What Does Fitshop UK Do?

Total employees100
HeadquartersNewtown
Founded1984

Fitshop UK (trading name of Fitness Megastore Ltd.) is a specialized retailer of fitness equipment, sports nutrition, and gym accessories. They cater to both home users and commercial fitness facilities across the United Kingdom. With a robust online presence and physical showrooms, Fitshop UK offers a wide array of products including treadmills, elliptical trainers, weightlifting gear, exercise bikes, protein supplements, vitamins, and more. The company emphasizes providing quality products from leading brands, expert advice, and comprehensive customer service to help individuals achieve their health and fitness aspirations.

Where Is Fitshop UK's Headquarters?

HQ Function

The Newtown headquarters serves as the central administrative office, main warehouse, and distribution center for Fitshop UK's online and retail operations. It handles logistics, customer service management, and stock for the entire UK market.

Notable Features:

Located within an enterprise park, the facility is likely a modern industrial unit optimized for warehousing, logistics, and office space, rather than having distinct public-facing architectural highlights.

Work Culture:

The work culture likely emphasizes efficiency in logistics and order fulfillment, product knowledge for customer support, and a passion for fitness. It's a blend of office-based roles and warehouse operations, requiring teamwork and a customer-centric approach.

HQ Significance:

This location is crucial for Fitshop UK's ability to efficiently manage inventory, process online orders, and distribute products to customers and their retail stores across the UK.

Values Reflected in HQ: The choice of an enterprise park location reflects values of operational efficiency, logistical capability, and accessibility for distribution networks.

Location:

Fitshop UK's primary operational focus and customer base are within the United Kingdom. They operate physical retail stores in England and Wales, and their e-commerce platform serves customers across the UK. While they source products from international manufacturers, their direct sales and service functions are concentrated nationally. Fitshop UK is part of the Body Basics Group, which was acquired by the US-based global fitness equipment manufacturer Life Fitness in 2023, giving it a connection to a larger international entity.

Street Address:

121 Mochdre Enterprise Park

City:

Newtown

State/Province:

Powys

Country:

United Kingdom

Where Else Does Fitshop UK Operate Around the World?

Gloucester, England, UK

Address: Fitshop Gloucester, Unit 2, St Oswalds Retail Park, Gloucester, GL1 2TE

Serves as a physical retail presence and sales hub for the South West England region, enhancing brand visibility and customer accessibility.

London, England, UK

Address: Fitshop London, 188-192 Kensington High Street, London, W8 7RG

Acts as a major retail touchpoint in the capital, serving London and the South East. It strengthens brand presence in a key market and provides a premium shopping experience.

Manchester, England, UK

Address: Fitshop Manchester, Unit 10, M62 Distribution Centre, Junction 9, M62, Opposite IKEA, Manchester, M65 3GU

Serves as a strategic retail hub for customers in Greater Manchester and the North West, providing direct access to products and expert advice.

Buying Intent Signals for Fitshop UK

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fitshop UK? Meet the Executive Team

As of April 2025, Fitshop UK' leadership includes:

Frank Van de Ven - Managing Director, Fitness Megastore Ltd (t/a Fitshop UK)

Who's Investing in Fitshop UK?

Fitshop UK has been backed by several prominent investors over the years, including:

Life Fitness (Parent Company)
KPS Capital Partners (via Life Fitness)

What Leadership Changes Has Fitshop UK Seen Recently?

Hire0
Exits0

Fitness Megastore Ltd (trading as Fitshop UK) was acquired by Life Fitness in May 2023. While this represents a significant ownership change, specific public announcements regarding executive hires or exits directly at the Fitshop UK operational level within the last 12 months are not readily available in public news sources. Leadership changes often occur post-acquisition within the broader group structure.

What Technology (Tech Stack) Is Used byFitshop UK?

Discover the tools Fitshop UK uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fitshop UK Email Formats and Examples

While specific internal email formats for Fitshop UK are not publicly listed, companies of this nature commonly use standardized formats. The most probable formats would involve first name, last name, or initials combined with the company domain 'fitshop.co.uk'.

[first].[last]@fitshop.co.uk or [first_initial][last_name]@fitshop.co.uk

Format

example: jane.doe@fitshop.co.uk or jdoe@fitshop.co.uk

Example

70%

Success rate

What's the Latest News About Fitshop UK?

Retail GazetteMay 23, 2023

Life Fitness acquires Fitshop owner

Life Fitness has acquired Fitness Megastore, the owner of fitness equipment retailer Fitshop, for an undisclosed sum. The deal aims to bolster Life Fitness's direct-to-consumer channel....more

Insider Media LimitedMay 23, 2023

Fitness equipment retailer acquired

Powys-headquartered fitness equipment retailer Fitness Megastore, which trades as Fitshop, has been acquired by Life Fitness. Fitness Megastore operates an e-commerce website and three stores in London, Gloucester and Manchester....more

Health Club ManagementMay 24, 2023

Life Fitness acquires Fitshop to strengthen direct-to-consumer offering

Life Fitness has acquired Fitness Megastore Ltd, owner of Fitshop, the UK-based fitness equipment retailer. The acquisition expands Life Fitness's reach in the UK consumer market....more

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