What Does FIRST Insurance Funding of Canada Do?

Total employees121
HeadquartersToronto
Founded2004

First Insurance Funding of Canada (FIRST Canada) is a leader in the Canadian insurance industry, providing comprehensive payment solutions and premium financing for commercial and personal insurance. They partner with insurance brokers to offer flexible payment options to insureds, helping businesses manage cash flow and individuals afford necessary coverage. FIRST Canada is known for its innovative technology, strong broker relationships, and commitment to service excellence. It is a subsidiary of Wintrust Financial Corporation.

Where Is FIRST Insurance Funding of Canada's Headquarters?

HQ Function

Serves as the central hub for operations, strategic planning, business development, technology, and executive leadership for FIRST Canada's nationwide services.

Notable Features:

Located in a prominent office building in downtown Toronto, offering modern amenities and accessibility. The specific architectural highlights of Suite 820 are internal, but the building itself is a professional office tower in a prime business location.

Work Culture:

FIRST Canada fosters a collaborative, innovative, and client-focused work environment. The culture emphasizes professionalism, integrity, responsiveness to broker and client needs, and continuous improvement, influenced by its parent company, Wintrust's, community-focused and entrepreneurial spirit.

HQ Significance:

The Toronto headquarters is strategically important due to its location in Canada's primary financial and insurance center. This facilitates direct engagement with industry partners and underscores their commitment to the Canadian market.

Values Reflected in HQ: The choice of a Class A office space in Toronto's financial core reflects professionalism, stability, and a commitment to being at the center of Canada's insurance and finance industry. The environment likely supports efficiency, technological advancement, collaboration, and superior client service.

Location:

While First Insurance Funding of Canada's direct operations are concentrated within Canada, it is an integral part of Wintrust Financial Corporation (NASDAQ: WTFC), a U.S.-based financial holding company with assets exceeding $50 billion. This affiliation provides FIRST Canada with robust financial backing, access to broader technological resources, extensive industry expertise, and a framework of strong corporate governance. Though its services are tailored for the Canadian market, its parent company's scope provides a North American financial footprint.

Street Address:

20 Toronto Street, Suite 820

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does FIRST Insurance Funding of Canada Operate Around the World?

Montreal, Quebec/Canada

Address: 1001 Boul. de Maisonneuve Ouest, Suite 500, Montréal, QC H3A 3C8

To cater specifically to the needs of the Quebec insurance market, including regulatory compliance, language requirements, and local business practices. This office enhances accessibility and provides tailored support for brokers and their clients in the region.

Buying Intent Signals for FIRST Insurance Funding of Canada

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading FIRST Insurance Funding of Canada? Meet the Executive Team

As of April 2025, FIRST Insurance Funding of Canada' leadership includes:

Stuart Bruce - Chief Executive Officer
David Caringi - Chief Sales Officer
John ProSpera - Chief Operating Officer
Crystal Tipping - Chief Technology Officer

Who's Investing in FIRST Insurance Funding of Canada?

FIRST Insurance Funding of Canada has been backed by several prominent investors over the years, including:

Wintrust Financial Corporation

What Leadership Changes Has FIRST Insurance Funding of Canada Seen Recently?

Hire0
Exits0

Specific executive movements at First Insurance Funding of Canada are not always widely publicized as it operates as a subsidiary of Wintrust Financial Corporation. Major leadership changes, if any, would typically be communicated through official Wintrust channels or FIRST Canada's direct announcements. No major public announcements of top-tier executive hires or exits for FIRST Canada's C-suite team have been prominently identified in the general press over the past 12 months. Key leadership roles appear stable.

What Technology (Tech Stack) Is Used byFIRST Insurance Funding of Canada?

Discover the tools FIRST Insurance Funding of Canada uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

FIRST Insurance Funding of Canada Email Formats and Examples

First Insurance Funding of Canada, as a professional financial services firm, likely uses standardized corporate email formats. Common patterns include combinations of an employee's first name, last name, or initials, followed by the company domain.

Common formats include [firstinitial][lastname]@firstinsurancefunding.ca (e.g., jdoe@firstinsurancefunding.ca) or [firstname].[lastname]@firstinsurancefunding.ca (e.g., jane.doe@firstinsurancefunding.ca).

Format

sbruce@firstinsurancefunding.ca (example based on a common format for Stuart Bruce, CEO)

Example

80%

Success rate

What's the Latest News About FIRST Insurance Funding of Canada?

firstinsurancefunding.ca NewsFebruary 21, 2024

First Insurance Funding of Canada News: Brokers Can Now Offer Interac e-Transfer® for Easy Payments via FIRST Pay™

FIRST Canada announced an enhancement to its FIRST Pay™ platform, enabling brokers to offer Interac e-Transfer® as a payment option to their clients. This initiative aims to provide greater convenience and flexibility for insurance premium payments, aligning with modern payment preferences....more

firstinsurancefunding.ca NewsSeptember 19, 2023

First Insurance Funding of Canada News: FIRST Canada Welcomes Gore Mutual to its Group of Strategic Carrier Partners

FIRST Canada announced a new strategic partnership with Gore Mutual Insurance Company. This collaboration is designed to provide brokers and their clients with streamlined access to FIRST Canada's comprehensive payment solutions, thereby enhancing the policyholder experience for Gore Mutual customers....more

firstinsurancefunding.ca NewsMay 3, 2023

First Insurance Funding of Canada News: FIRST Canada and Policy Works Announce Integration Partnership

FIRST Canada and Policy Works Inc. revealed an integration partnership aimed at simplifying the premium financing process for commercial lines brokers. This integration allows brokers using the Policy Works platform to seamlessly access FIRST Canada's financing options directly within their existing broker management system, improving efficiency....more

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