FitFlop
FitFlop's Overview
FitFlop is a British footwear brand founded in 2007 by Marcia Kilgore. The company designs and sells biomechanically engineered footwear, aiming to provide the perfect combination of comfort, style, and wellness. FitFlop's product range includes sandals, shoes, boots, and sneakers, all featuring their unique midsole technology designed to diffuse pressure and absorb shock. The brand is dedicated to creating footwear that promotes well-being without compromising on fashion.
Where is FitFlop's Headquarters?
HQ Function
Global operations management, product design and development, brand marketing, and administrative functions for the footwear brand.
Notable Features:
The headquarters is situated in The Foundry, a modern office space, likely designed to foster collaboration and creativity, reflecting the brand's innovative approach to footwear.
Work Culture:
FitFlop promotes a dynamic, collaborative, and fashion-forward work environment. There's a strong focus on innovation in comfort technology and style, with an underlying emphasis on well-being, mirroring the brand's product ethos.
HQ Significance:
The London HQ is the nerve center for FitFlop's global strategy, product innovation, and brand management. It drives the company's mission to deliver biomechanically optimized, comfortable, and stylish footwear to customers worldwide.
Values Reflected in HQ: The headquarters likely reflects FitFlop's core values of innovation, comfort, well-being, and contemporary design through an inspiring and functional workspace.
Location:
FitFlop operates globally, with a strong presence in North America, Europe, Asia Pacific, Australia, and the Middle East. The company supports its international reach through a combination of direct operations, a network of distributors, wholesale partners, and an e-commerce platform serving numerous countries. Functions supported globally include sales, marketing, distribution, customer service, and retail operations.
Street Address:
The Foundry, 17-19 Oval Way
City:
London
State/Province:
England
Country:
United Kingdom
FitFlop's Global Presence
New York, NY/USA
Address: Specific street address not publicly listed; likely a showroom or regional office in Manhattan.
To cater to the significant North American consumer base, manage relationships with regional retailers, and drive brand growth in the region.
Hong Kong, SAR
Address: Specific street address not publicly listed.
To manage and expand FitFlop's presence in the diverse and growing Asian markets, adapting strategies to local consumer preferences and retail landscapes.
Buying Intent Signals for FitFlop
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Executive Team of FitFlop
As of April 2025, FitFlop' leadership includes:
Investors of FitFlop
FitFlop has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months, FitFlop has focused on strengthening its leadership team, particularly in product and marketing, following its acquisition by Aurelius Group. There has been at least one key executive appointment to drive brand growth and innovation.
New Appointments:
Technology (Tech Stack) used by FitFlop
Discover the tools FitFlop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
FitFlop Email Formats and Examples
FitFlop likely utilizes common corporate email formats for its employees. Based on standard industry practices, the most probable primary email structure is [firstname].[lastname]@fitflop.com. Other potential formats could include [firstinitial][lastname]@fitflop.com.
[firstname].[lastname]@fitflop.com
Format
jane.doe@fitflop.com
Example
75%
Success rate
News and media
Aurelius Group Press Release / Multiple Financial News Outlets • November 20, 2023
FitFlop Acquired by AURELIUS Group
AURELIUS Group, a pan-European asset manager, announced its acquisition of FitFlop. The acquisition aims to leverage Aurelius's operational expertise to support FitFlop's growth, focusing on its omnichannel distribution strategy and expanding its global presence....more
Retail Gazette / Drapers • January 10, 2024
FitFlop Appoints Salina Wu as Chief Product & Marketing Officer
FitFlop has appointed Salina Wu to the newly created role of chief product and marketing officer. Wu is tasked with leading the brand's global product strategy, design, merchandising, and marketing efforts to further elevate FitFlop's market position....more
Footwear News • February 27, 2024
FitFlop Launches New 'Vitamin FF' Knit Sports Sneaker Collection
FitFlop introduced its new 'Vitamin FF' sneaker collection, emphasizing lightweight construction, breathability, and the brand's signature ergonomic comfort. This launch highlights FitFlop's continued innovation in blending athletic-inspired style with wellness technology....more
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