What Does First Florida Credit Union Do?

Total employees151
HeadquartersJacksonville
Founded1950

First Florida Credit Union is a member-owned, not-for-profit financial cooperative dedicated to providing its members with a full range of financial services, including savings and checking accounts, loans (auto, mortgage, personal), credit cards, and investment services. Established in 1950, First Florida serves communities across Florida, focusing on member satisfaction, financial well-being, and community involvement. They emphasize personalized service, competitive rates, and innovative financial solutions, striving to be their members' trusted financial partner for life.

Where Is First Florida Credit Union's Headquarters?

HQ Function

The headquarters houses key administrative departments, including executive leadership, finance, operations management, human resources, marketing, IT, and compliance, coordinating activities across all branch locations and digital platforms.

Notable Features:

A modern office facility designed to support collaborative work, efficient operations, and member support services. It likely includes advanced security systems, training facilities, and technology infrastructure essential for a financial institution.

Work Culture:

The work culture at First Florida Credit Union's headquarters emphasizes member service, teamwork, integrity, and community focus. Employees are encouraged to build relationships with members and contribute to the credit union's mission of financial empowerment in a professional yet supportive environment.

HQ Significance:

The Jacksonville headquarters is vital for the strategic direction, operational oversight, risk management, and overall governance of First Florida Credit Union, ensuring consistent service quality, financial stability, and regulatory compliance for its members statewide.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect First Florida's core values of member focus, financial prudence, community commitment, innovation, and integrity in all its dealings.

Location:

While First Florida Credit Union's physical branch network is concentrated within the state of Florida, it maintains a 'global' reach for its members through comprehensive online and mobile banking platforms. These digital services allow members to manage accounts, transfer funds, pay bills, apply for loans, and access customer support from virtually anywhere in the world with internet access. This ensures continuous service for members who may be traveling, working, or residing outside of Florida temporarily or long-term.

Street Address:

1625 N. M L King Jr. Pkwy

City:

Jacksonville

State/Province:

FL

Country:

USA

Where Else Does First Florida Credit Union Operate Around the World?

Tallahassee, FL, USA

Address: 3079 Universal Dr, Tallahassee, FL 32303

To provide accessible, member-focused financial services and support to members in Florida's capital city and the surrounding Leon County area, contributing to local economic well-being and community development.

Orlando, FL, USA

Address: 7039 S Orange Blossom Trl, Orlando, FL 32809

To serve the financial needs of the growing Orlando community, including residents, students, and local businesses, supporting the dynamic local economy and providing convenient access to financial solutions.

Tampa, FL, USA

Address: 4330 W. Cypress St., Tampa, FL 33607

To support the financial goals of individuals and businesses in Hillsborough County and the greater Tampa region, offering personalized service and competitive financial products.

Buying Intent Signals for First Florida Credit Union

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading First Florida Credit Union? Meet the Executive Team

As of April 2025, First Florida Credit Union' leadership includes:

Brent Lister - President & Chief Executive Officer
Michelle Troha - Executive Vice President/Chief Operating Officer
Joe Markley - Executive Vice President/Chief Financial Officer
Ashleigh Robinson - Executive Vice President/Chief Growth Officer
Sarah Alsofrom - Chief People & Community Officer

Who's Investing in First Florida Credit Union?

First Florida Credit Union has been backed by several prominent investors over the years, including:

First Florida Credit Union is a not-for-profit financial cooperative. This means it is owned and democratically controlled by its members – the people who save and borrow with the credit union. Unlike banks, credit unions do not have stockholders. Instead, profits (or 'net earnings') are returned to members in the form of lower loan rates, higher savings rates, fewer fees, and improved services. Each member has an equal vote in the election of the volunteer board of directors, regardless of how much money they have with the credit union.

What Leadership Changes Has First Florida Credit Union Seen Recently?

Hire0
Exits0

First Florida Credit Union strengthened its leadership team over the past year primarily through key internal promotions. In March 2023, Ashleigh Robinson was promoted to EVP/Chief Growth Officer and Sarah Alsofrom was promoted to Chief People & Community Officer. These strategic moves aim to enhance the credit union's focus on growth, member experience, and community engagement. No major external C-suite hires or departures were publicly announced during this period.

New Appointments:

Ashleigh Robinson, Ashleigh Robinson was appointed to the role of EVP/Chief Growth Officer through an internal promotion, reflecting her contributions and expanded responsibilities.
Sarah Alsofrom, Sarah Alsofrom was appointed to the role of Chief People & Community Officer through an internal promotion, enhancing focus on talent and community impact.

What Technology (Tech Stack) Is Used byFirst Florida Credit Union?

Discover the tools First Florida Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

First Florida Credit Union Email Formats and Examples

First Florida Credit Union's email addresses typically follow common professional patterns using the domain '@firstflorida.org'. While exact formats can vary by department or individual, frequently observed structures include the first initial followed by the last name, or first name separated from the last name by a period.

[first_initial][last]@firstflorida.org (e.g., jdoe@firstflorida.org) or [first].[last]@firstflorida.org (e.g., jane.doe@firstflorida.org)

Format

jdoe@firstflorida.org

Example

80%

Success rate

What's the Latest News About First Florida Credit Union?

First Florida Credit Union NewsJanuary 9, 2024

First Florida Credit Union Accepting Applications for $30,000 in College Scholarships

First Florida Credit Union announced it is accepting applications for its annual college scholarship program, offering $30,000 in financial assistance to student members pursuing higher education. This initiative underscores the credit union's commitment to supporting the educational aspirations of young people in its communities....more

First Florida Credit Union NewsAugust 1, 2023

First Florida Credit Union Makes Forbes Best-In-State Credit Unions List for Fifth Consecutive Year

First Florida Credit Union was recognized by Forbes as one of the Best-In-State Credit Unions for 2023. This marks the fifth consecutive year the institution has received this prestigious distinction, which is based on member satisfaction, trust, financial advice, and branch services....more

CUInsightMarch 08, 2023

First Florida Credit Union announces key promotions to executive team

First Florida Credit Union announced strategic promotions within its leadership team, elevating Ashleigh Robinson to Executive Vice President, Chief Growth Officer, and Sarah Alsofrom to Chief People and Community Officer. These appointments are set to support the credit union's continued growth and enhance its member service capabilities....more

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