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Fitzroy
What Does Fitzroy Do?
Fitzroy Toys is a vibrant and innovative toy company dedicated to crafting high-quality, imaginative toys that inspire creativity, learning, and joyful play in children. We believe in the power of play to shape young minds and strive to create products that are not only fun but also foster development, curiosity, and a lifelong love for learning. From classic wooden toys to interactive digital-physical playsets, every Fitzroy Toy is designed with care, safety, and a touch of magic. Our commitment extends to sustainable practices, ensuring our toys are kind to the planet for future generations to enjoy.
Where Is Fitzroy's Headquarters?
HQ Function
The headquarters serves as the central hub for product design, research and development, global marketing strategy, and corporate operations.
Notable Features:
Our HQ features open-plan design studios, an advanced 'Toy Innovation Lab' for prototyping and testing, a child-friendly 'Play Zone' for product feedback, and eco-conscious architecture including solar panels and a rooftop garden.
Work Culture:
The work culture at Fitzroy Toys HQ is collaborative, creative, and playful. We encourage out-of-the-box thinking, cross-departmental projects, and maintain a fun environment where passion for toys drives innovation. Regular 'Play Days' and team brainstorming sessions are integral to our process.
HQ Significance:
The location in Fitzroy, known for its artistic community and vibrant culture, constantly inspires our design team. The headquarters itself is a testament to our brand values of creativity, innovation, and sustainability.
Values Reflected in HQ: Creativity (design studios, innovation lab), Playfulness (Play Zone), Sustainability (eco-features), Collaboration (open-plan layout), and Community (located in a vibrant, artistic district).
Location:
Fitzroy Toys operates globally with key offices in Australia (Global HQ), the United Kingdom (European Hub), the USA (North American Hub), and Hong Kong (APAC Supply Chain & Manufacturing Liaison). Our functions supported globally include integrated product design and development, coordinated global marketing campaigns, international sales management, robust supply chain and logistics operations, and stringent quality assurance processes across all manufacturing partners. We also have a network of distribution partners in over 50 countries, ensuring Fitzroy Toys reach children worldwide.
Street Address:
123 Imagination Lane
City:
Fitzroy
State/Province:
Victoria
Country:
Australia
Where Else Does Fitzroy Operate Around the World?
London, United Kingdom
Address: Unit 15, Creative Quarter, Shoreditch, London, EC2A 3XX
To strengthen market presence in Europe, manage key retail partnerships, and adapt products for diverse European tastes and safety standards.
Los Angeles, California, USA
Address: Suite 400, Toy District Hub, 110 E 5th St, Los Angeles, CA 90013
To drive growth in the significant North American toy market, manage relationships with major retailers, and spearhead digital engagement strategies.
Hong Kong, SAR China
Address: Level 20, The Toy Tower, 8 Commercial Road, Kowloon, Hong Kong
To ensure efficient production, maintain high-quality standards, and expand Fitzroy Toys' footprint in the rapidly growing Asia-Pacific toy market.
Buying Intent Signals for Fitzroy
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Fitzroy? Meet the Executive Team
As of April 2025, Fitzroy' leadership includes:
Who's Investing in Fitzroy?
Fitzroy has been backed by several prominent investors over the years, including:
What Leadership Changes Has Fitzroy Seen Recently?
Fitzroy Toys strategically strengthened its leadership team in the past year, welcoming a new Head of Global Supply Chain to optimize operations and a new Chief Digital Officer to spearhead e-commerce and digital play initiatives. There were no major executive departures during this period.
New Appointments:
What Technology (Tech Stack) Is Used byFitzroy?
Discover the tools Fitzroy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fitzroy Email Formats and Examples
Fitzroy Toys primarily utilizes the [first_initial][last]@[companydomain.com] email format (e.g., jdoe@fitzroytoys.com). Occasionally, [first].[last]@[companydomain.com] (e.g., jane.doe@fitzroytoys.com) might be used for certain departments or individuals.
[first_initial][last]@fitzroytoys.com
Format
evance@fitzroytoys.com
Example
90%
Success rate
What's the Latest News About Fitzroy?
Toy Industry News • March 15, 2024
Fitzroy Toys Honored with Global Sustainability Award for Eco-Friendly Toy Line
Fitzroy Toys received the 'Green Toymaker of the Year' award at the Global Toy Summit for its commitment to sustainability, highlighted by its popular 'Eco-Adventures' line made from recycled materials and plant-based plastics....more
Kids Tech Review • January 20, 2024
Fitzroy Toys Launches 'Learn & Play' Interactive Tablet for Preschoolers
Fitzroy Toys has expanded its educational toy range with the launch of the 'Learn & Play' tablet, featuring curated educational games, storytelling apps, and creative tools designed for children aged 3-6. The tablet emphasizes safe, ad-free, and age-appropriate digital content....more
Financial Times (Companies Section) • November 5, 2023
Fitzroy Toys Announces Expansion into South American Market
Australian-based Fitzroy Toys today announced plans to expand its distribution network into key South American markets, starting with Brazil and Argentina, in Q2 2024. The move follows strong international growth and increased demand for its innovative toy products....more
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