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Firstleaf is a customer-centric wine company that leverages proprietary technology and a data-driven approach to deliver personalized wine selections to its members. By analyzing individual taste preferences through an initial quiz and ongoing ratings, Firstleaf curates boxes of wine from around the world, aiming to make the discovery of new wines both accessible and enjoyable. They work directly with wineries and winemakers to offer high-quality wines at a competitive price point, emphasizing discovery, convenience, and satisfaction.
The New York headquarters serves as the primary center for Firstleaf's strategic operations, technology development, marketing initiatives, customer experience management, and corporate leadership.
Located in a well-known commercial district of Manhattan, the office provides a modern workspace designed to foster collaboration and innovation among its teams. Specific architectural details are not publicly emphasized, but it aligns with contemporary tech company office environments.
Firstleaf promotes a dynamic, innovative, and customer-focused work culture. Employees often share a passion for wine and technology, working in a data-driven environment that encourages learning and growth. Collaboration and a commitment to enhancing the member experience are key tenets.
The New York City location provides Firstleaf with access to a rich talent pool in technology, marketing, and business strategy. It also positions the company within a vibrant ecosystem for e-commerce and direct-to-consumer brands.
Firstleaf's customer base is primarily concentrated in the United States. However, its operational reach is global, as the company sources wines from a multitude of prestigious wine regions across the world, including France, Italy, Spain, Chile, Argentina, Australia, South Africa, and the United States. This international sourcing network enables Firstleaf to offer a diverse and curated selection of wines to its American members, reflecting a global palate and winemaking expertise.
50 W 23rd St
New York
NY
USA
Address: While the corporate headquarters is in New York, Firstleaf maintains a significant operational presence related to its wine sourcing and winemaking collaborations in Napa Valley. A specific public office address for all these functions is not typically listed as it's primarily operational.
Operating from Napa Valley allows Firstleaf to be at the epicenter of the American wine industry, fostering close ties with wine producers, staying ahead of viticultural trends, and ensuring the authenticity and excellence of its wine selections.
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As of April 2025, Firstleaf' leadership includes:
Firstleaf has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no prominent C-suite executive hires or departures announced by Firstleaf in the last 12 months, suggesting a period of stability in its top leadership.
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Firstleaf likely uses standard corporate email address formats. Common patterns include [first_initial][last]@[domain] or [first].[last]@[domain]. Given their website, the domain is likely 'firstleaf.com'.
f[last]@firstleaf.com (e.g., jdoe@firstleaf.com) or [first].[last]@firstleaf.com (e.g., jane.doe@firstleaf.com)
Format
jdoe@firstleaf.com
Example
80%
Success rate
Wine Industry Advisor • February 29, 2024
Firstleaf's innovative packaging designs were recognized for their excellence, winning multiple awards in the 2024 Wine Business Monthly Pack Design Awards, highlighting the company's commitment to both quality wine and appealing presentation....more
PR Newswire • October 18, 2023
Firstleaf collaborated with supermodel Coco Rocha to launch a new portfolio of wine brands, aiming to inspire discovery and appeal to a broader audience with unique and expressive wines....more
Sommelier Choice Awards • September 26, 2023
Firstleaf wines received numerous accolades at the 2023 Sommelier Choice Awards, with several wines earning gold medals and high scores, underscoring the quality of their curated selections as judged by top sommeliers....more
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