Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Fitness Blender, founded by Kelli Segars and Daniel Segars, is an online health and fitness company dedicated to making effective, science-backed fitness accessible to everyone. They offer a vast library of full-length workout videos, customizable workout programs, healthy recipes, and fitness information, primarily through their website FitnessBlender.com and their YouTube channel. Their approach emphasizes sustainable, balanced fitness and healthy eating, avoiding fads and quick fixes. Millions of users worldwide rely on Fitness Blender for their straightforward, no-nonsense approach to achieving health and fitness goals from the comfort of their homes.
Serves as the primary hub for content creation (workout video filming and editing), business operations, website development, and community engagement for the online fitness platform.
Likely includes a dedicated, well-equipped home studio for filming high-quality workout videos, along with spaces for post-production and administrative work. The setup is designed for efficiency and direct content creation by the founders.
Characterized by a small, passionate team (primarily the founders) focused on authenticity, approachability, and a strong commitment to providing high-quality, accessible, and science-based fitness content. The culture emphasizes a healthy work-life balance and a direct connection with their community.
The operational base is central to Fitness Blender's ability to independently produce and distribute its extensive library of workout videos and fitness programs to a global audience. It's the heart of their direct-to-consumer, bootstrapped business model.
Fitness Blender has a significant global presence through its online platform. Their workout videos, fitness programs, and health information are accessible to users worldwide via their website (FitnessBlender.com) and their popular YouTube channel. They support a diverse international community seeking reliable and effective fitness guidance, with content available 24/7 to anyone with an internet connection, irrespective of geographic location.
Not publicly disclosed
Not publicly disclosed (often associated with the greater Seattle area)
Washington
USA
Address: Fitness Blender operates primarily from its main operational base and does not maintain other physical office locations.
All operations, content creation, and administrative tasks are centralized.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Fitness Blender' leadership includes:
Fitness Blender has been backed by several prominent investors over the years, including:
Fitness Blender is a founder-led company with a consistent leadership team. There have been no publicly announced executive hires or exits in the last 12 months, as the core operations are managed by the co-founders, Kelli and Daniel Segars.
Discover the tools Fitness Blender uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Fitness Blender primarily uses email for customer support and direct communication with users regarding their services and programs. Specific internal or individual staff email formats are not publicly disclosed. For support, they utilize a general service email.
service@[fitnessblender.com]
Format
service@fitnessblender.com
Example
95%
Success rate
Fitness Blender Blog • October 26, 2023
Fitness Blender regularly updates its platform with new workout videos, challenges, and articles to support its community. Recent updates often focus on enhancing user experience and providing diverse fitness options....more
YouTube • Ongoing
Fitness Blender's YouTube channel remains a cornerstone of their outreach, consistently providing free, high-quality workout content to a massive global audience, demonstrating their sustained impact in the online fitness space....more
Verywell Fit • May 15, 2022
Independent reviews often praise Fitness Blender for its affordability, extensive video library, and science-backed approach, highlighting its effectiveness for users of all fitness levels....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Fitness Blender, are just a search away.