners and users throughout North America, leveraging diverse talent from various regions without the need for multiple large physical office locations.

Buying Intent Signals for Flipp

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Flipp? Meet the Executive Team

As of April 2025, Flipp' leadership includes:

Michael Silverman - Chief Executive Officer
Page Donaldson - Chief Revenue Officer
Dave Garr - Chief Technology Officer
Cassie Gruenhage - Chief People Officer
Darcy Wright-Senders - Chief Financial Officer
Joseph D’Amico - Chief Product Officer

Who's Investing in Flipp?

Flipp has been backed by several prominent investors over the years, including:

Insight Partners
General Atlantic
BDC IT Venture Fund

What Leadership Changes Has Flipp Seen Recently?

Hire0
Exits0

Flipp's core executive team has demonstrated stability over the past 12 months (from mid-2023 to mid-2024). No major new C-suite hires or departures have been publicly announced during this specific period. Key leadership appointments, such as the Chief Product Officer (Joseph D’Amico, February 2023), occurred just prior to this 12-month window, indicating a recent period of consolidation and execution for the established team.

What Technology (Tech Stack) Is Used byFlipp?

Discover the tools Flipp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Flipp Email Formats and Examples

Flipp commonly uses the [first].[last]@flipp.com email format for its employees. While other formats might exist internally for specific purposes or legacy reasons, this pattern is the most frequently observed and typically recommended for outreach.

[first].[last]@flipp.com

Format

jane.doe@flipp.com

Example

75%

Success rate

What's the Latest News About Flipp?

Business WireOctober 11, 2023

Flipp Launches Deal Sourcing API to Empower Publishers and Apps with Access to Local Deals

Flipp announced the launch of its new Deal Sourcing API. This service enables publishers, apps, and other digital platforms to integrate local retailer deals and promotions directly into their own user experiences, thereby expanding the reach of savings content and providing valuable information to consumers....more

PR NewswireAugust 2, 2023

Flipp Survey: Inflation Shapes Back-to-School Shopping as Majority of Parents Seek Deals

Flipp released findings from a survey indicating that rising inflation is significantly influencing parents' back-to-school shopping behaviors. The study revealed that a majority of parents are actively searching for deals and utilizing digital tools like the Flipp app to manage expenses and find savings for school-related purchases....more

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