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Fitshop UK (trading name of Fitness Megastore Ltd.) is a specialized retailer of fitness equipment, sports nutrition, and gym accessories. They cater to both home users and commercial fitness facilities across the United Kingdom. With a robust online presence and physical showrooms, Fitshop UK offers a wide array of products including treadmills, elliptical trainers, weightlifting gear, exercise bikes, protein supplements, vitamins, and more. The company emphasizes providing quality products from leading brands, expert advice, and comprehensive customer service to help individuals achieve their health and fitness aspirations.
The Newtown headquarters serves as the central administrative office, main warehouse, and distribution center for Fitshop UK's online and retail operations. It handles logistics, customer service management, and stock for the entire UK market.
Located within an enterprise park, the facility is likely a modern industrial unit optimized for warehousing, logistics, and office space, rather than having distinct public-facing architectural highlights.
The work culture likely emphasizes efficiency in logistics and order fulfillment, product knowledge for customer support, and a passion for fitness. It's a blend of office-based roles and warehouse operations, requiring teamwork and a customer-centric approach.
This location is crucial for Fitshop UK's ability to efficiently manage inventory, process online orders, and distribute products to customers and their retail stores across the UK.
Fitshop UK's primary operational focus and customer base are within the United Kingdom. They operate physical retail stores in England and Wales, and their e-commerce platform serves customers across the UK. While they source products from international manufacturers, their direct sales and service functions are concentrated nationally. Fitshop UK is part of the Body Basics Group, which was acquired by the US-based global fitness equipment manufacturer Life Fitness in 2023, giving it a connection to a larger international entity.
121 Mochdre Enterprise Park
Newtown
Powys
United Kingdom
Address: Fitshop Gloucester, Unit 2, St Oswalds Retail Park, Gloucester, GL1 2TE
Serves as a physical retail presence and sales hub for the South West England region, enhancing brand visibility and customer accessibility.
Address: Fitshop London, 188-192 Kensington High Street, London, W8 7RG
Acts as a major retail touchpoint in the capital, serving London and the South East. It strengthens brand presence in a key market and provides a premium shopping experience.
Address: Fitshop Manchester, Unit 10, M62 Distribution Centre, Junction 9, M62, Opposite IKEA, Manchester, M65 3GU
Serves as a strategic retail hub for customers in Greater Manchester and the North West, providing direct access to products and expert advice.
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As of April 2025, Fitshop UK' leadership includes:
Fitshop UK has been backed by several prominent investors over the years, including:
Fitness Megastore Ltd (trading as Fitshop UK) was acquired by Life Fitness in May 2023. While this represents a significant ownership change, specific public announcements regarding executive hires or exits directly at the Fitshop UK operational level within the last 12 months are not readily available in public news sources. Leadership changes often occur post-acquisition within the broader group structure.
Discover the tools Fitshop UK uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While specific internal email formats for Fitshop UK are not publicly listed, companies of this nature commonly use standardized formats. The most probable formats would involve first name, last name, or initials combined with the company domain 'fitshop.co.uk'.
[first].[last]@fitshop.co.uk or [first_initial][last_name]@fitshop.co.uk
Format
example: jane.doe@fitshop.co.uk or jdoe@fitshop.co.uk
Example
70%
Success rate
Retail Gazette • May 23, 2023
Life Fitness has acquired Fitness Megastore, the owner of fitness equipment retailer Fitshop, for an undisclosed sum. The deal aims to bolster Life Fitness's direct-to-consumer channel....more
Insider Media Limited • May 23, 2023
Powys-headquartered fitness equipment retailer Fitness Megastore, which trades as Fitshop, has been acquired by Life Fitness. Fitness Megastore operates an e-commerce website and three stores in London, Gloucester and Manchester....more
Health Club Management • May 24, 2023
Life Fitness has acquired Fitness Megastore Ltd, owner of Fitshop, the UK-based fitness equipment retailer. The acquisition expands Life Fitness's reach in the UK consumer market....more
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