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Goodhood
What Does Goodhood Do?
Fixter is a UK-based company that revolutionized car maintenance by providing an end-to-end online booking service for MOTs, servicing, and repairs. They offer a convenient 'collect, fix, and return' model, partnering with a network of trusted local garages. Fixter aims to make car care transparent, hassle-free, and affordable for car owners. In early 2021, Fixter was acquired by RAC, a leading UK motoring organization, to enhance RAC's service offerings and expand its digital capabilities in the car maintenance sector.
Where Is Goodhood's Headquarters?
HQ Function
Serves as the strategic and operational hub for Fixter's services, integrated within the RAC group. Focuses on technology platform development, customer service strategy, marketing, and managing the network of partner garages for its car maintenance platform.
Notable Features:
As part of RAC's infrastructure, Fixter benefits from established corporate facilities, extensive resources, and a nationwide operational network. Fixter's original London HQs were often located in modern co-working spaces known for fostering innovation and collaboration.
Work Culture:
The culture is likely a dynamic blend of Fixter's original agile, tech-startup ethos focused on disruption and customer experience, with RAC's established, trusted corporate environment emphasizing reliability and comprehensive motoring solutions. There's a strong emphasis on leveraging technology for customer convenience and service excellence.
HQ Significance:
Integration with RAC's headquarters signifies Fixter's evolution from a standalone startup to a key component of a major motoring organization. This allows for greater scale, access to a wider customer base, and the backing of a highly reputable brand in the UK automotive sector.
Values Reflected in HQ: The integrated operations reflect values of transparency, convenience, and customer trust (core to Fixter's original mission), now amplified and supported by RAC's long-standing reputation for reliability and comprehensive support in motoring services.
Location:
Fixter's operations and car maintenance services are primarily focused on the United Kingdom. While its online platform is accessible globally for informational purposes, the core service offering (vehicle collection, servicing/repair, and return) is delivered exclusively within the UK through its extensive network of local partner garages. Following its acquisition by RAC, the strategic emphasis remains on strengthening its market leadership and service density within the UK.
Street Address:
RAC Motoring Services, RAC House, Brockhurst Crescent
City:
Walsall
State/Province:
West Midlands
Country:
United Kingdom
Where Else Does Goodhood Operate Around the World?
Various locations, United Kingdom
Address: N/A (Leverages RAC's regional operational points and distributed network of partner garages)
To ensure comprehensive service coverage and efficient logistical support for vehicle collection and delivery across different regions in the UK, utilizing RAC's existing infrastructure and garage partnerships.
Buying Intent Signals for Goodhood
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Goodhood? Meet the Executive Team
As of April 2025, Goodhood' leadership includes:
Who's Investing in Goodhood?
Goodhood has been backed by several prominent investors over the years, including:
What Leadership Changes Has Goodhood Seen Recently?
Following its acquisition by RAC in early 2021, Fixter's founding leadership team has seen transitions. Co-founder and former CEO, Limvirak Chea, departed in December 2022. Mark Hobbins currently leads Fixter as CEO within the RAC Group, spearheading its continued growth and integration. The focus has been on synergizing Fixter's innovative digital platform with RAC's established market presence and extensive resources.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byGoodhood?
Discover the tools Goodhood uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Goodhood Email Formats and Examples
Fixter, now part of RAC, primarily uses dedicated customer service email addresses for public contact. For internal and B2B communications, they likely adopt standard professional email formats. Post-integration, communications might also originate from @rac.co.uk domains.
Common formats include [first].[last]@fixter.co.uk or [first_initial][last]@fixter.co.uk. The primary public contact is often through role-based addresses like support@ or press@.
Format
example: jane.doe@fixter.co.uk. For customer support, use support@fixter.co.uk.
Example
70%
Success rate
What's the Latest News About Goodhood?
AM Online • January 26, 2021
RAC acquires 'end-to-end' digital vehicle maintenance platform Fixter
RAC announced its acquisition of Fixter, an innovative online platform that simplifies car servicing, MOT bookings, and repairs with a convenient vehicle collection and delivery service. This strategic acquisition aims to bolster RAC's motoring services portfolio and provide its customers with enhanced digital-first vehicle maintenance options....more
TechCrunch • October 15, 2019
Fixter, the ‘Deliveroo for car maintenance’, raises $6.8M Series A led by Target Global
Fixter, a London-based startup offering a hassle-free online car maintenance booking service complete with vehicle pick-up and delivery, secured $6.8 million in Series A funding. The investment round was led by Target Global, with participation from Speedinvest and existing angel investors, aimed at expanding Fixter's operational footprint across the UK and further developing its platform....more
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