What Does FitXR Do?

Total employees61
HeadquartersLondon
Founded2016

FitXR is a pioneering fitness technology company dedicated to making fitness fun and accessible through immersive virtual reality (VR) experiences. Their core offering is a VR fitness app, available on platforms like Meta Quest, providing a diverse range of workout studios including Box, Dance, HIIT, Sculpt, and Combat. FitXR aims to redefine home workouts by combining engaging gameplay with effective exercise, led by professional instructors in inspiring virtual environments. Their subscription-based service offers regularly updated content to keep users motivated and challenged on their fitness journey.

Where Is FitXR's Headquarters?

HQ Function

Serves as the company's central operations hub, overseeing product development, marketing, business strategy, and global team coordination.

Notable Features:

Located within Huckletree Shoreditch, a contemporary co-working space known for its vibrant atmosphere, modern facilities, and community of tech startups and innovators.

Work Culture:

FitXR fosters an innovative, collaborative, and fast-paced work environment, driven by a passion for fitness, technology, and creating positive user experiences. They embrace a remote-first culture with a central hub in London.

HQ Significance:

The London HQ provides access to a rich talent pool, investment opportunities, and a dynamic tech ecosystem, crucial for a growing VR fitness company with global ambitions.

Values Reflected in HQ: The choice of a dynamic co-working space in a tech hub reflects FitXR's values of innovation, community, flexibility, and forward-thinking.

Location:

FitXR's VR fitness application is available to users globally through major VR app stores like the Meta Quest Store. This digital distribution model allows them to reach a worldwide audience. Their operational global presence is supported by a remote-first workforce with team members strategically located in the UK, USA, Spain, Romania, and other countries, collaboratively handling product development, marketing, customer support, and content creation for users across different time zones and regions.

Street Address:

Huckletree Shoreditch, 18 Finsbury Square

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does FitXR Operate Around the World?

Distributed Teams, USA

Address: N/A (Remote/Distributed)

To expand market penetration, build partnerships, and engage with users in the key US VR fitness market.

Distributed Teams, Spain

Address: N/A (Remote/Distributed)

Leveraging diverse talent pools for software development and enhancing support for the European user community.

Distributed Teams, Romania

Address: N/A (Remote/Distributed)

Accessing specialized technical talent to drive continuous improvement and development of the FitXR application.

Buying Intent Signals for FitXR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FitXR? Meet the Executive Team

As of April 2025, FitXR' leadership includes:

Sam Cole - Co-Founder & CEO
Sameer Baroova - Co-Founder & Chief Product Officer
Tullia Baesso - Chief Marketing Officer
Matt Hennessey - Chief Financial Officer

Who's Investing in FitXR?

FitXR has been backed by several prominent investors over the years, including:

Hiro Capital
BoostVC
Maveron
Atomic
TenCent

What Leadership Changes Has FitXR Seen Recently?

Hire0
Exits0

FitXR's C-suite executive team has demonstrated stability over the past 12 months, with no major new hires or departures publicly announced at this level. The leadership team, including key appointments made in late 2022 and early 2023, continues to guide the company's strategic growth and product innovation in the VR fitness market.

What Technology (Tech Stack) Is Used byFitXR?

Discover the tools FitXR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FitXR Email Formats and Examples

FitXR likely utilizes standard corporate email formats common in the tech industry. While not officially published, primary patterns are often [first_initial][last]@fitxr.com (e.g., jdoe@fitxr.com) or [first].[last]@fitxr.com (e.g., jane.doe@fitxr.com). For specific contacts, verification through professional networking platforms like LinkedIn is recommended.

[first_initial][last]@fitxr.com

Format

jdoe@fitxr.com

Example

75%

Success rate

What's the Latest News About FitXR?

UploadVRDecember 7, 2023

FitXR Enhances Sculpt Studio with New Virtual Equipment and Workouts

FitXR rolled out a significant update for its Sculpt studio, introducing virtual slam balls, battle ropes, and core boards. This expansion aims to diversify workout routines and boost user engagement with new mechanics....more

ARPostNovember 16, 2023

FitXR's Combat Studio Surpasses One Million Completed Workouts

FitXR announced a major milestone for its Combat studio, which features martial arts-inspired exercises. The studio quickly achieved one million completed workouts, indicating strong positive reception and engagement from users....more

VRScoutJuly 26, 2023

FitXR Partners with Zumba to Launch New Dedicated VR Fitness Studio

FitXR expanded its diverse fitness offerings by launching a new studio in partnership with Zumba. This collaboration brings the globally popular dance-fitness program to the FitXR VR platform, featuring a wide array of Zumba classes and music....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including FitXR, are just a search away.