What Does Flat Iron Do?

Total employees313
HeadquartersReading
Founded2012

Flat Iron Steak Limited is a UK-based restaurant group celebrated for its unique concept of offering high-quality flat iron steak at an exceptionally affordable price. Founded by Charlie Carroll in 2012, initially as a pop-up, Flat Iron quickly gained popularity for its simple yet delicious menu, centered around the carefully sourced and expertly cooked flat iron cut, often accompanied by a selection of complementary side dishes. The company's ethos revolves around 'great steak for everyone,' emphasizing quality, simplicity, and value. Acquired by Limerston Capital in November 2023, Flat Iron continues to expand its presence, primarily in London and other major UK cities, maintaining its commitment to democratizing access to excellent steak.

Where Is Flat Iron's Headquarters?

HQ Function

Serves as the official registered office for legal and administrative purposes. Strategic leadership, brand management, and operational oversight are coordinated with input from key London offices and Limerston Capital.

Notable Features:

Abbots House is a modern office building housing various businesses; specific architectural highlights are not publicly emphasized for this registered address.

Work Culture:

The corporate functions supporting Flat Iron likely foster a culture of efficiency, quality focus, and brand passion, reflecting the restaurant's ethos. Collaboration with Limerston Capital also influences the strategic work environment.

HQ Significance:

This registered address is crucial for legal compliance and corporate governance. The true operational 'nerve center' for day-to-day restaurant management is more distributed, closely tied to their restaurant operations and strategic leadership team based in London.

Values Reflected in HQ: The choice of a professional registered office reflects commitment to proper governance, while the company's operational values of quality, simplicity, and accessibility are demonstrated through its restaurants.

Location:

Flat Iron Steak Limited's operations are currently concentrated within the United Kingdom. The company has established a strong and growing network of restaurants, primarily in London, with successful expansions into other key UK cities such as Cambridge, Leeds, Manchester and Bristol. While its focus remains firmly on the domestic market, delivering its signature 'great steak for everyone' experience, future international expansion could be a long-term possibility under its ownership with Limerston Capital. Presently, all support functions are geared towards its UK operations.

Street Address:

Fourth Floor, Abbots House, Abbey Street

City:

Reading

State/Province:

Berkshire

Country:

United Kingdom

Where Else Does Flat Iron Operate Around the World?

Covent Garden, London, UK

Address: 17/18 Henrietta St, Covent Garden, London WC2E 8QH, United Kingdom

Caters to the West End theatre-goers, shoppers, and visitors, offering an accessible, high-quality dining option in a prime central London location.

Shoreditch, London, UK

Address: 77 Curtain Rd, Shoreditch, London EC2A 3BS, United Kingdom

Serves the vibrant Shoreditch community, tech workers, and visitors, offering a popular dining spot for both casual and group meals in a fashionable part of the city.

Cambridge, UK

Address: 43-45 Lensfield Rd, Cambridge CB2 1EN, United Kingdom

Provides the distinctive Flat Iron dining experience to residents, students, academics, and visitors in Cambridge, diversifying the brand's geographical footprint within the UK.

Buying Intent Signals for Flat Iron

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Flat Iron? Meet the Executive Team

As of April 2025, Flat Iron' leadership includes:

Charlie Carroll - Founder
Tom Byng - Managing Director

Who's Investing in Flat Iron?

Flat Iron has been backed by several prominent investors over the years, including:

Limerston Capital

What Leadership Changes Has Flat Iron Seen Recently?

Hire1
Exits0

The most significant executive development in the last 12 months was the acquisition of Flat Iron Steak Limited by Limerston Capital in November 2023. This transition solidified the leadership team, with Tom Byng continuing as Managing Director to steer the company's growth alongside Founder Charlie Carroll.

New Appointments:

Tom Byng, Tom Byng's role as Managing Director was confirmed as part of Flat Iron's acquisition by Limerston Capital, to lead the business with Founder Charlie Carroll.

What Technology (Tech Stack) Is Used byFlat Iron?

Discover the tools Flat Iron uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Flat Iron Email Formats and Examples

While Flat Iron Steak Limited's specific internal email format patterns are not publicly detailed, companies of its nature often use common professional structures. For general inquiries, contact forms or dedicated email addresses (e.g., feedback@flatironsteak.co.uk) on their website are typically provided. For corporate communication, formats like '[firstname]@[domain]' or '[firstinitial][lastname]@[domain]' are plausible.

[firstinitial][lastname]@flatironsteak.co.uk

Format

ccarroll@flatironsteak.co.uk

Example

65%

Success rate

What's the Latest News About Flat Iron?

Big HospitalityMay 3, 2024

Flat Iron Steak Limited Continues Expansion with New Peckham Restaurant

Flat Iron announced its latest London opening in Peckham, scheduled for June 2024. This new site, located on Rye Lane, will feature 80 covers and the brand's signature affordable flat iron steak, furthering its reach across the capital....more

Hot DinnersJanuary 24, 2024

Flat Iron Opens New Restaurant in Hammersmith

Flat Iron confirmed its expansion into West London with a new restaurant in Hammersmith, which opened in March 2024. The venue, situated on Hammersmith Broadway, offers the chain's popular steak menu....more

Limerston CapitalNovember 9, 2023

Limerston Capital Acquires Flat Iron Steak Limited to Support Next Growth Phase

Private equity firm Limerston Capital announced its acquisition of Flat Iron Steak Limited in November 2023. The investment aims to support the restaurant chain's continued expansion and development, with the existing management team, including Founder Charlie Carroll and MD Tom Byng, leading the business forward....more

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