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Fleet Farm is a well-established American retail chain primarily serving the Upper Midwest. Founded in 1955, it offers a diverse merchandise mix including farm and agricultural supplies, hunting and fishing equipment, automotive goods, tools, home improvement products, outdoor power equipment, clothing, footwear, and household essentials. Known for its 'everything under one roof' approach and value pricing, Fleet Farm caters to a broad customer base, from farmers and outdoor enthusiasts to homeowners and DIYers. The company emphasizes quality brands and a commitment to customer service, operating numerous stores across states like Wisconsin, Minnesota, Iowa, North Dakota, and South Dakota. It was acquired by KKR in 2016, which has supported its continued growth and modernization efforts.
Serves as the central hub for strategic planning, corporate operations, merchandising, marketing, finance, human resources, and IT for all Fleet Farm retail locations.
Modern corporate office facility designed to support a large workforce. Likely includes collaborative workspaces, training facilities, and administrative offices supporting the retail network.
The work culture at Fleet Farm's headquarters is likely focused on collaboration, retail operational excellence, and supporting the store network. Given its Midwestern roots, it probably emphasizes practical problem-solving, a customer-first mindset, and a strong work ethic. Employees may experience a blend of traditional retail values with modern business practices influenced by its private equity ownership.
The Appleton headquarters is vital for coordinating the extensive retail operations across multiple states, managing supply chains, developing marketing strategies, and driving the overall business growth and direction of the Fleet Farm brand.
Fleet Farm's primary operational presence is concentrated within the United States, specifically in the Upper Midwest states of Wisconsin, Minnesota, Iowa, North Dakota, and South Dakota. While it sources products globally through its supply chain to offer a diverse range of goods, its customer-facing retail operations, corporate offices, and distribution centers are U.S.-based. Global functions would primarily involve international procurement, vendor management, and logistics to import goods sold in its American stores.
N3040 Semmens Drive
Appleton
Wisconsin
USA
Address: 1200 Fleet Vehicle Dr, Chippewa Falls, WI 54729, USA
Supports the logistical and supply chain needs for Fleet Farm stores in Wisconsin and surrounding Midwestern states, ensuring efficient product flow and availability for customers.
Address: Various locations across WI, MN, IA, ND, SD (e.g., 8400 W Main St, Lino Lakes, MN 55014, USA)
To provide a wide range of products and services directly to consumers in local communities across the Upper Midwest, fulfilling the company's retail mission.
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As of April 2025, Fleet Farm' leadership includes:
Fleet Farm has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12-18 months was the appointment of John K. Schaefer as CEO in April 2023, succeeding Derick Prelle. Other specific executive team changes are not as widely publicized.
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Fleet Farm likely utilizes common corporate email formats for its employees. While not publicly confirmed, standard patterns often involve combinations of the employee's first name, last name, and initials followed by '@fleetfarm.com'.
[first_initial][last]@fleetfarm.com (e.g., jsmith@fleetfarm.com) or [first].[last]@fleetfarm.com (e.g., john.smith@fleetfarm.com) are common possibilities.
Format
jschaefer@fleetfarm.com
Example
70%
Success rate
PR Newswire • April 5, 2023
Fleet Farm today announced that its Board of Directors has appointed John K. Schaefer as Chief Executive Officer, effective April 5, 2023. Mr. Schaefer succeeds Derick Prelle, who has served as CEO since 2019 and will transition out of the company....more
BizTimes Milwaukee • November 15, 2023
Fleet Farm announced the completion of a major remodel of its Muskego store, located at W144S6400 Roghani Drive. The remodeled store features an updated layout, expanded product assortments, and enhanced customer amenities, aiming to improve the overall shopping experience....more
WQOW News 9 • September 7, 2023
Fleet Farm celebrated the grand opening of its new store in Eau Claire, Wisconsin, located off Highway 93. The new, larger store replaces an older location and offers an expanded selection of products and services to the Eau Claire community....more
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