What Does Fitness24Seven Do?

Total employees779
HeadquartersMalmö
Founded2003

Fitness24Seven is an international fitness chain founded in Sweden in 2003, dedicated to making high-quality fitness accessible to everyone. They offer 24/7 gym access, a wide range of modern equipment, group training classes, and personal training services at affordable prices. With a strong presence in several countries including Sweden, Norway, Finland, Poland, Colombia, and Thailand, Fitness24Seven focuses on providing a welcoming and inclusive environment for individuals to achieve their health and wellness goals, regardless of their fitness level or schedule.

Where Is Fitness24Seven's Headquarters?

HQ Function

The Malmö headquarters serves as the central hub for global operations, strategic planning, brand management, financial oversight, marketing initiatives, and IT infrastructure development for all Fitness24Seven markets.

Notable Features:

Likely a modern office environment designed to facilitate collaboration and reflect the company's dynamic and energetic brand. May include open-plan workspaces, advanced meeting facilities, and potentially wellness amenities for employees.

Work Culture:

The work culture at Fitness24Seven's HQ is expected to be collaborative, results-oriented, and passionate about fitness and well-being. It fosters an international environment due to its multi-country operations, emphasizing teamwork and innovation in making fitness accessible.

HQ Significance:

The headquarters is crucial for driving the company's vision, ensuring consistency across its international operations, and making strategic decisions for growth and market expansion. It's the nerve center for the entire Fitness24Seven network.

Values Reflected in HQ: The headquarters likely reflects Fitness24Seven's core values of accessibility, quality, and community, by being an efficient, modern, and inspiring workplace that supports its mission to provide 'great gyms, near you, open 24/7'.

Location:

Fitness24Seven operates gyms and supports related functions across several countries, primarily in Northern Europe, Poland, and expanding into markets like Colombia and Thailand. Globally supported functions include gym operations management, member services, marketing and sales (localized for each region), human resources, IT support, equipment procurement, and financial administration. The global headquarters in Sweden coordinates brand strategy, international expansion, and ensures operational consistency.

Street Address:

Stora Nygatan 40

City:

Malmö

State/Province:

Skåne län

Country:

Sweden

Where Else Does Fitness24Seven Operate Around the World?

Warsaw, Poland

Address: Fitness24Seven Sp. z o.o., Plac Europejski 1, 00-844 Warszawa, Poland

To oversee and develop the Fitness24Seven brand in Poland, adapting global strategies to meet local customer needs and market dynamics.

Helsinki, Finland

Address: Fitness24Seven Oy, Mannerheimintie 105, 00280 Helsinki, Finland

To manage and grow Fitness24Seven's presence in Finland, ensuring high standards of service and accessibility for Finnish members.

Oslo, Norway

Address: Fitness24Seven AS, Storgata 2, 0155 Oslo, Norway

To lead Fitness24Seven's operations in Norway, focusing on member satisfaction and strategic growth within the Norwegian fitness sector.

Bogotá, Colombia

Address: Fitness24Seven Colombia S.A.S., Carrera 11 #93-53, Office 503, Bogotá D.C., Colombia

To expand and solidify Fitness24Seven's market share in Colombia, tailoring services to the local culture and preferences.

Bangkok, Thailand

Address: Fitness24Seven (Thailand) Company Limited, Summer Hill, 3rd Floor, Room No. B306, Sukhumvit Road, Phra Khanong, Khlong Toei, Bangkok 10110, Thailand

To establish and grow the Fitness24Seven brand in Thailand, offering affordable and accessible fitness solutions to the Thai population.

Buying Intent Signals for Fitness24Seven

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fitness24Seven? Meet the Executive Team

As of April 2025, Fitness24Seven' leadership includes:

Christian Ask - Founder
Kent Orrgren - Chief Executive Officer (CEO)
Pär Fust - Chief Financial Officer (CFO)
Fredrik Wåhlmark - Chief Operating Officer (COO)
Emelie Thorsell - Chief People & Culture Officer

Who's Investing in Fitness24Seven?

Fitness24Seven has been backed by several prominent investors over the years, including:

Christian Ask (Founder)
Privately held primarily by the founder and management. (Previously Litorina, a private equity firm, was a majority owner from 2012-2018).

What Leadership Changes Has Fitness24Seven Seen Recently?

Hire1
Exits0

In May 2023, Fitness24Seven announced the appointment of Fredrik Wåhlmark as the new Group Chief Operating Officer. This strategic hire aims to bolster the company's operational capabilities. Other executive changes are not widely publicized for this privately held company.

New Appointments:

Fredrik Wåhlmark, Fredrik Wåhlmark joined Fitness24Seven as Group COO, tasked with overseeing and optimizing operations across all markets.

What Technology (Tech Stack) Is Used byFitness24Seven?

Discover the tools Fitness24Seven uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fitness24Seven Email Formats and Examples

Fitness24Seven likely utilizes standard corporate email naming conventions. The most common format is probably [firstname].[lastname]@fitness24seven.com. Variations such as [firstinitial][lastname]@fitness24seven.com might also be in use. For country-specific communications, emails might originate from local domains (e.g., @fitness24seven.se, @fitness24seven.pl).

firstname.lastname@fitness24seven.com

Format

anna.svensson@fitness24seven.com

Example

75%

Success rate

What's the Latest News About Fitness24Seven?

World of ShowjumpingApril 16, 2024

Fitness24Seven becomes new title sponsor for 7-star tour at Falsterbo Horse Show

Fitness24Seven has been announced as the new title sponsor for the 7-star tour for 7-year-old horses at the Falsterbo Horse Show, showcasing their commitment to supporting sports and active lifestyles....more

Cision / Fitness24SevenMay 2, 2023

Fitness24Seven Appoints Fredrik Wåhlmark as New Group COO

Fitness24Seven appointed Fredrik Wåhlmark as its new Group Chief Operating Officer. Wåhlmark, formerly Head of Sweden at SATS, is expected to leverage his industry experience to drive operational excellence and support the company's growth....more

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