What Does Firstleaf Do?

Total employees58
HeadquartersNew York
Founded2015

Firstleaf is a customer-centric wine company that leverages proprietary technology and a data-driven approach to deliver personalized wine selections to its members. By analyzing individual taste preferences through an initial quiz and ongoing ratings, Firstleaf curates boxes of wine from around the world, aiming to make the discovery of new wines both accessible and enjoyable. They work directly with wineries and winemakers to offer high-quality wines at a competitive price point, emphasizing discovery, convenience, and satisfaction.

Where Is Firstleaf's Headquarters?

HQ Function

The New York headquarters serves as the primary center for Firstleaf's strategic operations, technology development, marketing initiatives, customer experience management, and corporate leadership.

Notable Features:

Located in a well-known commercial district of Manhattan, the office provides a modern workspace designed to foster collaboration and innovation among its teams. Specific architectural details are not publicly emphasized, but it aligns with contemporary tech company office environments.

Work Culture:

Firstleaf promotes a dynamic, innovative, and customer-focused work culture. Employees often share a passion for wine and technology, working in a data-driven environment that encourages learning and growth. Collaboration and a commitment to enhancing the member experience are key tenets.

HQ Significance:

The New York City location provides Firstleaf with access to a rich talent pool in technology, marketing, and business strategy. It also positions the company within a vibrant ecosystem for e-commerce and direct-to-consumer brands.

Values Reflected in HQ: The headquarters likely reflects Firstleaf's values of innovation, customer-centricity, and efficiency, providing an environment conducive to developing and scaling their personalized wine service.

Location:

Firstleaf's customer base is primarily concentrated in the United States. However, its operational reach is global, as the company sources wines from a multitude of prestigious wine regions across the world, including France, Italy, Spain, Chile, Argentina, Australia, South Africa, and the United States. This international sourcing network enables Firstleaf to offer a diverse and curated selection of wines to its American members, reflecting a global palate and winemaking expertise.

Street Address:

50 W 23rd St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Firstleaf Operate Around the World?

Napa, California, USA

Address: While the corporate headquarters is in New York, Firstleaf maintains a significant operational presence related to its wine sourcing and winemaking collaborations in Napa Valley. A specific public office address for all these functions is not typically listed as it's primarily operational.

Operating from Napa Valley allows Firstleaf to be at the epicenter of the American wine industry, fostering close ties with wine producers, staying ahead of viticultural trends, and ensuring the authenticity and excellence of its wine selections.

Buying Intent Signals for Firstleaf

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Firstleaf? Meet the Executive Team

As of April 2025, Firstleaf' leadership includes:

Philip James - Founder & CEO
Paul Werkema - Chief Operating Officer
Amit Tiwari - Chief Technology Officer
Jessica Kogan - Chief Growth & Experience Officer

Who's Investing in Firstleaf?

Firstleaf has been backed by several prominent investors over the years, including:

Greycroft
Primary Venture Partners
Loeb.nyc (Loeb Enterprises)
Tribeca Venture Partners

What Leadership Changes Has Firstleaf Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no prominent C-suite executive hires or departures announced by Firstleaf in the last 12 months, suggesting a period of stability in its top leadership.

What Technology (Tech Stack) Is Used byFirstleaf?

Discover the tools Firstleaf uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Firstleaf Email Formats and Examples

Firstleaf likely uses standard corporate email address formats. Common patterns include [first_initial][last]@[domain] or [first].[last]@[domain]. Given their website, the domain is likely 'firstleaf.com'.

f[last]@firstleaf.com (e.g., jdoe@firstleaf.com) or [first].[last]@firstleaf.com (e.g., jane.doe@firstleaf.com)

Format

jdoe@firstleaf.com

Example

80%

Success rate

What's the Latest News About Firstleaf?

Wine Industry AdvisorFebruary 29, 2024

Firstleaf Wine Club Earns Top Honors in the 2024 Wine Business Monthly Pack Design Awards

Firstleaf's innovative packaging designs were recognized for their excellence, winning multiple awards in the 2024 Wine Business Monthly Pack Design Awards, highlighting the company's commitment to both quality wine and appealing presentation....more

PR NewswireOctober 18, 2023

Firstleaf Taps Supermodel Coco Rocha To Introduce New Wine Brand Portfolio Aimed At Inspiring Discovery

Firstleaf collaborated with supermodel Coco Rocha to launch a new portfolio of wine brands, aiming to inspire discovery and appeal to a broader audience with unique and expressive wines....more

Sommelier Choice AwardsSeptember 26, 2023

Firstleaf Celebrates Remarkable Success at the 2023 Sommelier Choice Awards

Firstleaf wines received numerous accolades at the 2023 Sommelier Choice Awards, with several wines earning gold medals and high scores, underscoring the quality of their curated selections as judged by top sommeliers....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Firstleaf, are just a search away.