What Does Fitness Blender Do?

Total employees12
HeadquartersNot publicly disclosed (often associated with the greater Seattle area)
Founded2009

Fitness Blender, founded by Kelli Segars and Daniel Segars, is an online health and fitness company dedicated to making effective, science-backed fitness accessible to everyone. They offer a vast library of full-length workout videos, customizable workout programs, healthy recipes, and fitness information, primarily through their website FitnessBlender.com and their YouTube channel. Their approach emphasizes sustainable, balanced fitness and healthy eating, avoiding fads and quick fixes. Millions of users worldwide rely on Fitness Blender for their straightforward, no-nonsense approach to achieving health and fitness goals from the comfort of their homes.

Where Is Fitness Blender's Headquarters?

HQ Function

Serves as the primary hub for content creation (workout video filming and editing), business operations, website development, and community engagement for the online fitness platform.

Notable Features:

Likely includes a dedicated, well-equipped home studio for filming high-quality workout videos, along with spaces for post-production and administrative work. The setup is designed for efficiency and direct content creation by the founders.

Work Culture:

Characterized by a small, passionate team (primarily the founders) focused on authenticity, approachability, and a strong commitment to providing high-quality, accessible, and science-based fitness content. The culture emphasizes a healthy work-life balance and a direct connection with their community.

HQ Significance:

The operational base is central to Fitness Blender's ability to independently produce and distribute its extensive library of workout videos and fitness programs to a global audience. It's the heart of their direct-to-consumer, bootstrapped business model.

Values Reflected in HQ: The operational setup reflects values of independence, practicality, efficiency, and a focus on delivering high-quality content without the overhead or image-consciousness of a large corporate headquarters. This aligns with their 'no-frills, just fitness' philosophy.

Location:

Fitness Blender has a significant global presence through its online platform. Their workout videos, fitness programs, and health information are accessible to users worldwide via their website (FitnessBlender.com) and their popular YouTube channel. They support a diverse international community seeking reliable and effective fitness guidance, with content available 24/7 to anyone with an internet connection, irrespective of geographic location.

Street Address:

Not publicly disclosed

City:

Not publicly disclosed (often associated with the greater Seattle area)

State/Province:

Washington

Country:

USA

Where Else Does Fitness Blender Operate Around the World?

N/A

Address: Fitness Blender operates primarily from its main operational base and does not maintain other physical office locations.

All operations, content creation, and administrative tasks are centralized.

Buying Intent Signals for Fitness Blender

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Fitness Blender? Meet the Executive Team

As of April 2025, Fitness Blender' leadership includes:

Kelli Segars - Co-founder & Certified Personal Trainer
Daniel Segars - Co-founder & CEO

Who's Investing in Fitness Blender?

Fitness Blender has been backed by several prominent investors over the years, including:

Self-funded/Bootstrapped

What Leadership Changes Has Fitness Blender Seen Recently?

Hire0
Exits0

Fitness Blender is a founder-led company with a consistent leadership team. There have been no publicly announced executive hires or exits in the last 12 months, as the core operations are managed by the co-founders, Kelli and Daniel Segars.

What Technology (Tech Stack) Is Used byFitness Blender?

Discover the tools Fitness Blender uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Fitness Blender Email Formats and Examples

Fitness Blender primarily uses email for customer support and direct communication with users regarding their services and programs. Specific internal or individual staff email formats are not publicly disclosed. For support, they utilize a general service email.

service@[fitnessblender.com]

Format

service@fitnessblender.com

Example

95%

Success rate

What's the Latest News About Fitness Blender?

Fitness Blender BlogOctober 26, 2023

Fitness Blender Continues to Expand Workout Library and Community Features

Fitness Blender regularly updates its platform with new workout videos, challenges, and articles to support its community. Recent updates often focus on enhancing user experience and providing diverse fitness options....more

YouTubeOngoing

Fitness Blender Reaches Over 6.5 Million Subscribers on YouTube

Fitness Blender's YouTube channel remains a cornerstone of their outreach, consistently providing free, high-quality workout content to a massive global audience, demonstrating their sustained impact in the online fitness space....more

Verywell FitMay 15, 2022

Fitness Blender Review: Pros, Cons, and How It Works

Independent reviews often praise Fitness Blender for its affordability, extensive video library, and science-backed approach, highlighting its effectiveness for users of all fitness levels....more

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