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Fit Analytics was a pioneering B2B software company specializing in machine learning solutions to help online apparel and footwear retailers solve sizing challenges. Their flagship product, Fit Finder, enabled shoppers to confidently choose the right size by answering a few simple questions, analyzing vast amounts of garment data, and leveraging purchase and return data. This technology aimed to reduce returns, increase conversion rates, and improve customer satisfaction. In March 2021, Fit Analytics was acquired by Snap Inc. to enhance Snap's e-commerce and augmented reality shopping capabilities, integrating its sizing technology into Snap's platform to help brands create better shopping experiences for Snapchatters.
Served as the global headquarters, housing core operations including research and development, engineering, product management, sales, marketing, and administrative functions.
Located in a central Berlin district, fostering a collaborative and innovative environment. Specific architectural details are not widely publicized, but it was a modern office space suited for a tech company.
Known for an agile, data-driven, and international work culture. Emphasized innovation, problem-solving, and a strong focus on leveraging technology to improve the fashion e-commerce experience.
The Berlin HQ was crucial for Fit Analytics's growth, allowing it to tap into European tech talent and establish itself as a leader in fit technology globally before its acquisition.
Prior to its acquisition by Snap Inc., Fit Analytics served a global clientele of leading apparel and footwear brands and retailers. Its technology was implemented on e-commerce sites worldwide, with primary operational hubs in Berlin, Germany (EMEA and global operations) and Chicago, USA (North American operations). Their solutions supported multiple languages and catered to diverse international sizing standards.
Voßstraße 20
Berlin
Berlin
Germany
Address: Specific street address not widely publicized, but it was a key North American office.
To expand Fit Analytics's presence in the large North American e-commerce market, provide localized services, and capture market-specific insights.
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As of April 2025, Fit Analytics' leadership includes:
Fit Analytics has been backed by several prominent investors over the years, including:
As Fit Analytics was acquired by Snap Inc. in March 2021, there are no independent executive hires or exits for Fit Analytics as a standalone entity in the last 12 months. Leadership and team members transitioned to Snap Inc. or moved to other opportunities post-acquisition.
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Prior to its acquisition by Snap Inc., Fit Analytics likely used common corporate email formats. The most typical patterns for tech companies include [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com. Post-acquisition, employees would use Snap Inc. email addresses.
[first].[last]@fitanalytics.com or [f][last]@fitanalytics.com
Format
jane.doe@fitanalytics.com or jdoe@fitanalytics.com (example)
Example
70%
Success rate
TechCrunch • March 17, 2021
Snap Inc. announced its acquisition of Fit Analytics, a Berlin-based startup that developed technology to help online shoppers find the right-sized apparel and footwear. The move aims to bolster Snap's e-commerce and social commerce ambitions....more
Snap Newsroom • March 17, 2021
Snap Inc. officially confirmed the acquisition of Fit Analytics. The integration of Fit Analytics's team and technology is expected to help Snap build a more comprehensive e-commerce platform for consumers and businesses....more
Fit Analytics Blog (archived) • May 26, 2020
Fit Analytics announced that global sportswear brand ASICS selected its Fit Finder sizing solution to enhance the online shopping experience for customers across its international e-commerce sites....more
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