What Does Fizzy Living Do?

Total employees75
HeadquartersLondon
Founded2012

Fizzy Living is a professional landlord company in the UK, specializing in the 'Build to Rent' (BTR) sector. They offer modern, high-quality apartments designed specifically for renters, focusing on providing excellent customer service, pet-friendly options, and a strong sense of community. Fizzy aims to 'reinvent renting' by making it a simple, enjoyable, and secure experience. Acquired by Greystar and a subsidiary of the Abu Dhabi Investment Authority (ADIA) in 2021, Fizzy Living operates several developments across London and the South East.

Where Is Fizzy Living's Headquarters?

HQ Function

Strategic oversight, investment management, and operational support for the Fizzy Living brand and its portfolio of build-to-rent properties, as part of Greystar's broader UK operations.

Notable Features:

Modern office space in a prime London location, facilitating collaboration and access to the city's business ecosystem. Not a public-facing building for Fizzy Living tenants.

Work Culture:

Professional, results-driven, and focused on innovation in the residential rental sector, aligning with Greystar's global standards. Emphasizes teamwork, customer service excellence, and integrity.

HQ Significance:

Central to the management and growth of the Fizzy Living portfolio, ensuring quality standards and strategic alignment with Greystar's objectives in the UK build-to-rent market.

Values Reflected in HQ: Professionalism, quality, customer focus, innovation, and market leadership in the rental sector, reflecting both Greystar's global values and the core ethos of the Fizzy Living brand.

Location:

Fizzy Living's operations are primarily focused within the United Kingdom, specifically in London and its surrounding areas like Epsom in Surrey. As a brand under Greystar, it benefits from the global reach, resources, and expertise of its parent company. Greystar has a significant international presence in property management and development across North America, Europe, Asia-Pacific, and South America. However, the Fizzy Living branded properties and its direct operational services are UK-centric.

Street Address:

150 Aldersgate Street

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Fizzy Living Operate Around the World?

Hayes, London, United Kingdom

Address: Trilogy, 32 Printing House Lane, Hayes, UB3 1AP (Fizzy Hayes)

Serves as the direct operational hub and point of contact for Fizzy Living tenants and prospective renters in the Hayes area, ensuring a high-quality living experience.

Canning Town, London, United Kingdom

Address: 49 Silvertown Way, Canning Town, London E16 1WL (Fizzy Canning Town)

Provides dedicated rental management services and support for Fizzy Living residents specifically within the Canning Town development and surrounding locality.

Walthamstow, London, United Kingdom

Address: The Mill, 701F South Access Rd, London E17 8AX (Fizzy Walthamstow)

Supports the residents of Fizzy Walthamstow, ensuring smooth operations and a positive rental experience in this specific East London location.

Epsom, Surrey, United Kingdom

Address: High Street, Epsom KT19 8AS (Fizzy Epsom)

Caters to renters in the Epsom area, offering professionally managed apartments and dedicated support outside of central London.

Buying Intent Signals for Fizzy Living

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fizzy Living? Meet the Executive Team

As of April 2025, Fizzy Living' leadership includes:

Harry Downes - Advisor (Former Managing Director, Fizzy Living)
Mark Allnutt - Senior Managing Director - Europe, Greystar (Overseeing UK operations including Fizzy Living)
Bella Peacock - Managing Director, Investment Management & Operations – UK, Greystar

Who's Investing in Fizzy Living?

Fizzy Living has been backed by several prominent investors over the years, including:

Greystar Real Estate Partners, LLC (Current primary owner)
Abu Dhabi Investment Authority (ADIA) (through a subsidiary, as part of the Greystar acquisition)
Thames Valley Housing Association (Original founder and former owner)

What Leadership Changes Has Fizzy Living Seen Recently?

Hire0
Exits0

Following Fizzy Living's acquisition by Greystar in September 2021, its executive leadership and structure were integrated into Greystar. Specific executive movements solely for the 'Fizzy Living' brand are not typically publicized as distinct from Greystar's broader UK operational leadership. No specific executive hires or exits for distinct Fizzy Living branded top-level roles have been publicly announced in the last 12 months. Key leadership transitions, such as Harry Downes moving from MD to an advisory role, occurred around the time of the acquisition.

What Technology (Tech Stack) Is Used byFizzy Living?

Discover the tools Fizzy Living uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fizzy Living Email Formats and Examples

As Fizzy Living is now part of Greystar, primary corporate email communications would likely use Greystar's domain. However, site-specific or legacy Fizzy Living communications might still utilize a Fizzy Living domain for property management teams. Common corporate email formats include [first_initial][last]@[domain.com] or [first].[last]@[domain.com].

Likely [first_initial][last]@greystar.com or [first].[last]@greystar.com for corporate roles. Potentially [first_initial][last]@fizzyliving.com or [location]@fizzyliving.com for on-site teams.

Format

jdoe@greystar.com or hayes@fizzyliving.com

Example

70%

Success rate

What's the Latest News About Fizzy Living?

Savills ResearchMay 9, 2024

Fizzy Living news title: UK Build to Rent Sector Shows Resilience and Growth in Early 2024

The UK Build to Rent (BTR) sector, in which Fizzy Living operates as a prominent brand, demonstrated continued resilience and growth in the first quarter of 2024. According to a market update by Savills, the sector saw robust investor appetite and strong rental demand, highlighting a positive outlook for professionally managed rental accommodations like those offered by Fizzy Living....more

Greystar Press ReleaseJuly 19, 2023

Fizzy Living news title: Greystar, Parent Company of Fizzy Living, Secures £500M Loan for Major London BTR Development

Greystar, the parent company of Fizzy Living, secured a significant £500 million loan from CPP Investments and Allianz for its Greenford Quay build-to-rent (BTR) project in London. This major investment underscores Greystar's continued commitment to expanding its high-quality rental offerings in the UK market, further strengthening the BTR sector where Fizzy Living is an established name....more

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