Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
First Insurance Funding of Canada (FIRST Canada) is a leader in the Canadian insurance industry, providing comprehensive payment solutions and premium financing for commercial and personal insurance. They partner with insurance brokers to offer flexible payment options to insureds, helping businesses manage cash flow and individuals afford necessary coverage. FIRST Canada is known for its innovative technology, strong broker relationships, and commitment to service excellence. It is a subsidiary of Wintrust Financial Corporation.
Serves as the central hub for operations, strategic planning, business development, technology, and executive leadership for FIRST Canada's nationwide services.
Located in a prominent office building in downtown Toronto, offering modern amenities and accessibility. The specific architectural highlights of Suite 820 are internal, but the building itself is a professional office tower in a prime business location.
FIRST Canada fosters a collaborative, innovative, and client-focused work environment. The culture emphasizes professionalism, integrity, responsiveness to broker and client needs, and continuous improvement, influenced by its parent company, Wintrust's, community-focused and entrepreneurial spirit.
The Toronto headquarters is strategically important due to its location in Canada's primary financial and insurance center. This facilitates direct engagement with industry partners and underscores their commitment to the Canadian market.
While First Insurance Funding of Canada's direct operations are concentrated within Canada, it is an integral part of Wintrust Financial Corporation (NASDAQ: WTFC), a U.S.-based financial holding company with assets exceeding $50 billion. This affiliation provides FIRST Canada with robust financial backing, access to broader technological resources, extensive industry expertise, and a framework of strong corporate governance. Though its services are tailored for the Canadian market, its parent company's scope provides a North American financial footprint.
20 Toronto Street, Suite 820
Toronto
Ontario
Canada
Address: 1001 Boul. de Maisonneuve Ouest, Suite 500, Montréal, QC H3A 3C8
To cater specifically to the needs of the Quebec insurance market, including regulatory compliance, language requirements, and local business practices. This office enhances accessibility and provides tailored support for brokers and their clients in the region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, FIRST Insurance Funding of Canada' leadership includes:
FIRST Insurance Funding of Canada has been backed by several prominent investors over the years, including:
Specific executive movements at First Insurance Funding of Canada are not always widely publicized as it operates as a subsidiary of Wintrust Financial Corporation. Major leadership changes, if any, would typically be communicated through official Wintrust channels or FIRST Canada's direct announcements. No major public announcements of top-tier executive hires or exits for FIRST Canada's C-suite team have been prominently identified in the general press over the past 12 months. Key leadership roles appear stable.
Discover the tools FIRST Insurance Funding of Canada uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
First Insurance Funding of Canada, as a professional financial services firm, likely uses standardized corporate email formats. Common patterns include combinations of an employee's first name, last name, or initials, followed by the company domain.
Common formats include [firstinitial][lastname]@firstinsurancefunding.ca (e.g., jdoe@firstinsurancefunding.ca) or [firstname].[lastname]@firstinsurancefunding.ca (e.g., jane.doe@firstinsurancefunding.ca).
Format
sbruce@firstinsurancefunding.ca (example based on a common format for Stuart Bruce, CEO)
Example
80%
Success rate
firstinsurancefunding.ca News • February 21, 2024
FIRST Canada announced an enhancement to its FIRST Pay™ platform, enabling brokers to offer Interac e-Transfer® as a payment option to their clients. This initiative aims to provide greater convenience and flexibility for insurance premium payments, aligning with modern payment preferences....more
firstinsurancefunding.ca News • September 19, 2023
FIRST Canada announced a new strategic partnership with Gore Mutual Insurance Company. This collaboration is designed to provide brokers and their clients with streamlined access to FIRST Canada's comprehensive payment solutions, thereby enhancing the policyholder experience for Gore Mutual customers....more
firstinsurancefunding.ca News • May 3, 2023
FIRST Canada and Policy Works Inc. revealed an integration partnership aimed at simplifying the premium financing process for commercial lines brokers. This integration allows brokers using the Policy Works platform to seamlessly access FIRST Canada's financing options directly within their existing broker management system, improving efficiency....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including FIRST Insurance Funding of Canada, are just a search away.