HQ Function

Serves as the central hub for product design, development, marketing, sales, customer service, operations, and includes their flagship retail store.

Notable Features:

Features First Lite's flagship retail store, providing a direct customer experience. Its location in an outdoor-centric community underscores the brand's identity and connection to the landscapes its gear is designed for.

Work Culture:

A dynamic and collaborative environment driven by a shared passion for hunting, conservation, and the outdoors. Employees are often avid users of First Lite gear, fostering a culture of product expertise, innovation, and authenticity.

HQ Significance:

Centralizes all core business functions and product innovation, while the co-located flagship store strengthens community ties, brand presence, and provides direct customer feedback.

Values Reflected in HQ: Innovation in product design, commitment to quality, direct community engagement through the retail store, and a deep connection to the outdoor lifestyle and conservation principles.

Location:

First Lite serves a global customer base primarily through its robust e-commerce platform (firstlite.com) and direct shipping capabilities. While its physical headquarters and flagship store are in the USA, the brand's products are utilized by hunters and outdoor enthusiasts worldwide. They may also partner with select international dealers and distributors to extend their reach in key overseas markets, supporting functions like localized sales and customer support.

Street Address:

125 S Main St

City:

Hailey

State/Province:

ID

Country:

USA